Celsius Holdings Inc (CELH)

[Rainmaker88]

Thanks, Wippersnapper. I prefer to rely on facts, not fantasy, when performing due diligence. I have been involved with Celsius Holdings, Inc. going way back to its very early days, and have probably forgotten more than most people will ever remember about this company. There are those who will continue to bring up all of the mistakes and missteps of the past, and will base their overall view of the company from that perspective. That is their opinion, and they are rightfully entitled to it. Rather than dwell on the past, and where this company has been, I much prefer to focus on the future and where they are going. The new management team has done a good job of re-energizing the brand, and from what I can tell, they have made great strides in building and developing the infrastructure systems necessary to execute on the new strategic marketing plan. They have stabilized revenues, brought costs under control, and have continued to shrink the quarterly losses to the point where any increase in margins could have a meaningful impact on the bottom line. Carl has gotten much more comfortable with his investment in the company, based on the progress over the past year, and he is committed to continuing to fund this company, while management rebuilds and expands both domestically and internationally. Many of the initiatives implemented by the new management team should begin to bear fruit over the next few quarters. It will certainly be interesting to see how the "New Celsius" story unfolds.