Drinks Americas Holdings, Ltd. (DKAM)

[sneaky_peaky]

Rheingold $1.4 million in 2003 would equate to about $1.8-$2.0 mil in 2009($5.99 a six now). Of course, we'd have to factor in the nationwide distribution and a nationwide Rheingold Girl relaunch. That should get us over $3 mil in sales. Maybe $4 mil. Now, attach an iconic tag and you can easily double those numbers.

Also, since most missed it. The company forecasted $1.4 mil in sales for 2003, at $4.99 a six pack as was publicized then, that is 70000 cases a year. Kenny already told people beer transacts at $250 a case; $500 a case if there is a brewery.

At $250 a case, Rheingold's value WAS $17,500,000. At $3 mil under an icon, it is $37,500,000. As the official beer of the Mets or the Yankees, it doubles again to $75 million or more.

Not a bad buy for $5 million. Anheuser Busch had the vision. So did Kenny. That's why we still own it.

2009, ain't she a purty thing?