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INSM hugez
Shakerzzz? You taking tomorrow off? Nobody else is! LOL
http://www.money-zine.com/Investing/Stocks/Stock-Market-Holidays/
Coach that is something I was going to check on but have been covered up. The Duty Free market for Drinks is expanding and one they will vigorously go after. I'm pretty sure they were all set to roll that out but since Shiekman now handles the Global and Subsidiary part of the business, Kenny might not have known exactly the situation since he put it on Richard when he got back and he is working several angles all at once. If I had to make a very educated guess, it is probably being reworked to fall under the Israel deal since that will be a distribution contract for that whole region. I will call Richard today and find out where they stand. Who knows? Maybe they are planning an iconic grand gala introduction of product for Dubai and want all the products going out under that Duty Free blanket. Nice huh?
Loser Alert
US: Losses mount at Jones Soda
http://www.just-drinks.com/nd.aspx?id=95482&lk=dm [R]
Exponential and Critical Mass come to mind. But we knew that.
OK, you can play around with this one all weekend. Remember how Patrick said everything is connected? Oh, will you be surprised!
Shortly after the Trump introduction, PK announced a deal that nobody really paid attention to. It was an agreement to market Trump Super Premium Vodka in a number of Global Duty Free shops. A couple of things that were missing from that agreement. First, the worldwide duty free business is in the $$$billions. Second, Global Duty Free is owned by none other than Diageo. Third, the deal to market Trump in Global Duty Free was made between Drinks and Haleybrooke International. Haleybrooke seeks out brands for Diageo to market through Global Duty Free. Fourth, Haleybrooke was formed by Patrick Nilson. Nilson was a Seagrams veteran since 1975. While at Seagrams, he was Vice President of National Accounts AND Vice President of Duty Free Americas. Patrick Nilson has a son Bradley. Bradley was recently married to one (wait for it).....
Patricia Kenny, the daughter of Patrick Kenny
The worldwide Duty Free market is soaring. Dubai Duty Free alone does over $700 mil a year in business. Duty Free Americas does over $600 mil a year in business through 90 stores. DFA was bought from BAA by Eric Falic in 2001 as the former World Duty Free. Falic has inked his biggest deal with LVMH (Louis Vuitton Moet Hennessy) for licensing of the Perry Ellis fragrance and cosmetic collection, buying outright URBAN DECAY and Hard Candy, as well as the purchase of Lacroix. In addition, they carry a number of products from Hermes USA. Hubert Millet, on the Board of Directors of DKAM is also on the Board of Hermes USA. Millet is also from France with significant ties to LVMH.
Recently, DFA has branched out and began acquiring liquor companies in their subsidiary Falic Liquor Group. The first is 267 Infusions out of California which is being renamed to Innovative Liquors. They have also recently formed Viridian Spirits. Viridian's objective is to bring a premium Absinthe offering to the US from France. They claim to have been instrumental in getting the ban on Absinthe lifted in 2007. You should check out their site. It is very impressive:
http://www.drinklucid.com/
DFA sells and acquires premium brands for sale around the world. Rumored now to be going after those entities it doesn't already own, like Global Duty Free. DFA also very strong into the exquisite parfums and colognes and body products. 50 Cent also into the colognes and body products with his Relentless and Power 50 collection. This end of the business is Falic Fashion Group.
Now, what possible connection can all this have with DKAM?
Drinks recently filed Violator, and the French version of VIOLATEUR for a new product introduction. While cognac is made in France, so is Absinthe. This comes on the heels of filing Pacifique, which coincidentally matches the name of a US based Absinthe coming out in December.
On February 12, 2008, (wait for it, wait for it), the Trademark of EL Jefe was filed by Falic Liquor Group for a Tequila offering. On February 15, 2008, Drinks files a trademark of El Jefe for a Spirits offering. One February 21, Dr. Adolfo Murillo files a Trademark of El Jefe for a Tequila offering. His current product he produces is called Tequila Alquimia. On February 25, DKAM announces a deal with Dre for a cognac, sparkling vodka, TEQUILA, and a champagne.
Kenny files El Jefe THREE days after Falic Liquor Group? It sure looks to me like a whole bunch of people are talking to one another.
Drinks Americas
Word Mark EL JEFE
Goods and Services IC 033. US 047 049. G & S: Spirits
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77398685
Filing Date February 15, 2008
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Drinks Americas CORPORATION DELAWARE 372 Danbury Road Wilton CONNECTICUT 06897
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE
Falic Liquor Group
Word Mark EL JEFE
Translations The English translation of "EL JEFE" is THE BOSS.
Goods and Services IC 003. US 001 004 006 050 051 052. G & S: Fragrances and perfumery
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77394774
Filing Date February 12, 2008
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition June 24, 2008
Owner (APPLICANT) Falic Liquor Group, LLC LTD LIAB CO FLORIDA 6100 Hollywood Boulevard 7th Floor Hollywood FLORIDA 33024
Attorney of Record Manuel Valcarcel, Esq.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE
Dr. Adolfo Murillo
Word Mark EL JEFE
Translations The foreign wording in the mark translates into English as The boss.
Goods and Services IC 033. US 047 049. G & S: Tequila
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77402204
Filing Date February 21, 2008
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Adolfo Murillo INDIVIDUAL UNITED STATES 961 West 7th Street Oxnard CALIFORNIA 93030
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE
50 Cent is ours! That secures it for me. In the first 30 seconds of "The Money and The Power", it shows 50 Cent sitting at the board room table like The Donald with a name plate in front of him that clearly says:
"The Boss"
The Boss? Translation in Spanish is "El Jefe". How many more "coincidences" does this market need to see about DKAM to know we're not in Kansas anymore. Oh wait, DKAM wasn't mentioned in the show anywhere! Nevermind. LMFAO!
Welcome to the big time boys and girls.
Rilo has been spotted and I believe he saw the market down 1000 points the past two days on you know what!!!
50 Cent Talks Charity, Album And The Economy
50 Cent Talks Charity, Album And The Economy
November 6th, 2008 | Author: ------
Lately, 50 Cent [click to read] has been working on several projects including his upcoming album, Before I Self Destruct, his impending co-authored book The 50th Law, and his Curtis Jackson Community Garden at Baisley Park in Queens, where he plans to grant $150,000 over a two-year period in order to develop an outdoor children’s learning garden through his foundation, G-Unity. In addition to all of this, 50 is also gearing up for his new MTV show 50 Cent: The Money and the Power, which premieres tonight. The show will feature 14 contestants who will compete against each other to prove their entrepreneurial knowledge and determination.
50 Cent credits his success to his use of partnerships to get many of his projects rolling.
"You know, the guy who wants 100% of his business ventures is going to jump off the building when the stocks drop,” he told the Los Angeles Times. “You see what I'm saying? The guys that have really established wealth, they don't look for 100% of the actual business.”
Because of the countless endeavors 50 is involved in now, the owner of the G-Unit brand says that he’s too busy to engage in conflicts with other rappers.
“I've been actively involved in other things. [Other rappers] don't feel they have to just watch me. Right now they may have a little bit of negative energy toward Kanye [West] or Lil Wayne— and it's so different, because the artists are so different…You get so many classifications within Hip Hop! They'll call me a gangster rapper because there's aggressive content. I write the harsh realities. But I'm conscious of what I'm saying, so I don't understand why I'm not considered a conscious rapper. And I'm the highest-selling guy that they'd consider a gangster rapper, so that'd make me popular, which is pop! So now I'm just all confused.”
50 continued to talk about his website, Thisis50.com, the stock market, and of course, his forthcoming album, Before I Self Destruct.
“[The mood of the album] feels like the title: ‘Before I Self-Destruct.’ What people generally enjoy is the cycle of entertainment. They build entertainers in order to destroy them for the sake of entertainment… The album is the meltdown. I bear the same frustration all artists do. In between each project there's a shadow of doubt cast over you with regard to how much consistency you deliver.”
50 Cent: The Money and the Power premieres tonight on MTV at 10 pm ET, while Before I Self Destruct hits stores on December 16th.
My bad, the third. Does it matter? The point is it is a West Coast thing now, and just like Monster, will grow to be the rage.
You better stand back. There is no telling how big this is gonna get. They will be coming from everywhere hoping to get a piece!
Visionary
Just so we're clear. PK files Pacifique as a trademark AND Absinthe is legalized in the US again late in 2007 AND Absinthe is Eminem's favorite liquor AND Eminem is under the Aftermath Beverage Company blanket AND the only Absinthe maker in the US is unveiling Absinthe Pacifique in December AND this stock has been held since February on an accumulation basis for most of the year AND 50 Cent's institutional players managing his portfolio are Goldman Sachs and Morgan Stanley AND the institutional players backing Eminem's portfolio are Goldman Sachs and Morgan Stanley AND Absinthe is known for its Aphrodisiac qualities that make women feel all five senses at once; make that six if you include yourself AND The Three Headed Monster is releasing their three albums back to back beginning at Thanksgiving AND Interscope is handling all promtion worldwide AND PK filed Violator and the French version of Violateur for a new product introduction out of France AND "Success Distilled" was just updated today to include a complete line of golf apparel and related golf products AND you're still here and 318 million Americans are not.
One billion dollar beverage in the coffers. Energy is played. Now for the real action:
Absinthe an aphrodisiac?There are people who swear by absinthe's potent aphrodisiac powers. Then there are those who claim there is no such thing in the world as a true aphrodisiac. Finding a conclusive answer to the question may therefore prove a difficult task indeed.
Absinthe's alleged aphrodisiac properties aside for a while, we should first note that very little is actually known about the effects of absinthe in general. Or, to be more precise, very little is known about why or what in absinthe produces the unusual effects the drink is renowned for. To be sure, the effects have been documented -- and experienced -- by drinkers, doctors and scientists alike since the day absinthe was first distilled by Dr. Ordinaire in 1792. To this day, however, the actual cause of the effects has defied scientific explanation.
Alpha-thujone, the natural compound derived from the wormwood herb from which absinthe is made, gets some credit for absinthe's odd mind-shifting abilities. To some small extent, scientists have recently explained the biochemical reactions that cause thujone to improve brain's cognitive functions. But there is much more that remains unexplained -- and perhaps never will be explained by science alone. In these circumstances, it is extremely unlikely that researchers will suddenly pin down some compound X and confirm "this is the stuff in absinthe that acts as an aphrodisiac".
But does anyone care for scientific explanations? Certainly not the fans of the Green Fairy, as they affectionately call the drink:
"Is absinthe an aphrodisiac? Oh, sure, definitely. Definitely works for me," said Lee Davis, a psychology student from Australia, in an email to Absinthe Fever. "My girlfriend and I always have a wild time under the influence of the Fairy! Mind you, we don't drink often, and not too much. But when we do, it lifts the whole experience to stratospheric levels. Absinthe challenges whatever expectations you have about how stuff should feel, on an physical and emotinal level as well. Everything is so much intensified. Sometimes you even experience sensations you never knew existed!"
Lee clearly is a very keen proponent of absinthe's aphrodisiac powers -- but his comments perhaps do point us towards the crux of the issue. Perhaps the question to ask is not "Is absinthe an aphrodisiac?", but rather "Can absinthe enhance sexual experience?" It seems most fans of absinthe answer a firm "yes" to the latter.
This should come as no surprise. Absinthe, after all, is known to have a dramatic effect on the person's sensory perception. On one level, absinthe seems to improve the usual functioning of all senses. Yet on another level, it also alters the way the mind perceives or interprets sensory input. "[After drinking absinthe,] all sensations are perceived by all senses at once," wrote a French doctor in the late nineteenth century.
More recently, Paula Manners, an English holistic practitioner, caused controversy when she proclaimed at a Los Angeles workshop:
"Imagine living your life in black and white, in a world where you don't even have any concept of colour. You just don't know what colour is, all you know is shades of grey. Then, imagine your whole world suddently brighthened up with greens and reds and yellows and blues -- how would that feel? This is what absinthe does to your senses, all five of them. Now imagine how this translates into the bedroom."
But improving any love-making experience -- in however profound or dramatic a way -- does not strictly make absinthe an aphrodisiac. An aphrodisiac is usually understood to be a substance capable to stimulate desire in those who lack it to begin with.
To be sure, many have claimed absinthe does just that. Maybe so, but we like to think it is the charm of the Green Fairy, the magic of the ritual and the beauty of the opal green that in the end seduces the subject, and not any chemical compound.
Absinthe is magic, not chemistry. Let us keep it that way.
Well I got to thinking today about something Kenny said before that he has 250 artists at his disposal. For one, Universal doesn't have that many, so it seems we have more deals we just don't know of yet. Another thing that has been bugging me. If we have that many artists, why announce four possible products under one artist; meaning cognac, sparkling vodka, tequila, and champagne all under Dre? We know how slow he is on things being a perfectionist plus being so buried in getting his new artists' music out. And Dre is huge but all four products get Dre's audience. Wouldn't it make sense to bring 4 products under four artists with four times the marketing and four times the audience? Then I thought about those dern trademarks. I saw those ones come out before the Dre announcement, and then the Aftermath and Topless after the Dre announcement. On face value, it seems they are Dre through and through. But just maybe it is more. Remember, Kenny announced the formation of Aftermath Beverage Company. They will not be owners of any beverages or distributors. But they are equity partners. We already know Universal owns a sizable portion of Aftermath that Dre sold for like $25 mil to them maybe 7-8 years ago. So, I'm thinking and wouldn't be surprised if we already have Eminem and 50 Cent and nobody has really picked up on it yet. They are under the Aftermath label and the Beverage Company Aftermath could house all of Dre's artists under that label including himself. We'll have to watch closely for any signals and I'll be the first one to ask on the next CC if we don't hear anything beforehand.
At this price, everything is discounted except the ability to continue to talk it lower. This isn't the Big Board. This isn't Blue Chip. It has every factor for past and future failures more than priced in. It is growth that soon will become momentum.
Already proven that Rheingold, which is being reformulated and not currently selling any cases, is worth the same amount as the current market cap of the company. We can work from there.
Maybe that's who the 1250 cases was for? LOL
Knock, Knock, Knock...Hello Neighbor. Let me help you out with those demands:
50 Cent to Debut in Chile If Demands Met
50 Cent will make his performance debut in Santiago, Chile next month, but the rapper has a list of demands that must be met, if fans expect the performance.
The rapper is slated to perform his first show in the country on October 30, at the Movistar Arena.
His rider calls for a number of specific requests to be met before he hits the stage. 50 Cent and his entourage must be fed chicken, fillet mignon and baked potatoes with sour cream and American cheese, all on porcelain dishes, with fruit and two types of jelly.
To drink, 50 and crew need 18 liters of spring water, 36 cans of soda, a bottle of cognac and a case of beer.
He also needs several mirrors, two couches, two large tables, 12 black towels, 12 white towels and a classic boom box.
The rapper, who is staying in the Sheraton’s Presidential Suite, could be planning a private party in Santiago as well.
In related news, 50 Cent will be honored with his own day on October 12 in Bridgeport, Connecticut, where he currently resides.
Liquor Group has redone their website, DKAM is everywhere on it. Also, a nice map detailing their nationwide expansion.
Violateur, the FRENCH pronunciation of Violator.
Enable and Lyrical are two hedge funds/venture capitalists that have been with DKAM since the beginning. They were both part of the round of $$$ they did back in 2007. Enable has been parked on the bids for many months and more than likely is actively buying through NITE and HDSN and SALI. They love to hide as the best inside player and do not display. Would make perfect sense with BMAS showing up out of Cali two weeks ago and then the big block buy. More than likely, if you found something new, they are readying a run to the upside. I don't see any recent transactions unless you found something below any thresh hold amounts.
One important thing was learned today. The Rheingold name alone, which currently has no sales until it goes into production again, is worth exactly the current market cap of DKAM. So, it absolutely makes not one bit of difference how much DKAM posts in sales this quarter just ended. A product selling ZERO is worth the market cap of the company just by its name, heritage, and reputation alone. Everything else about past sales is crap and will be entertained as such. Plain and simple. Anything else introduced is just that much more upside. End of story.
I would highly suggest everyone who has a vested interest here take one thing to heart on DKAM. You know the story. Most of you know what's coming and can see how it will play out. This is a forum for opinion, conjecture, speculation, and information sharing. The worst thing that can happen is to back up and make it a forum for education. So I for one will no longer engage anyone in that capacity except as it relates to putting pieces of a puzzle together. Beyond that, no one is worth my time. And my time has now become very expensive and I really don't feel like sending out bills.
You fail to see the point once again. The point is NOT the 301 shares. The point is the price was never 35 cents for a short trade to go off. And for that, the "training business" ended a long time ago.
Rheingold $1.4 million in 2003 would equate to about $1.8-$2.0 mil in 2009($5.99 a six now). Of course, we'd have to factor in the nationwide distribution and a nationwide Rheingold Girl relaunch. That should get us over $3 mil in sales. Maybe $4 mil. Now, attach an iconic tag and you can easily double those numbers.
Also, since most missed it. The company forecasted $1.4 mil in sales for 2003, at $4.99 a six pack as was publicized then, that is 70000 cases a year. Kenny already told people beer transacts at $250 a case; $500 a case if there is a brewery.
At $250 a case, Rheingold's value WAS $17,500,000. At $3 mil under an icon, it is $37,500,000. As the official beer of the Mets or the Yankees, it doubles again to $75 million or more.
Not a bad buy for $5 million. Anheuser Busch had the vision. So did Kenny. That's why we still own it.
2009, ain't she a purty thing?
It turns out we weren't too far off in our claim that Rheingold should come back as The Official Beer of The Mets or The Yankees.
http://query.nytimes.com/gst/fullpage.html?res=9E06E6DD113BF932A05750C0A96E958260
On a totally related note, Mark Burnett coming with a new show "Jingles" that has the contestants writing jingles for famous products. Featured in the promos is the jingle for Rheingold.
Here is one to tuck away in the archives on Election Day. I bet you didn't know that in 1959 the Miss Rheingold Contest had a total of 22 million votes second only to the voting for President of the United States.
And there is that dern Pepsi name again buying Rheingold:
http://query.nytimes.com/gst/fullpage.html?res=9E06E6DD113BF932A05750C0A96E958260
Now we know why Kenny bought them and hasn't sold the name. Nostalgic advertising in the digital age is returning. You ready?
http://query.nytimes.com/gst/fullpage.html?res=9E06E6DD113BF932A05750C0A96E958260
http://www.midmanhattan.com/articles/aRheingold.htm
Visionary
Wow, clueality revisited. Election has markets and money moves overall on the sidelines until the results are in. No different than when the Prez is giving a press conference. All bids are lifted in case he comments on economic policy. A formality now anyways on the results. But since DKAM trades on its own accord and has nothing to do with the overall market, we can go back where some seem to like it most.....
The market looking 6-12 months out for the next big growth story and those content at forcing DKAM to look 3-12 months in the past at where we've been.
Is there a stock called "Armchair Quarterback"???????
Can you see it? Can you see the marketing vision returning? It is coming.
http://www.villagevoice.com/2003-11-11/nyc-life/beer-babe/
http://blacktable.com/thompson030625.htm
And pretty darn good company:
http://blacktable.com/beerrun030413.htm
Visionary
*Red Cob Alert* I bet you thought you would get through today without any news. Drinks has formed Drinks Global LLC (subsidiary) and hired Richard Shiekman as President Drinks Global LLC. I'd say it's time to announce our penetration into China and India. We wouldn't want Pepsi and Diageo to lose sight of us! Also, our staff of 8 is now 12.
http://people.forbes.com/profile/richard-shiekman/27335
Also, Shiekman was with DKAM in the past when they were trying to penetrate the wine end. They quickly did an about face and went to the iconic beverages. Now he is back and I would say a far better avenue for success.
NINE
Yes Alex, "What is the number of times you show a hot new reality show debut in the first four days."
The top two beverage headlines today:
=> NEWS AND COMMENT ======================================
CHINA: PepsiCo to spend $1bn in China
http://www.just-drinks.com/nd.aspx?id=95425&lk=dm [M]
INDIA: Diageo eyes bottling deal
http://www.just-drinks.com/nd.aspx?id=95419&lk=dm [M]
Visionary
Boston, QUIN is the only MM on LIQR displayed. Some others are in hiding. Very illiquid despite just coming public. So, my bet is the seller sitting at .40 sent a flyer out of market at a non displayed sell order at 2.00 to trip the charts and get somebody to start buying up his sell order at .40. So far it is working.
LIQR gang $2.00 Up 566%. Seems they are priming both huh?
And don't even think about OT. LIQR is one of DKAM's best customers!
5000 shares = "No vested interest of size therefore no vested commitment of size." The subsequent action is in keeping with the former action.
Flip noted.
XNN huge
Too funny!
It was very much a case of from the sublime to the...
sublime for us here at just-drinks last week. We started on
Monday at the TFWA World Exhibition in Cannes. This
week-long, annual event brings the entire travel retail
world - wine, spirits, beer, fags, handbags et al - together
under one enormous roof, to show off its wares and ply for
custom from around the globe. While there appeared to be a
slight - yet still begrudging - acceptance from around the
halls that the current economic gloom would make its
presence felt in the travel retail channel, I found the
overwhelming atmosphere on the two days I was there to be
one of optimism
(http://www.just-drinks.com/article.aspx?id=95364). "These
people will always have money", is the hope.
The trip also gave me the opportunity to sit down with the
head of the second largest spirits company in the world -
soon to be first, according to the man himself - Vijay
Mallya from The UB Group
(http://www.just-drinks.com/blogdetail.aspx?id=1457). The
fruits of this labour - hardly work, let's be fair - will be
on the site in the form of a special interview later this
month.
Bookending the week, Thursday (30 October) found us
celebrating the global launch of Pernod Ricard's gin
extension, Beefeater 24
(http://www.just-drinks.com/article.aspx?id=95356). Taking
place in a fancy country pile on the outskirts of London,
and employing the talents of the Lost Vagueness gang - a
troupe of burlesque funfair folk - the occasion was nothing
if not memorable... and a shade bizarre. One further aspect
of this weirdness, however, was that the brand was actually
launched in travel retail (they really are lucky devils,
aren't they?) on 1 October, but the party didn't take place
until almost a month later.
From the sublime to the ridiculous after all, then.
On the just-drinks newsdesk last week, we saw Pernod
Ricard defy the credit crunch gloom with a 13% rise in net
sales (http://www.just-drinks.com/article.aspx?id=95388) in
its first quarter. News brewing at Mexico's Femsa was more
downbeat
(http://www.just-drinks.com/article.aspx?id=95400), with net
income down 24% in the third quarter.
French winemakers are no strangers to protests, but last
week' co-ordinated action across many of the country's wine
regions was a special event even for them. Thousands of
winemakers marched through the streets, angered by what they
see as a creeping "prohibition" movement.
(http://www.just-drinks.com/article.aspx?id=95410)
Finally, this weekly edition looks ahead to Tuesday's US
presidential election, one of the most eagerly anticipated
for years.
Obama has admitted to drinking alcohol during his time at
High School, while McCain has been forced to reject
suggestions that he favours prohibitionist policies.
Interestingly, John McCain's wife, Cindy, was reported in
July to be in line for a payout from the InBev,
Anheuser-Busch deal - as a shareholder in the US brewing
giant. One report, by the California-based Marin Institute,
claimed that the alcohol industry has dished out up to
US$750,000 in funding for the candidates, with McCain the
favoured choice.
Will the outcome make much difference to the drinks
sector? In terms of economic policy, the US appears to be
heading for a mini Ice Age over the next couple of years,
which is unlikely to leave either candidate with much room
to manoeuvre.
Until next time...
Olly Wehring, Managing Editor
Kid can order for me anytime. "I'll just have what he's having."
Kid Rock Redneck Beer huh? Any questions?
I found an interesting definition of investment. I believe it is more than appropo for the DKAM board.
Investment: the cutting off of an area by military means to stop the flow of people or supplies <the investment of Cuba was one of the decisive moments in the Cuban Missile Crisis>
I guess that gives new meaning to those who insist they have a sizable investment in this company and continue to speak so negatively about it.
It was right in front of you the whole time. Look above at the trademarks. Kenny even said, "The value of our business is in our Intellectual Property and our Trademarks."
So, "envision" the process. Kenny gets things lined up with Universal and Iovine sends him to Aftermath to meet with Dre. We know he's the perfectionist, so nothing comes overnite. I would imagine a deal got ironed out in January. He meets with the Three Headed Monster to which each has their own preferences to a product introduction. But each is on their own timeline of things they are involved in. So lets introduce the products in accordance with all their albums coming out later in the year.
Em and 50 are pretty upfront on a name for their product. Dre on the other hand has to stew on it for awhile like he does everything else. Kenny goes ahead and files the El Jefe just in advance of the Dre announcement of a deal with Aftermath. There is no other reference on the web for any correlation to anybody Drinks would be interested in other than 50. Em loves the Absinthe and Kenny knows Absinthe just got legalized again in 2007. He knows about Absinthe Pacifique coming out the end of 2008 and wants an American mfr for cost. So he files that trademark right away just after the deal is announced. Dre goes with D'Oro and Lebasse for his tequila and cognac on the initial conversations. But I bet he wants to improve on it. He finally says these are more true to me and goes for Aftermath and Topless. So those trademarks get filed. Play it out any other way you want to. The first question I would have to ask is why?
Visionary