wise ...
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Yes i received a warning letter again from TS he is mentionning Neom He also talk about a new Micro Cap in charge of monitoring tire pressure Tread act anybody know which Company he is talking about ?
Capt check this link >..
http://www.investorshub.com/boards/read_msg.asp?message_id=6814844
capt be patient 10 bagger soon ...
we have assets hotels lands and business ..
OT The Italian Tomato Garden
An old Italian man lived alone in the country. He wanted to dig his tomato
garden, but it was very hard work as the ground was hard. His only son,
Vincent, who used to help him, was in prison. The old man wrote a letter to
his son and described his predicament.
Dear Vincent,
I am feeling pretty bad because it looks like I won't be able to plant my
tomato garden this year. I'm just getting too old to be digging up a garden
plot. If you were here my troubles would be over. I know you would dig the
plot for me.
Love Dad
A few days later he received a letter from his son.
Dear Dad,
Not for nothing, but don't dig up that garden. That's where I buried the
BODIES.
Love Vinnie
At 4 a.m. the next morning, FBI agents and local police arrived and dug up
the entire area without finding any bodies. They apologized to the old man
and left.
That same day the old man received another letter from his son.
Dear Dad,
Go ahead and plant the tomatoes now. That's the best I could do under the
circumstances.
Love Vinnie
capt ) l will watch the Ican for 3 weeks .. lotery date is June 15 th ..
smooth operation ...but we are first ..)
Capt
This ICAN story need to be monitored .. lot of pr recently they are determined to get the PPS up to the penny !
let be patient and watch this thing unfold )
IBAC Corporation Board of Directors to Explore Management Buyout
http://biz.yahoo.com/bw/050517/176312.html?.v=1
ICAN.pk ...
ican 0.0004 buying shares back ,,,,10 bagger coming
Thank you very much for the update at the courthouse ,very informative
great job ...
Neomedia a Killer application ..
Microsoft 'S Robert Scoble calls camera
phone barcodes killer aaplication
http://www.wirelessmoment.com/2004/07/microsofts_robe.html
Killer camera phone application: barcodes and search
It's not every day that you get to see a killer application for the first time. Today was such a day.
Chas Fritz, chairman of Neomedia Technologies and Diane Heiser, account manager, bought me lunch. No, that wasn't the killer application. But it was pretty nice!
While munching on my hamburger (hey, I'm a cheap date) he pulled out his cell phone. Then he pulled out a deodorant product. He said something like "imagine you're in a supermarket and you want to see if you're getting the best price on something, like, say, this deodorant product." Then he aimed his camera phone (it was a standard old Nokia 3650, albeit with a plastic macro lens attached to it so it could do closeup shots) at the barcode on the back. He snapped a picture. Said "look at this, it's connecting to our Web service." After a few seconds a Web page came back with a variety of information on the product and competitive pricing.
Now, this was obviously a bit of a mocked up demo, but it floored me. I hadn't seen anyone actually demo such a thing. He did something similar with his business card (it has a barcode on it). Up came his personal web page (where's your weblog Chas?)
He told me to imagine that every household item with barcode on it now is interactive. Imagine you're a manufacturer. You can give interactive coupons to people to try to get them to switch to your product.
I started getting into it. Imagine you're at a bus stop in Seattle. Did you know there's a Web service that shows you where the next bus is located and how far away it is? At every bus stop there could be a bar code. You aim your camera at the bar code. Get back the Web service that'll tell you how long you need to wait for your next bus.
Back to his demo. Then he pulled out "Smart Mobs," the famous book by Howard Rheingold. He pointed his cell phone at the bar code on the back. The retail price was $29.95. His Web service went and found a better price on Amazon (and he would be able to order the book easily without keying in any information).
So, why was Chas pitching me on this? Because his company, he says, owns patents for putting barcodes to use in searching the Web for information. Putting cell phone users in touch with companies directly. Imagine playing a Coca Cola game online. Point your phone at a can of Coke and the Web service would tell you whether or not you won. And, of course, would happily email you some coupons for your next Coke purchase.
By the way, thanks to Scott Shafer for setting up the lunch and being persistent in getting me to see this demo. Interesting stuff!
they probably got some financing set and they have a great website ...
sbwl will get his 5 million $ credit up +200 %
there is a "positive ' alert on Neom ...!
http://press.arrivenet.com/bus/article.php/630209.html
onthe take yes of course about trhe New "Tiger " mac os 10.0.4
there is a barocde program included and ready for you to search and develop your "library' ... seems to be link as well with Amazon
Here we go the link to download the "widget"
http://www.apple.com/downloads/macosx/dashboard/deliciouslibraryminishelf.html
for a surprise if you have the new Tiger mac os 10.4 was released officially tonight
download "delicious Library " in theSpotlight and you will be delighted to see what they ask as a method to enter your item >>>
Whaw this is coming very soon ........ ...))))
on the vigin neom case No. 04 C 00021 in chicago it's settled and since two months the stock is going up ))
easy conclusion ....
Program of the show in London
specially day 2 ..
this should do it July 5 th ))
http://www.osneymedia.co.uk/displayevent.asp?Id=197
London Show July 4th and 5th
he Digital Marketing Forum
4th & 5th July 2005 London
www.osneymedia.co.uk
The Digital Marketing Forum is a two day event, with separately bookable days, looking at the keys to successful online and mobile marketing strategies.
Online Marketing 4th July:
Analysts predict the amount spent on email marketing campaigns will grow from $1.4 billion to $8.3 billion by 2007. Internet advertising spend in the UK is forecast to grow by over 50% in 2004. Make sure your spend counts.
Mobile Marketing 5th July:
Analysts state that there are more than 50 million mobile phone subscribers in the UK, with 40% of these in the 15-34 age group. Most of the population own and use a mobile phone, so almost any age group can be marketed to over the mobile phone. This is the future of marketing. Learn how to use this personal tool to its best ability to increase profits and customer loyalty.
This event will bring you a combination of valuable case studies, and industry experts, from leading organisations including Thomas Cook, Yell.com, Penguin, Comic Relief, Orange, Disney, Flytxt, Enpocket and Ministry of Sound.
Contact: wendy_fanner@osneymedia.co.uk
from the Vanguard bentley College Today article on Neomedia .
With PaperClick Technology, Anything is Possible!
http://www.bentleyvanguard.com/news/2005/04/28/Business/With-Paperclick.Technology.Anything.Is.Possi...
from the primate in 2004 alias Scott Shaffer
To start with, the Brand owns the barcode (soon rfid tag) or any other associated unique identifier. That is key. There has to be an incentive for the Brand Manager to “turn the code” on. There’s no need to create a new code (SemaCode) when there’s already one on just about every package. Also, when Rfid is standard how will you put a code on a rfid tag? What we are talking about is connecting the physical world to relevant content. The best way to do this is to have that physical object (a product, a magazine, a bottle of wine) be uniquely identified and the best way to that is to use existing identifiers like words or barcodes that are already used and promoted.
Second, once a unique identifier is scanned/typed/said by a computing device, directed to a database (UPC), and then directed back to cell phone, that falls under NeoMedia Technologies extensive IP umbrella.
So let’s say Clos Du Val registers their barcodes and specific words in SAIC/NeoMedia’s recently unveiled Word Registry http://www.neom.com/press_releases/2004/20041027.jsp . Now when you take a picture of the barcode on bottle, type in the number OR the Word Clos chooses (lets use CLOSDUVAL for an example) you will be directed to where THEY want you to go. I don’t think you want to type in http://www.closduval.com/v1/wine.php?theID=38&sessionID=yJTgpJRDQoCIzsCQ
on your cellphone browser. As a matter of fact it is almost impossible to do so due to all of the keystrokes. I think this is way over 120 different keystrokes. NO ONE WILL EVER DO THIS!!
Now think of all the applications that Clos can offer to the guy holding that bottle. Clos now has direct one-on-one dynamic marketing ability. Ask any Brand Manager what he would pay for that ability. Currently the Brand Manager does not even know that Clos is holding his product. The Brand Manager can now interact with his customer directly and that is of great value. He can send another coupon for the next purchase, or suggest complimentary dinner items, or even give Clos the carb count.
Scan the code and find out complete info on the wine. What wine critics said. A coming wine tasting weekend Clos is sponsoring (buy today and get free admission). What dishes the finest chefs recommended serving with this. Maybe a discount thru the store if you buy more than 3 bottles. Buy today and get $5 off Clos new Cabernet (click to get couponed SMS’ed to your phone).
Now think of what Clos can do w/ those now registered barcodes and Words. In latest Wine Monthly Digest, an ad appears for the new Merlot and on the page Clos puts a PaperClick barcode, or says “type CLOSDUVAL” in the Google-Go window. When you type or take pic of code you are directed to the exact page of this new bottle of wine. No more searching to get to the desired page…you’re “directly connected”. That Brand Manager will pay for this connection.
Lets say Clos chooses the Word CLOSDUVAL1 to put in Wine Monthly Digest and CLOSDUVAL2 to put in the next issue of Robb Report…Clos now knows instantly which magazine is more effective immediately AND can interact with their consumers. So when holiday season is approaching they can send out SMS to these users offering incentives. Currently Clos has little or no way to track his media buying effectiveness. This solves that problem.
It costs a Brand owner approx $100-200.00 per year just to register their own barcodes. Now how much would it be worth to Clos to turn on EVERY barcode on every bottle in every store? There are 3 billion unique barcodes.
Merchants will have to be agreeable to “open up” their inventory. They don’t “own” the barcodes, the Procter Gambles do.
Now here’s where the OS guys come into play. This is where the physical world meets the electronic one. The reader will be provided with the camera feature. This is a data service. Service providers want to increase ARPU and this represents an enormous opportunity to have the marketing muscle of the Procter Gambles direct traffic thru the Verizons/Vodafones. To simplify it, every barcode now becomes a button from the physical world to relevant content that is immediate and one to one. Every can of Coke, now becomes a source of revenue for Vodafone AND Coke has millions of portable, dynamic, interactive websites. This is truly a win-win-win (SP, Brand, consumer) situation…and VERY lucrative.
Google must tie in? Well THEY don’t have an OS, but Symbian and MS do. If you think about what happens when Coke registers all of their barcodes and their TM in SAIC/Neom Word registry, I think you can see why Google’s AdWords biz plan will be disrupted. The power is now shifted back to the Brands.
Google can extend its reach into the physical world with the Neomedia platform. What was once search is now reached into physical objects and has become a key part of the next 10 years of where the internet is going. Some people call the Pervasive Computing. Getting relevant timely information, where they work, play, and travel to in a mobile and one to one way.
By: Scott Shaffer at 11/09/2004 05:23 PM /
the primate is Scott Shaffer live in Boca raton Fl
finished ironman race in Az under number 912 ...
google has a lot of link Scott Shaffer and neomedia ..
Trimobile
I don't recall which article, but a recent one Neomedia was listed It was not a guessing game after all..
About the Pondering Primate )
Back in January ... I feel like to be in a Great Thriller Movie ,,))
here we go
Mobile Search
The Pondering Primate has a lot on his mind these days. Chief amongst these thoughts are the implications of there being more Internet enabled mobile phones than PC’s. Specifically, what will happen when more mobile search requests occur from mobile phones than PC’s. The Primate reflects n John Battelle’s predictions for 2005, of note #10,
10. A third party platform player with major economies of scale (ie eBay or Amazon) will release a search related innovation that blows everyone’s mind, and has everyone buzzing about how it redefines what’s possible in search.
For those unfamiliar, John Batelle is a well known search-engine industry blogger. Well, at least that is the best shortest description of John Batelle I can give you. I read his blog daily and am a better blogger for it. But, back to mobile search business.
We have discussed the future of the mobile Internet before on FlynnMobile. The mobile Internet is also known as “Phase #2 of the Internet.” The concept that John offers to us in his swami-like prediction for 2005 is that a major Internet player (eBay, Amazon, Google, Apple, or Microsoft) will unveil a new search tool. This new search tool will revolutionize the way people search on the Internet. Search is not only important to find things but is also very important for advertisers to get their message out to people.
The Primate hints at what they think this new search tool will be by reminding us of 3 things,
* 1.) Search is the vehicle of choice for advertisers right now
* 2.) There are more cell phones than PC’s
* 3.) There are more web enabled mobile devices than PC’s
For those of you that made it this far its time to give out the spoiler and reveal this new search tool. Are you ready? Ok, here it is, the new search tool will be a cell phone. Yup, a cell phone. Not much of a surprise answer at FlynnMobile, right? I mean it is a cell phone weblog afterall.
This will not be an ordinary cell phone though. This new search tool will be a cell phone + digital camera. The digital camera will allow cell phone users to snap a photo of the ubiquitous barcode and have their cell phone retrieve info about that product from the Internet. Much the way that Scoble describes in this piece on the future of mobile search. Think of the cell phone of the future as the next pointer kinda like how your mouse is currently your desktop PC pointer.
SOURCE
http://www.flynnmobile.com/fm_archives/2005/01/05/09/15/mobile-search/
The Next Google?...No, Much Much Bigger...
by vangorilla ..))))
I know it sounds like a cliché, “the next Microsoft” now “the next Google”, but I think when you combine the mobile PC (cell phone), with commerce and advertising, the “next Google” will come out of this combo, and it will be much, much bigger.
Go back 15 years and try to explain what the World Wide Web is and what it would encompass to an average Joe. In trying to explain this, envision trying to explain what the World Wide Web is or would be in15 yrs. Huh? Computers connected through the phone line to look at digital images (websites)? What am I going to do w/ that?
The pattern that emerged, porn, chatting , email and then commerce.
The WWW seemed so foreign back then and now we can’t imagine how we would ever live without it.
Take the TV remote control. Years ago, we had to get up every time we wanted to change the channel. TV advertisers hated the remote, because we were no longer a captive audience to the 30 second ad.
Think about the cell phone, NOBODY can imagine living without the cell phone now.
With each one of these inventions it seems that information retrieval keeps getting faster and faster… and,now its going mobile.
Here’s the big opportunity.
How do you retrieve information when you’re not at your desk using Google? How will you buy items on Amazon when you aren’t at your desk?
Find the protocol that makes the cell phone as functional, if not more than the PC.
Find the platform that allows mobile purchasing and interactivity with the physical world.
There’s your next Google.
The next Google will be “that” platform that allows me to do the same things as my PC, only with my mobile phone.
What makes Ebay, Amazon, Yahoo and Google so successful? They are all portals catering to specific task on the web. What makes Google so successful? They are the best at enabling a user to search for anything and advertisers know that this is where the traffic is going. There are millions of different search queries performed everyday. This means there are millions of different websites advertisers can use.
Google is a portal that leads to endless sites for endless advertising. Every search request is different, and contains different keywords, which allows all advertisers to be able to advertise.
Advertisers can advertise w/ any of the smaller SE, but they choose to advertise where the traffic is. With TV it was an organized model. It’s a 30 second ad that’s placed in a slot of the half hour show. But now with millions of TV channels (the Internet), the model where to place advertising has become quite complex.
I bet the concept of advertising on a 13” screen when the previous norm was 30” plus for years would seemed far-fetched too. And now you want to take it down to 4 square inches?
With the Net, the eyes are on the Google channel now. There are two components to search . First, the user wants to find something. Second, the advertiser wants to get the users attention and direct traffic to their site. Search engines have tried to “match” the users info search with relevant ads that pertain to that query.
The search engine is the equivalent to the TV channel and search queries are the requested shows. That is how Internet advertising can be summed up now.
What I find baffling is that more attention is paid to building the website than how to get traffic to it. This is a fundamental flaw with Internet advertising. The model should be reversed.
It’s all about traffic. Brands get more traffic everyday than ANY search engine could ever produce. Think next time you go to Circuit City, or any supermarket. Every DVD, TV , can of soup or box of Tide is a website. Every product in every store is a website. Everyday people walk past your site and you’ve never been able to grab their eyes, until now. The traffic is there everyday, the difference is converting physical traffic to website traffic. The brands have presence in both the electronic and physical worlds.
Ask your self.
What is the one CHANNEL you turn on EVERYDAY?
A day doesn’t go by that you look at it several times? FOX News? CNN? Yahoo? Google?….Naaah, it’s your service provider channel.
Every time you look at your cell phone, you’re basically watching the Sprint, Verizon, Vodafone etc channel.
Think about that.
It doesn’t matter if you’re surfing, texting, chatting, you’re on the Sprint channel. Your 2x2 inch screen is always on, always with you and ALWAYS gets your attention when it lights up. THERE’S THE NEXT SPACE ADVERTISING WILL TAP. IT IS WAY TOO VALUABLE NOT TO.
But advertising on the cell phone will be much different than the PC. The PC is viewed at work and at home in 2 different environments. The cell is with us in the car, at lunch, at the ballgame. Advertisers have a captive audience. They only need to get “permission” and give us a reason.
It will have to be “permissioned”. You will not want spam when you’re chatting, surfing, or texting. You also won’t allow endless spam to eat into your minutes and battery life.
Yes, mobile advertising will be very different.
Take an object , the cell phone, that everybody has with them at all times, and make it truly functional. The platform/OS will make a smartphone really smart. In 5-10 yrs we will be saying, do you remember when all we did was talk and text on these?
Revenues from voice are being commoditized and Service Providers are seeing their ARPU (avg revenue per user) decline. How do Service Providers increase their ARPU?
How about making the device they service interactive.
Maybe the Sprints should wake up and turn the phone into an interactive device. An interactive device extracts data, and allows the purchase of goods. How will Service Providers make their phones interactive?
I betcha never thought a camera would be put on a cell phone 5 yrs ago. That cute app is a huge revenue opportunity for the SP but they don’t see it yet. The huge revenue opportunity is not taking fuzzy pictures and sending to your friends. The camera is an appliance that “turns on” any machine readable identifier. The camera along with a physical world hyperlink will allow a direct connection to any website with any physical item in the world.
The physical world hyperlink allows any cell phone to do a one click purchase, one click coupon, one click download, one click customer service. The PWH (physical world hyperlink) gives a website physical presence. A PWH is a barcode, a 2-dimension created code, a registered Word, a fingerprint. Don’t think of a barcode as a barcode, imagine it’s a web address and your cell phone’s browser works just by clicking on it. No need to type the web address in, just click on it.
And the reverse is true. Any website can create a 2-d code/word and be applied to anything in the physical world to direct the user to his site.
Brands have the opportunity with millions/billions of physical items to get people to their website. With a PWH, every physical item in the world can be linked to a website. A barcode and 2-d code are as foreign looking as a web address. The value lies in deciphering it with a browser. Access to a website can now be anywhere in the physical world that a code can be applied.
Think of it this way, the cell phone is the mouse of the physical world. By clicking on items (with a PWH) the phone will take you somewhere or do something. A cell phone is a portable mouse and barcodes/2d codes are web addresses . The “next Google” is the browser that connects these.
This platform/ browser will truly make the phone smart.
The mouse enabled us to eliminate a lot of the keyword work associated with the PC. Will the camera and speech recognition do the same for the cell phone? The mouse simplified the functions on the PC. Instead of typing commands, you will now click on those physical world links.
Now carry this over to the cell phone. Will you be typing long confusing web addresses into the browser bar? I don’t think so. Or will the camera function as the mouse for the cell phone in the physical world?
It won’t matter if you have a Nokia, Samsung, or Treo. It won’t make a difference if you’re a Sprint or a Cingular subscriber. This protocol will be universal. You wont need to go to a website to use it. It will be a platform, built into the cell phone, an operating system for your mobile phone.
You, through your cell phone, will be directly communicating with the website owner through the PWH. Instead of leaving a cookie with your browser on your PC, the cell phone will give the cell phone number (cookie) and allow SMS (text messaging). This is much more personal interaction than an email address and its REAL TIME.
This is like getting customer feedback cards everyday. It’s the equivalent to telemarketers getting call-in business. It’s being able to interact with EVERY person that walks into your store.
People no longer wait for email, they text/instant message. Same thing will be applied with advertising. Because it’s instant an SMS is faster than email, more personal and MUST BE “PERMISSIONED”.
A company sending an SMS is “permission marketing” or a “very qualified” lead.
The cell phone and the physical world hyperlink will be the permission interactive advertising model of the future.
This will be a highly sought after application that Service Providers, brands and cell phone users are all going to want. Each party will gain something from the PWH (physical world hyperlink). The Service Provider gets increased ARPU. The brand gets millions of qualified leads and direct interaction. The cell phone user can click on a Elton John CD and download one song or buy tickets to his next concert.
Yes this will be “the next Google”, but much, much bigger.
http://theponderingprimate.blogspot.com/2004/12/next-googleno-much-much-bigger.html
binter very good ,, i will add this link as well
Mobile marketing is ready to take-off.
http://www.mmoom.com/archives/002633.htm
"PaperClick for Camera Cell Phones will be bigger than text messaging!
Nokia Neomedia 12 Snap the puzzle is unfolding ..very soon
Martin is part of it ..
LONDON & FT. MYERS, Fla.--(BUSINESS WIRE)--end 2003
The European launch of a new "killer wireless app" for Nokia(R) Camera Cell Phones from NeoMedia Technologies, Inc. (NASDAQ BB: NEOM) will be engineered by 12snap U.K. Ltd., a leading advertising agency in Europe focused on cell phone marketing.
Chas Fritz, chairman of NeoMedia, said his company signed an LOI with 12snap outlining a collaborative agreement for the launch and marketing of the technology introduced earlier this month (see "NeoMedia's New 'Killer Wireless App' for Nokia Camera Cell Phones Turns Internationally-Popular Toys Into Internet-Enabled Business Tools," Business Wire, Sept. 8). 12snap will also promote and support BigGig Strategies, NeoMedia's European agent (see "New Internet Link from Mobile Camera Phones 'Bigger Than Text Messaging' says David Foster-Lyons, Managing Director of Big Gig Strategies," Business Wire, Sept. 9).
'Thrilled to be Launching PaperClick'
"As 12snap is a creative force which thrives on innovative concepts and technologies, we are thrilled to be launching PaperClick in Europe," said Martin Copus, its managing director. "12snap's launch, support and involvement with PaperClick will cover the U.K. and Europe, and utilize the mobile/cell channel itself. The medium and its ability to innovate really is the message here," he said, citing a recent campaign for Walkers(R) Snack Foods (Frito-Lay(R)), the largest-ever text messaging promotion in the U.K., incorporating, for the first time, direct-to-phone text crediting.
PaperClick and PaperClick for Camera Cell Phones
Pioneered and patented by NeoMedia, PaperClick reads and decodes bar codes to link users to the Internet, providing information and enabling m-commerce. It employs a standard browser, optional client software, and a network of online service and applications servers transparent to the user.
PaperClick for Camera Cell Phones(TM), available first for the Nokia 3650, reads UPC/EAN and other bar codes through the camera to link the user quickly and directly to corresponding the Web site or information. PaperClick enables m-commerce, letting companies and product/brand managers gain immediate and direct access to readers/shoppers, who need only take a picture with the camera phone to be automatically connected to tailored on-line Web information.
PaperClick installs via the phone's infra red (IR) port, the BlueTooth(R) wireless network, or by download using its built-in browser, requiring only 11.3KB of memory. With software currently implemented for the Symbian(TM) operating system, it supports UPC-A, UPC-E, EAN-13, ISBN and PaperClick codes. A previous version of PaperClick runs on Palm Pilot(R) PDA's.
David Foster-Lyons, managing director of BigGig Strategies, said he "tracked PaperClick for several years, believing all it needed to be incredibly successful was the right device to unleash its amazing power. Now we have the mobile/cell picture phone, which happened by chance, much as the mobile text market in Europe emerged almost overnight by chance to become a $42 billion industry." "I believe," he said, "PaperClick for Camera Cell Phones will be bigger than text messaging!"
we have to note as well that neomedia had a letter of intent with 12Snap since 1 year already and the logic was the transfer of the COO to Neomedia !
NeoMedia Contracts with 12snap, Innovator in Cell Phone Marketing, for European Launch of PaperClick for Nokia Camera Cell Phones
Posted: 1/14/2004
Posted By: http://www.techflorida.com/dg.lts/id.17784/news.news_view.htm
LONDON, UK, and FT. MYERS, FL, Jan. 14, 2004 – NeoMedia Technologies, Inc. (OTC BB: NEOM) and 12snap U.K. Ltd, which specializes in advertising and marketing in the cell phone industry, announced today that they have contracted for 12snap to engineer the European launch of PaperClick for Camera Cell Phones™ for Nokia® Camera Cell Phones.
NeoMedia and 12snap U.K. have been working together since September of 2002 under the terms of a Letter of Intent.
In late December, NeoMedia announced that the first working units of PaperClick for Camera Cell Phones for the Nokia 3650 and 3660 camera phones were available.
Using Cell Phones to Launch PaperClick for Cell Phones
“The launch of PaperClick will utilize the mobile/cell channel itself,” said Martin Copus, managing director of 12snap. “The medium and its ability to innovate really is the message here,” he said, citing his agency’s 2003 campaign for Walkers® Snack Foods (Frito-Lay®), the largest-ever text messaging promotion in the U.K., which incorporated direct-to-phone text crediting for the first time.
“12snap is a creative force which thrives on innovative concepts and technologies,” he said. “We are thrilled to be moving forward under contract to launch PaperClick in Europe.”
What Nokia Camera Cell Phones Do with PaperClick
“With the power of PaperClick for Cell Phones, information retrieval is truly wireless,” said Chas Fritz, NeoMedia’s chairman. “Now, just by taking a picture of a UPC or EAN bar code with a camera cell phone, you can display data on the screen anywhere, anytime.”
Fritz said NeoMedia has activated a few UPC and EAN product codes for demo purposes, making it possible to take a picture of the code on a product, such as a can or bottle of soda, and then go right to the targeted Web site. As part of the working demo, users will also be able to do comparison shopping with PaperClick for Cell Phones . . . for example, taking a picture of the ISBN (for International Standard Book Numbers) code on virtually any book to link automatically via the Internet to a Web site displaying an image of the book and its price elsewhere
Patented PaperClick Technology
NeoMedia’s patented PaperClick™ technology allows bar codes and other machine-readable identifiers to be directly linked to Web pages and other information sources, and runs on Windows®-based PCs and the Palm Pilot® PDA.
PaperClick for Camera Phones was developed and patented by NeoMedia as an extension of its PaperClick platform. It employs a standard browser, client software, and a network of online service and applications servers transparent to users, who simply take a picture with the phone for an automatic link to tailored on-line Web information. PaperClick For Cell Phones installs via the phone’s infra red (IrDA) port, the BlueTooth® wireless network, or download.
David Foster-Lyons, managing director of BigGig Strategies, which directs NeoMedia’s marketing activities in Europe, said he had tracked PaperClick for several years and “believed that the only thing PaperClick needed to be successful was the right device to unleash its power.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a developer and international marketer of software and patented technologies which link products, print, and physical objects directly to targeted online data, with expertise in homeland security and e-authentication applications. NeoMedia markets PaperClick™ and PaperClick For Cell/Mobile Phones™, which link physical information and objects to the Internet, and its Systems Integration Group specializes in providing expert-based IT consulting, hardware, and software solutions.
About 12snap
12snap (www.12snap.com) is an award-winning advertising agency focused on mobile channels. Providing campaign concept realization and delivery, 12snap has developed innovative and effective marketing and CRM programs for top global brands, including McDonald’s®, Procter & Gamble®, Stella Artois®, Cadbury’s®, L’Oreal® and MTV® 12snap is the first mobile marketing agency to win a prestigious Cannes Lion award through its work for Sony® PlayStation® 2.
The credentials of the new COO to lead Paperclick is a nugget that this board ignored so far ..... he is a PRO in the meanwhile
the price drop today was very healthy ... new base to grow ...
The source
http://www.160characters.org/news.php?action=view&nid=1081
Mobile marketing firm 12snap concluded 2003 with positive cash-flow in its core European markets UK, Germany and Italy, with turnover up 40% compared to previous year.
This is the first time that 12snap has broken even across its offices. It also achieved its 3-year goal to exceed €7 million in turnover in their core mobile marketing business, increasing 40% against the previous year.
The company started out in 2000 offering consumer auctioning by mobile and later switching to focus to “mobile marketing“ – mobile interactive consumer marketing.
“2003 was very successful not only in terms of the quality of our creative work, but also financially for the entire group,” says Dr. Michael Birkel, CEO of 12snap AG. “After being awarded a Silver Lion at Cannes, one of the most sought-after marketing prizes, and receiving commendations from leading industry magazines ‘Campaign’ and ‘Marketing’ in the UK, we are now achieving the anticipated financial breakthrough on the operating side, leaving us room to focus more on expansion.”
“As a service company straddling the telecommunications and marketing services industries, we’re ideally positioned to take advantage of the economic rebound underway in both these sectors,” comments Martin Copus, Managing Director of 12snap’s UK operations.
12snap shareholders include Nokia Ventures, Vodafone, Apax Partners and Argo Global.
Here is a link TS was talking about Neom today on radio
http://www.businesstalkradio.net/weekend_host/Archives/cs.shtml
Look for part 2
Regards
Nuku
JP as you can see on my post 12660 the name Scott Schaffer was aleready listed at the bottom of the article . You need to read all )))
Imo the connection with Foote Cone is huge Top Ten agency in the world .Top pro ...
News from ...Foote Cone and Belding and NeoMedia Technologies, a provider of mobile marketing services that automatically link to Internet-based information, announced a comarketing agreement centered on NeoMedia's PaperClick technology platform. The agreement calls for Foote Cone and Belding to work with NeoMedia to develop opportunities and marketing campaigns using PaperClick, and introduce the NeoMedia and PaperClick in the mobile telecommunications industry and the motto from Foote Cone & Belding is :
"We create Ideas that both sell our clients'products today and build their barnd value .It's that simple ...."
Imo we will see $1 before the end of the month //////
PaperClick – more than just bar codes
NeoMedia’s PaperClick service marries internet data with real-world objects. Wherever a bar code exists, users can launch an application on their camera-phone, take a picture, and be transferred to the appropriate web site. Taking a picture of a book’s ISBN will direct the user to, for example, the Amazon.com web page for that book. A real estate sign bar code could take the user to a virtual tour of the home. A picture of a consumer electronics bar code could take the user to a page with demos, features, and user guides.
By the way, don’t try to make your own bar code picture technology, unless you use the NeoMedia switch. They’ve got a set of patents, including a few protecting the use of bar codes or other machine-readable codes to look up electronic information.
The beauty of NeoMedia’s business model is that they are monetizing the switch, not the end user applications. Companies can bid for specific bar codes or blocks of bar codes. For example, Amazon.com could pay for all ISBNs one year, but Barnes & Noble might win the bidding war in the following year. A real estate agent could pay for the bar codes for her properties. Sony could pay for bar codes for its products.
As more people use the PaperClick service the bar codes become more valuable, and NeoMedia has finally hit upon a combination of factors to make end user adoption easy. First, users can download the J2ME application to access PaperClick services for free. Second, the only necessary hardware is a camera phone with J2ME MIDP2.
PaperClick application on a Treo 600
The bar code technology can also be used to create interactive advertising campaigns, something NeoMedia is actively and successfully pursuing. Any sort of magazine or poster campaign can add a bar code, allowing PaperClick users can visit the site for information, ring tones, coupons, sweepstakes entry, or anything else deliverable via the Internet.
There are other ways to make money with PaperClick. Do you manage a tourist area? If you place a few signs with a PaperClick bar code, users can learn about when this building was built and burned down, what related information is nearby, how to get related souveneirs, how to get anywhere else in the tourist area, and where the nearest bathroom is, all for relatively low costs. The user can keep all this information, especially directions, long after walking away from the sign or kiosk. You can also track users’ interests by their behavior. You can integrate with a service such as Go2online to integrate your tourist area with the larger region, providing users with a nearly seamless integration.
At CTIA Wireless & IT 2004, NeoMedia also announced keywords for sale (their WordRegistry service). While this sounds like yet another Internet land grab, we need to look at it in the light of the PaperClick service. Within the same PaperClick application that allows users to take pictures of bar codes, users can type a word or phrase. The idea is that the PaperClick switch would then take the user to the "correct" web site. Typing "Treo 650" could take the user to the PalmOne Treo web site, rather than a community site or a sales site. This will work once PaperClick approaches ubiquity. In the meantime, it’s another land grab.
Conclusion
The dream of a virtual-enhanced physical world is one of the guiding visions of the mobile internet. Companies have been waiting a few years to get good location-based services from the carriers, and some have failed during the wait. NeoMedia has taken an alternate path to interacting with the physical world, one based on their deep experience with bar codes. This one may work, and soon.
What Happens When Search And Advertising Go Mobile?
The search wars are heating up and it is becoming clear who is winning. But what happens when Google runs out of runway space? What happens when the race changes venues? Will Google see it in time or will it be Microsoft that gets “back to the future?”
Search is finding the best solution/answer and advertising, and advertising, and advertising. Advertising drives search. There will come a point where you can’t open up any more windows on your PC. There are only so many programs on your PC (surf, chat, e-mail and now desktop) that you can find ways to advertise with. When you can’t put any more pay-per-clicks on your PC screen, then what happens?
How will search advertising continue this growth once this happens? How will advertisers shift their advertising dollar to the mobile device?
There WILL come a point when there is more Internet traffic from mobile devices than PCs. What happens to search engines then? What happens to the Golden Goose of advertising when people won't be using a search engine to do their surfing?
That screen on your cellphone will be the most coveted piece of real estate to advertisers. How will advertisers advertise, then? People won't be using search engines on their phones. What replaces the "keywords" model for the advertising dollars? PHYSICAL WORLD HYPERLINKS.
The NeoMedia/SAIC Word Registry represents a way to hyperlink every barcode, word, number and spoken word, VIN number, fingerprint, and soon, RFID tag. The Paperclick platform is the browser for the physical world and the hyperlinks represent the way to directly connect every physical item in the world to the Internet.
When a TM owner registers a trademark, barcode, or word (phrase) with this registry, it is now part of a universal database and has an electronic identification. So the word Nike now isn't just a word that search engines can generate keyword revenues from, it now represents a specific URL. This completely changes how and where a search engine can direct a search user. This will also relieve the bitter trademark suits that are approaching the search engines.
3B unique barcodes (every can of 12 oz coke is just 1), 3M Trademarks, 450,000 word (phrases), numbers, fingerprints and soon RFID tags amount to over 4B interactive Web sites or over 4B unique hyperlinks. Every 12 oz can of coke in the world is considered just 1 of those 4B. 4B unique hyperlinks all providing a direct connection to the Internet without having to use a search engine. Now that the hyperlink owner has a direct connection to his site, outside of advertising, where is the need for search engine optimization? You are already optimized!
When RFID gets implemented that 4B doubles in the first year alone.
So now every barcode on every can of Coke, the printed word Coke in every magazine, billboard, tshirt ,the spoken word "coke," and a NeoMedia created code, become a hyperlink, or direct connection to wherever Coke wants you to go. 4 Billion Web sites and hundreds of billions of physical objects have now found THEIR OWN WAY to direct traffic without using a search engine. How much traffic and advertising will Google miss out on when this happens? Or will MSFT recognize that this is their opening to dominate the mobile world OS?
Companies won't give out Web sites to go to, they will advertise with NeoMedia/SAIC registered words and get a direct connection, bypassing a search engine. They will put a created code on poster, or magazine ad, or registered word on the TV screen. When any user types, scans, says this word, they will be directed to the specific site that company wants you to go.
What happens when the physical world words, barcodes, and spoken word gets registered? SAIC/NeoMedia Technologies Word Registry will be THE "KEYWORDS" for mobile. How does Google sell their "keywords" now? There won't be algorithms to decipher to put your site at the top of the search request. The registered words will be the direct link. How will Google and other SEs get a piece of these 4B plus unique hyperlinks? This registry will replace "keywords." Will you really want to see the first page of 1200 top ten results for a search on your mobile?
Between the slowing growth of PCs and the number of mobile devices connected to the Net, search and advertising will change. What companies will see this first and dominate Phase 2 of the Internet, offering the browser for the physical world?
Phase 1 was about surfing, searching, chat, and e-mail - machine-to-machine forms of communicating. It was revolutionary, it disrupted many industries, it made our economy so much more efficient, and it created many new powerful companies. The eBays, Amazons, and pricelines found a way to create businesses from Phase 1. They recognized how commerce would change with the introduction of the Internet and created businesses to accommodate this change. Not only did they disrupt the traditional methods, but by utilizing the Internet, they opened up the boundaries for potential customers.
Now comes Phase 2, and boy, I can't wait. This is what ubiquitous computing is all about. Phase 2 is when every physical item in the world can, and will be, connected to the Internet. People are no longer stuck at their office, or home PC - they are mobile, using their mobile devices for more than speaking. The combination of a portable microprocessor and trillions of objects having their own link to the Net: This is Phase 2.
When you walk down the street, look at how many people have their cell phones/PDAs in their hand or in their pocket. How many operating systems are now mobile? How many browsers are there that are untapped? Every one of those cell phones represents an Internet user. Another pair of eyes for Google. A way for Google to generate advertising, but how? How can Google continue its search/advertising dominance in the mobile world?
What if MSFT unveils the "browser for the physical world?" The PCs are "walking," untethered. This is transformation.
There are now more mobile devices connected to the Net than PCs. Mobile computing represents a new way to look at how to advertise. How do Google and others get these users to their site when we're not at a desk? What does search look like when it's mobile? How will we surf/search when we are mobile? How do advertisers and service providers generate revenues (more than the $15.00 unlimited Web access Sprint has).
What happens when society is surfing more with the mobile device than the PC? What does Google do when this happens? Will it recognize there will be more Google eyes on mobile devices than PCs? How do you sell keywords for this? What if keywords and trademarks are already registered? The bigger question, as an advertiser: How do I advertise with this new medium?
Advertisers are still trying to catch up with the eyeballs that left TV to the stationary Net. What happens when the Net shift goes from the PC to the cell phone? Will advertisers realize their new mediums are the supermarket, the restaurant, sporting goods store, billboard, movie poster, or, in other words, every physical object in the world with a unique identifier?
Google says its database is up to 8 billion now, MSFT is bragging about 5 billion. The 1 billion cans of 12 oz Coke represent 1 billion ways to get to just one site. So instead of offering access to 8 billion sites, there are now 1 billion ways (just 1 12 oz can of Coke alone) to get to Coke's site. Remember to search/surf changes when it goes public.
What happens when every can of Coke can be hyperlinked to the Net? Or every Elton John CD, or every menu, concert ticket, street sign, business card, or bag of Pringles? With a direct link to the Net, why do I need to pay Google for this? If I'm Pringles, I don't need to pay ANY search engine to get me "at the top of the list." I'm already there and I am interacting with my consumer. I now, for a small fee (by registering a barcode and word in a registry), have one-on-one interaction with a customer of mine.
Advertisers will now have a service that measures an ad's effectiveness immediately. It will merge the advertising in the physical world (magazines, TV, cereal boxes) with the Internet.
How much is this worth to a brand manager? Now every physical item in the world becomes a hyperlink to the Net, bypasses any search engine, and is the medium by which advertisers will advertise and conduct e-commerce. What companies will see this first?
Will Google realize its market is finite? The vehicle for its advertising is shrinking and is now becoming mobile. There is a head-on collision coming. The search engine and the physical world hyperlinks are on the path for a head-on collision. I'll put my money on the hyperlink - it is everywhere, doesn't matter whose OS is what, will be marketed by the advertisers, and will give me a direct connection.
MSFT, Symbian, and Palm are on all of those untethered PCs (cellphones/PDAs). Where is Google? Texting isn't direct connect. The question is, who will have the physical world browser/OS for this?
If MSFT realizes this before Google, it could license this ability NOW for the PC side and let the advertisers generate the traffic to an MSN search portal. When the mobile traffic exceeds the PC, MSFT could put this feature on all of its mobile devices and stop Google from entering the physical world. Google's keyword business will be put in serious jeopardy when the Word Registry starts. Google doesn't have a mobile OS (yet) to implement this. Google is stuck in the electronic world.
MSFT can change the whole dynamic of search, force advertisers to advertise through the MS portal, limit the Google keyword business, and then lower the boom on Google when MSFT implements this in its mobile OS. MSFT then recaptures its dominance in the OS space, but this time in the mobile device market. It then has the OS for Phase 2, a much bigger market than Phase 1, which it dominated for years.
Who will recognize this first? The boys at Google who are finding advertising markets for every part of Phase 1, or MSFT, which is looking to dominate the next space (Phase 2), which is much bigger and ubiquitous? [Scott Shaffer]
Yes it's mobl for sure ...
CTKH going to penny land
PR due with Great news and the website up as well with PR
CTKH 0.004 still way undersold
CTKH 0.038 going up
CTKH Things I like about this time around:
From a post in RB
Lower pps due to buyback. Even if it's not over (and I think it is) there's less shares based on the volume the last 5 weeks.We haven't been printing shares and dumping that is for sure.
We are on every penny traders radar but they will be caught by surprise due to our uneventful trading patterns of late.
Many investors at these levels have increased their holdings and know the potential now (smart money holding shares).Convition has been unreal for us to hold in the .0030's! Many hold larger blocks relatively cheap and have not been chasing a nervous bid. In short, we have all had time to hold or sell for the next "legg up." Those who buy in during the next 48 hours will be on the ground floor of something very special IMO.
We have a higher and deeper base then before the last run.The investors here have really "paid the price" and have a realistic outlook on the pps potential and even news expectations.
We have not been artifically hyped to unrealistic levls on fluff Pr's and left field rumors... YET!
Pr's for this company are very meaningful to all here and another is due. This Pr is anticipated to contain a new level of information. Information of ANY kind will be viewed not just for what it contains but what it might now signal. A new day of disclosure for this company will send us flying IMO.
Products revenue streams have had another quarter to expand and create REAL sustainable new pps levels.We are a real company.
We no longer need tens of Millions of shares to move the pps.
We are entering the next PR way oversold rather then overbought and pumping or nervous.
Key numbers to look for the next two weeks: sustaining .0037 (tomorrow IMO).Breaking .0043 (maybe as soon as Friday IMO). Volume coming in @.0055-58 Major buying still @ 0070. Momo play buyers "band wagon" frenzy @ .0078. And Real news lauching us into penny land where we should have been trading all along because we are making a profit and have been a sleeping giant.
Patience will have paid off for many here. I wish you all well. Do your own DD and invest based on what you find.
Pavp stay away first dilution then Buyback ! then misleading pr one after the other ...Scam no doubt .. Check also CEO history on Google nothing !