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Ricky:
Tag is different from QR codes because each Tag connects with servers, giving you the ability to redirect the Tag however you like. QR codes don’t provide as much flexibility because the information is embedded in the actual code and cannot be changed.
I like Cynthia Artin, nice find Phish but I didn't see any bonus DD???
Very interesting comment from a Microsoft Tag GM! It's a shame his company is one of the reasones why it's so fragmented!!
Hopefully Neom is actually snuggled in between the brands, instead of under the table cleaning up the crumbs.
I would be safe in saying it sucked, but compared to months before it's a significant improvment...and the improved trend seems to be holding and improving each release.
There also seems to be alot of more security coming in from Neustar operations, I just hope we can get some insight as to who else is actually part of the trial once it's over.
Gearing Up For the Mobile Marketing Forum
November 16, 2010 in Mobile Marketing | Tags: 2D barcodes, SMS, mobile marketing, Mobile Marketing Association, Mobile Marketing Forum, Jamie Foxx | by Diane Strahan
http://mobilenextbigthing.biz/2010/11/16/gearing-up-for-the-mobile-marketing-forum/
This week’s Mobile Marketing Forum in Los Angeles is bound to be exciting with a keynote from A-list celebrity Jamie Foxx and a great line up of presenters. Hosted by the Mobile Marketing Association, the show brings together agencies, brands, operators, retailers and all marketers across the industry to network and gain valuable insights on the latest trends in mobile marketing.
The mobile marketing industry has evolved significantly over the past few years. It started with mobile messaging, which remains a critical and integral component of marketing and brand campaigns. Now, new opportunities such as mobile applications, iAd, mobile banners, 2D barcodes and mobile search are now proliferating the marketplace, and allowing brands and advertisers more choices when it comes to mobile.
All of these new technologies offer marketers new ways to engage the consumer and the MMA is embracing this next generation new media as are brands and consumers. Many are trying new approaches to leverage the power of mobile which is a great indication of how far the mobile marketplace has already evolved. From media and entertainment to luxury goods, the show represents the broad reach of mobile across multiple industries. Even things like SMS, search, and banner ads have all evolved with new functionality providing a much richer experience for the consumer and increased ROI and value for the brand.
Last week, Giselle Tsirulnik of Mobile Marketer wrote a great piece: “What To Expect from MMA’s Mobile Marketing Forum in Los Angeles” which highlights the always-on nature of mobile and how it has disrupted the market.
The advent of m-commerce through various mobile platforms is also driving new ways that people can reach and engage through mobile.
I’m excited to be moderating a panel at the show on “Loyalty & Retail” with John Boyd, Vice President Business Development for Big in Japan, Patrick Flanagan, Vice President, Digital Marketing, Simon Property Group, and Scott Hendrickson of Vice President of Advertising Sales for Where. We’ll be discussing what the retail of the future will look like with applications like shopkick, Foursquare, mobile barcodes, and more.
As a newly-appointed member of the MMA 2011 North American and Global Board of Directors, I am honored to be representing members of this global organization. My company, Neustar, is committed to the mobile marketing space and through our trusted, neutral role in the industry, we will continue to bring a balanced point of view to the organization, its members and to the board.
I hope to see you at the show!
The plus to the reexam shows that there is/was genuine interest in their patent portfolio.
I think LM did well with laying this report out - it was much more clear and direct than Ian's former ones. Plus, it's the first time it was released before a due date...which is a shocker for this company.
Although I'm not holding my breath for a shareholder communication - she's been in this role for over a month and hasn't even made an attempt. Her window has come and gone to regain the trust of the retail shareholder. Any re-engagement from us is solely going to be based on the business - not the face of the business.
Outside of the patent reexam, that was the most promising quarterly statements in a while. We just can't catch a break, if it's not one thing it's another.
Comments are piling up over at Next Big Thing Blog:
http://mobilenextbigthing.biz/2010/11/10/control-your-codes/#comment-165
http://mobilenextbigthing.biz/2010/11/12/response-to-the-direct-vs-indirect-code-discussion/
Q3 was when the Samsung Italy and an Italian train operator began using it for ticketing, so I would think most of this rev would come from there if the pilot isn't over at that time.
My question is if it's a big company, then why aren't they using in-house attorneys. Why did they go to another firm when they should be perfectly capable themselves?
Yeah I got nothing either, just thought it was wierd.
Only thing floating around is possibly a licensing agreement was in the talks, then the other party thought they could get around it...thus why a reexam is surfacing....but who knows.
Edit: although Pop's thought process isn't half that bad
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=56666979
Pop, where can I pull those specifc claims?
What's your thoughts on this - Tiversa is based out of Pitt, Penn., as is Webb Law Firm, and Tiversa specializes in mitigating risk with information being shared over computer networks.
http://www.tiversa.com/about/
Beyond Laptops: Why Mitigating Mobile Enterprise Risk Should Be a Priority
http://www.tiversa.com/learningcenter/newsroom/media/press/2010/2010_07_07_Beyond_Laptops.html
Anyone with Pacer or Lexis-Nexus access...is it possible to pull former cases tried by this firm so we can see who they've represented in the past?
Interesting - August 25th was also 90 days out of when that infamous transaction was suppose to have occurred.
The Borrower has represented to the Lender that it requires additional financing in order to pursue one or more transactions within the next ninety (90) days and that the expected proceeds from the consummation of such transaction(s) will be sufficient to repay the New Loan (as defined herein) and to fund the Borrower’s ongoing business operations for twelve (12) months.
http://yahoo.brand.edgar-online.com/displayfilinginfo.aspx?FilingID=7296429-241692-305761&type=sect&dcn=0001144204-10-031699
Expect to see more creative implementations this holiday season, Marriott says.
Henke: good luck getting any response from anyone affiliated with Neom. It just doesn't happen.
If there are any Veterans on here - Thank You for your service
Mobile shopping takes off this year, says MMA
http://www.gomonews.com/mobile-shopping-takes-off-this-year-says-mma/
Published on Thursday, November 11th by Cian
Last Christmas, stories began to surface about the new popularity of using mobile phones during shopping season – not just for mobile content (though it was record-breakingly popular), but also for real world buying. Ebay proudly reported that 20 million items were bought over it’s mobile properties, with the most expensive being a $75,000 1966 Corvette. All indications are that this Christmas will be even more lucrative for mobile shopping, as the Mobile Marketing Association releases results from it’s October 2010 U.S. Mobile Consumer Briefing.
What’s the story?
Like many other mobile companies, the MMA is looking ahead to the shopping season. For this survey, it collected responses from over 1,000 US mobile consumers, to find out how much they expect to user their phone over the holiday season – both for shopping, organizing, planning, and more. Here are the key results:
59% said they plan to use their mobile for both shopping and planning celebrations – the most regularly expected uses are searching for locations where they can buy a gift, and researching where the best prices are.
25% said they plan to make better use of their mobile this year than during the 2009 holiday season.
64% will use their mobile to plan ahead before going to a store.
13% plan to use their phone to actually pay for a gift
What we think?
For me, there are two real take away points from this survey:
First, mobile payments and commerce just aren’t there yet. Don’t get me wrong, 2010 has been a great year for mobile payments. There has been a huge growth in the number and reliability of services out there. The Haiti Disaster proved how viable a channel mobile could be for sending cash payments. Amongst other international payment leaders, Visa spent $2 billion in April alone on advancing it’s mobile payments capability. And more recently, MasterCard launched a clever “twin card” system that integrates mobile payment with regular ATM cards. But consumers aren’t quite ready for mobile commerce yet. Actually using your phone as your payment still seems to be an alien concept to a lot of people – but as this survey shows, more than 1 in 10 are planning to give it a go this year. Maybe by this time next year, we’ll a more mass take-up.
Second, mobile’s are really starting to live up their promise of being able to enhance the shopping experience. Location-based search and price comparison services that come straight to your mobile can really make shopping easier – especially if you have to deal with crowded stores and streets in the run up to Christmas.
Pop, you should ask some q's on this blog posting. You seem to have a good handle on the diffent options available and a good understanding of what the business model is/could potentially be.
Should be interesting to see the upcoming posts. Also, he opened the forum on the blog to ask away...should be interesting to see what comments pop up.
Control Your Codes!
November 10, 2010
http://mobilenextbigthing.biz/2010/11/10/control-your-codes/
In response to some of our recent blog posts, some readers have been asking about the difference between direct and indirect, or managed, mobile barcodes.
The direct approach is usually limited to the code going to one location regardless of who the user is or where the campaign stands. With direct codes, a URL is hardwired into the symbology of the barcode and takes you to the same destination every time. Once the code is created, the “return” can never be changed.
The indirect, or managed, approach is less restricted – the same code can redirect to different locations depending on the campaign rules. Indirect codes place an identifier into the barcode which can activate multi-faceted experiences using the same code. Depending on who scans, where and when they scan, targeted returns can be sent back and acted upon.
If all you want to do is just take people to simple content, direct is a viable option. However, using direct codes for high quality direct campaigns with bottom line accountability doesn’t work and doesn’t scale.
Indirect codes enable you to unlock tremendous control and support the trend toward targeted, efficient, intelligent and successful campaigns that bridge the physical and digital worlds. Using indirect codes, you can start a session, change content dynamically, or conduct transactions.
For example, an automotive company may want to send consumers in specific zip codes to a local dealer’s mobile offer vs. to a generic experience. Naturally, this has huge value for big brands with massive distribution and the marketing agencies who want to deliver “hyper-localized” targeting to their large clients.
Mobile barcodes are like URLs — you want to own them, control them and optimize them.
Registering a domain name (URL) costs a little bit of money and hosting it costs a bit more. The mobile barcode universe continues to grow at an increasingly rapid pace, and as one of the top domain name registrars in the world, Neustar knows that top brands are not going to want or trust “free” and will be willing to pay for the security, reliability and accountability that only managed codes can deliver. Just like their managed Internet domains.
Here’s why top brands want their codes to be managed by a trusted third-party like Neustar:
Flexibility: The brands control the codes. Using a clearinghouse or registry gives the campaign manager control over the user experience and allows them to change or redirect codes to different URLs as often as needed.
Security: A clearinghouse provides more security for mobile barcodes because the user’s mobile device only accesses the URLs that are registered with their system.
Measurement: This approach offers the ability to track where the user is coming from and also enables brands to compare campaign effectiveness between offline and online content and supports new business models including revenue sharing. Without a neutral third-party – how can revenue share data be validated?
Portability: Brands can switch agencies and take their codes with them, rather than having them tied to one proprietary platform or system. If one of a brand’s agencies goes out of business, the brand knows Neustar will ensure their code continues to be owned and controlled by the brand, with back-end changes made available to their new agency, for example.
Value-Added Services: Because a clearinghouse is in the transaction flow, it can provide other value added services such as enabling the mobile site to access multiple URLs and determine where to send the user based on the type of scan.
Size: Since the barcode is simply a reference to an experience, rather than the experience itself, it can be made much smaller in size. The indirect method lets you store information behind the barcode and keep the navigation simple.
I’ll be posting again in a few days, providing examples of why all of this is so important for top brands and their agencies to understand. Where would the Internet be today without domain name registries, standards, processes and coordination?
Share your thoughts!
I understand she has to sign it, but unless she has a delorean she can't change the financials that were realized during Q3, the only thing she can do for this report is sign off on it and/or change the language that's used...the numbers are what they were in Q3...she inherited this report.
the language she uses and how she delivers it will leave her mark
Who knows, but I think you hit the nail on the head with 'YA wanted'...and YA got.
I don't see how it being released under Laura will be any different. Ian was still the man during Q3. If anything it may be more clear, but based on her most recent shareholder communication (oh yeah, there still hasn't been one), I don't think that will happen either.
Can you see what brokerage house processed it? Odd someone is willing to drop $2k on such a risky company, especially now. If its a long-term holder then they must have patience of steel, if it's a flipper then they are hoping for a positive 10q next monday...but buyers have pretty much been dried up for a while to even flip those.
could be insider trading...HAHA, i know, i'm funny. there's no one left with the company to buy them!!!!
edit-yes I saw I entered the amount wrong--it's corrected
Makes me wonder why Diane was elected to sit on the board of MMA...I wouldn't think they would elect someone representing a company that didn't have something promising to deliver.
Another piece to this 1,000,000,000 piece jigsaw puzzle, I think I've gotten the top right corner pieced together so far :(
-but I had to cut the pieces to fit :( :(
lol, nice.
"I think that possibly the real reason people have used proprietary codes is because they come with a campaign management system. However recently there have been a number of excellent campaign management tools available for direct codes and it now looks as if indirect codes are all set for a back seat."
Very good read, but fails to mention how the 2 compare in terms of marketing data collection and output...which is gold in the western world.
Direct 0, Indirect 1
Best of luck Hach
That's hilarious, pretty good analogy
Neustar’s Mobile Barcode Clearinghouse a Finalist for Mobile Excellence Awards
http://mobilenextbigthing.biz/2010/11/04/neustar%E2%80%99s-mobile-barcode-clearinghouse-a-finalist-for-mobile-excellence-awards/
We’re excited to be named a finalist in the 2010 Mobile Excellence Awards — honoring the best of the best in mobile entertainment, technology, marketing and media. Neustar’s mobile barcode clearinghouse has been selected in the Best Mobile Innovator category which honors a company which has proved to be a progressive leader or launched a groundbreaking product/service/model.
The mobile barcode industry has exploded over the past several months. Advertisers and marketers have begun to integrate 2D barcodes into their multi-channel campaigns, and consumers are becoming more aware of what they are and the value they provide.
We recognized early on that mobile barcodes would be big and that in order to have mass adoption of the technology, interoperability among all members of the mobile barcode ecosystem would be vital.
Neustar is working with a number of brands, retailers, barcode campaign management providers, mobile operators, agencies and technology enablers to develop a trusted, neutral exchange for interactive barcodes. This will ensure that when consumers scan a code it always works, regardless of the code format or the reader application, and that when advertisers launch a campaign, it has the potential to reach everyone.
Interoperability, security, confidence and value added capabilities are crucial for barcodes to achieve true scale, and this is exactly what Neustar is committed to providing, working with the entire mobile marketplace.
To learn more about on our mobile barcode clearinghouse, read our previous blog post “Neustar’s Roots as a Clearinghouse Ideal for 2D Barcodes” or view the video “How Neustar’s Clearinghouse Roots Can Propel the Mobile Barcode Industry Forward.”
The 2010 MEA winners will be announced and celebrated at the legendary Paramount Studios in Los Angeles, CA on December 6th, 2010. It’s not the Oscars and the ceremony won’t be televised, but we’ll keep you posted!
Like clock work
8 more business days until 10q is due. Hopefully there's something promising in that...
Another CEO bites the dust...AdMob CEO Omar Hamoui Leaves Google
http://www.timesoftheinternet.com/148300.html
SAN FRANCISCO, CA., Oct. 30 (TOTI) --
Nearly one year ago Google announced that they had acquired AdMob, the leading mobile advertising company for a total of $750 million. Today, Omar Hamoui announced that he would be leaving Google to explore other opportunities. The announcement did not come from Hamoui himself, and had to be confirmed with the company.
Hamoui was only able to work at the company for a total of five months because of a federal investigation into the business practices of Google following the acquisition. It is also rumored that other employees from the former mobile advertising company are considering leaving as well, although there has been no official confirmation the matter.
“Omar has decided to leave AdMob and Google for personal reasons,” the company said in a statement that was released today. There had been speculation that Hamoui had been forced out of the company, and Google looked to shoot those rumors down as soon as possible. “He built a fantastic business in a short period of time, and we wish him all the best.”
The other individuals who are rumored to be leaving Google include Ali Diab, the VP of Product Management at AdMob and Niren Hiro, the VP of Business Development at AdMob. It is interesting to see that Google has lost a number of their key employees over the course of the last day, including Lars Rasmussen, who was the lead developer for Google Maps. He announced today that he would be leaving the company, and it is presumed that he took an offer over at Facebook. He had been the lead developer for Google Wave, before the company dropped the project early this year after it failed to meet expectations. It will be interesting to see if any other key players leave the company in the coming weeks and months.
I'm sure their ventures are keeping the pps down, I'm not sure exactly what the UV thing is, but based on the call it could have potential if executed well...and we all know the mobile clearinghouse is the same. Maybe investors are just waiting for security of where these are going???
I understood the UV is a seperate entity, the only connection is venture arm...which consist of multiple entities (mobile clearinghouse and the UV clearininhouse)
IS there an online link you can post to this?