"PaperClick for Camera Cell Phones will be bigger than text messaging!
Nokia Neomedia 12 Snap the puzzle is unfolding ..very soon
Martin is part of it ..
LONDON & FT. MYERS, Fla.--(BUSINESS WIRE)--end 2003
The European launch of a new "killer wireless app" for Nokia(R) Camera Cell Phones from NeoMedia Technologies, Inc. (NASDAQ BB: NEOM) will be engineered by 12snap U.K. Ltd., a leading advertising agency in Europe focused on cell phone marketing.
Chas Fritz, chairman of NeoMedia, said his company signed an LOI with 12snap outlining a collaborative agreement for the launch and marketing of the technology introduced earlier this month (see "NeoMedia's New 'Killer Wireless App' for Nokia Camera Cell Phones Turns Internationally-Popular Toys Into Internet-Enabled Business Tools," Business Wire, Sept. 8). 12snap will also promote and support BigGig Strategies, NeoMedia's European agent (see "New Internet Link from Mobile Camera Phones 'Bigger Than Text Messaging' says David Foster-Lyons, Managing Director of Big Gig Strategies," Business Wire, Sept. 9).
'Thrilled to be Launching PaperClick'
"As 12snap is a creative force which thrives on innovative concepts and technologies, we are thrilled to be launching PaperClick in Europe," said Martin Copus, its managing director. "12snap's launch, support and involvement with PaperClick will cover the U.K. and Europe, and utilize the mobile/cell channel itself. The medium and its ability to innovate really is the message here," he said, citing a recent campaign for Walkers(R) Snack Foods (Frito-Lay(R)), the largest-ever text messaging promotion in the U.K., incorporating, for the first time, direct-to-phone text crediting.
PaperClick and PaperClick for Camera Cell Phones
Pioneered and patented by NeoMedia, PaperClick reads and decodes bar codes to link users to the Internet, providing information and enabling m-commerce. It employs a standard browser, optional client software, and a network of online service and applications servers transparent to the user.
PaperClick for Camera Cell Phones(TM), available first for the Nokia 3650, reads UPC/EAN and other bar codes through the camera to link the user quickly and directly to corresponding the Web site or information. PaperClick enables m-commerce, letting companies and product/brand managers gain immediate and direct access to readers/shoppers, who need only take a picture with the camera phone to be automatically connected to tailored on-line Web information.
PaperClick installs via the phone's infra red (IR) port, the BlueTooth(R) wireless network, or by download using its built-in browser, requiring only 11.3KB of memory. With software currently implemented for the Symbian(TM) operating system, it supports UPC-A, UPC-E, EAN-13, ISBN and PaperClick codes. A previous version of PaperClick runs on Palm Pilot(R) PDA's.
David Foster-Lyons, managing director of BigGig Strategies, said he "tracked PaperClick for several years, believing all it needed to be incredibly successful was the right device to unleash its amazing power. Now we have the mobile/cell picture phone, which happened by chance, much as the mobile text market in Europe emerged almost overnight by chance to become a $42 billion industry." "I believe," he said, "PaperClick for Camera Cell Phones will be bigger than text messaging!"
