Celsius Holdings Inc (CELH)

[Rainmaker88]

Believe what you want, but in the sleepy little town of Delray Beach, Florida, Carl DeSantis is considered a giant among men. Many people in DB are shareholders in Celsius, primarily because of Carl's affiliation with the company. Even the former Mayor of Delray Beach, Jeff Perlman, is counted among the many shareholders that have invested in this company. There is no way that Carl let's this venture fail. At this point it's not about the money, it's about personal pride, and Carl's reputation. In Carl's eyes, that's something you can't put a price on.

I find it hard to believe that the majority of Celsius' investors are personal friends or relatives of Carl.