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Gearing Up For the Mobile Marketing Forum

November 16, 2010 in Mobile Marketing | Tags: 2D barcodes, SMS, mobile marketing, Mobile Marketing Association, Mobile Marketing Forum, Jamie Foxx | by Diane Strahan

http://mobilenextbigthing.biz/2010/11/16/gearing-up-for-the-mobile-marketing-forum/



This week’s Mobile Marketing Forum in Los Angeles is bound to be exciting with a keynote from A-list celebrity Jamie Foxx and a great line up of presenters. Hosted by the Mobile Marketing Association, the show brings together agencies, brands, operators, retailers and all marketers across the industry to network and gain valuable insights on the latest trends in mobile marketing.

The mobile marketing industry has evolved significantly over the past few years. It started with mobile messaging, which remains a critical and integral component of marketing and brand campaigns. Now, new opportunities such as mobile applications, iAd, mobile banners, 2D barcodes and mobile search are now proliferating the marketplace, and allowing brands and advertisers more choices when it comes to mobile.

All of these new technologies offer marketers new ways to engage the consumer and the MMA is embracing this next generation new media as are brands and consumers. Many are trying new approaches to leverage the power of mobile which is a great indication of how far the mobile marketplace has already evolved. From media and entertainment to luxury goods, the show represents the broad reach of mobile across multiple industries. Even things like SMS, search, and banner ads have all evolved with new functionality providing a much richer experience for the consumer and increased ROI and value for the brand.

Last week, Giselle Tsirulnik of Mobile Marketer wrote a great piece: “What To Expect from MMA’s Mobile Marketing Forum in Los Angeles” which highlights the always-on nature of mobile and how it has disrupted the market.

The advent of m-commerce through various mobile platforms is also driving new ways that people can reach and engage through mobile.

I’m excited to be moderating a panel at the show on “Loyalty & Retail” with John Boyd, Vice President Business Development for Big in Japan, Patrick Flanagan, Vice President, Digital Marketing, Simon Property Group, and Scott Hendrickson of Vice President of Advertising Sales for Where. We’ll be discussing what the retail of the future will look like with applications like shopkick, Foursquare, mobile barcodes, and more.

As a newly-appointed member of the MMA 2011 North American and Global Board of Directors, I am honored to be representing members of this global organization. My company, Neustar, is committed to the mobile marketing space and through our trusted, neutral role in the industry, we will continue to bring a balanced point of view to the organization, its members and to the board.

I hope to see you at the show!