Drinks Americas Holdings, Ltd. (DKAM)

[sneaky_peaky]

It turns out we weren't too far off in our claim that Rheingold should come back as The Official Beer of The Mets or The Yankees.

http://query.nytimes.com/gst/fullpage.html?res=9E06E6DD113BF932A05750C0A96E958260

On a totally related note, Mark Burnett coming with a new show "Jingles" that has the contestants writing jingles for famous products. Featured in the promos is the jingle for Rheingold.

Here is one to tuck away in the archives on Election Day. I bet you didn't know that in 1959 the Miss Rheingold Contest had a total of 22 million votes second only to the voting for President of the United States.

And there is that dern Pepsi name again buying Rheingold:

http://query.nytimes.com/gst/fullpage.html?res=9E06E6DD113BF932A05750C0A96E958260

Now we know why Kenny bought them and hasn't sold the name. Nostalgic advertising in the digital age is returning. You ready?

http://query.nytimes.com/gst/fullpage.html?res=9E06E6DD113BF932A05750C0A96E958260

http://www.midmanhattan.com/articles/aRheingold.htm

Visionary