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Nature Sport should make some products with Acai berry. It seems like Acai berry is the big thing now
http://sambazon.com/
http://www.natrol.com/p-4-acaiberry-diet.aspx
Also, Musclepharm is big in Brazil where this berry comes from and where it is very popular.
http://en.wikipedia.org/wiki/A%C3%A7a%C3%AD_palm
that was terrible....but it could have been a good promotion of Musclepharm had Colin known how to express himself a little better...Musclepharm needs to tell it's endorsers what to tell about the company
what's your worry gonna be when MSLP breaks $40?
The low valuation of Musclepharm gotta be a slap in the face of Brad.
Before the announcement of results and the conference call, the "invest" worthiness was stellar, but after it was gone.
The numbers were not promising for the near future and the mumbling about vertical integration, when the company is so low on cash, didn't fly high with investors.
So, Brad is increasingly up against the wall, and if he doesn't deliver in 2015, I think the conference calls are gonna be tough on him.
He has accomplished a lot though, you gotta give that credit to him, but it's time for him to get the pieces together....to plan cost savings, preferably from a position of profitability.
Profitability doesn't come from over sized salaries and stock grants, because cash is needed and stocks may be needed for expansion. If stocks are issued too frequently, the stock becomes worthless just from the anticipation of more stocks.
I guess California and Southern Brazil are the key markets to Musclepharm....so, having operations in both places might make more sense than first assumed...It's gonna be hard for an unexperienced company like Musclepharm to establish manufacturing in Brazil, but a sales office and a warehouse to begin with, that would probably be a good idea.
I was curious what a young Brazilian couple was buying at Costco, so I took a look at what they carried in their shopping cart.
They were buying like 20 bottles of Sambazon Acai juice, 2 boxes of Muscle Milk, along with eggs, chicken breasts and fish fillets.
Could be that it's a wise decision by Musclepharm to expand in Brazil, if this couple's buying habits are representative of those of average Brazilians.
The water bottle mention may be a sign of Tiger Woods retreating from professional golf....and that he might dedicate more time to sponsors that pay him.
I have a feeling that Tiger Woods is not motivated to put in the practice necessary to play professional golf.
When you want to be the best, all you need to do is practicing, every day more or less, whether you are on vacation or what, you need to stay focused.
Tiger Woods is a billionaire, he is already a legend above the rest....I don't think he got the motivation to keep on being the best of the best.
I think Tiger Woods is about to withdraw from the sport of golf. This may be a better situation for Musclepharm, as the news about Tiger being last at another tournament will go away and Tiger Woods got more time for being an endorser.
yeah, Tiger sucks!
aaron hernandez needs a water bottle too!
Actually it is astonishing that the company compensated the management so generously in 2014, when it had an undergoing SEC investigation.
I would think that such an investigation would make most managements dig themselves into a hole and keep as low a profile as possible.
Feds, like the SEC can finish your career, it is no joke being under their scrutiny.
Feds don't like people that make money. No, they like to collect your money.
I do think that Musclepharm could make it big in 2015.
First, I think that the management recognizes that it needs to adjust to realities and make sure that is delivers profits and shareholder value over generous compensations in 2015. The stock price is too low.
Second, I think that the SEC investigation will end as the SEC sees positive changes at Musclepharm. The excessive compensation most likely made the SEC investigators dig deeper into the company's operations, as those that act greedy foster more suspicion.
Third, because of the possible closure of SEC investigation and the more mature management, I think that Musclepharm will succeed with the big box retailers and with the mass market product categories of powders and protein bars. Musclepharm may become the new snack company in America, and possibly plan expansion into the sports nutrition and snack market of Latin America, with production in US and Brazil. The exact plans will be announced in 2015 and the financing will be obtained in 2016.
I'm afraid that high dilution going forward would be a sign of lack of conviction that the stock price would ever go substantially higher.
If we get past $14 again, then the price would most likely jump to $20-30. The reason is that such a move would be a matter of complete success for Musclepharm. Musclepharm would have turned into another Cytosport or Quest Nutrition kind of company, with endless opportunities in the food and beverage industry.
On the other hand, if Musclepharm is not so much of a success, it would likely need a whole lot more cash, meaning that more capital raises would be very likely. With the short sighted nature of the company thus far, creditors probably wouldn't line up. Somebody who doesn't believe it can make it, would just print more stocks or money like the Fed and the ECB. More liquidity, more time to adjust to an underlying weak performance.
In Europe where the governments don't want to adjust to realities, but spend more than what creditors feel comfortable about and what makes sense, there you feel the pain. Same thing with a company that wants to spend too much on compensation and marketing, before the revenues are there to support it. It is good to invest into the future, but only so much that there can be generated a revenue to support the investment fast enough.
I truly hope that Musclepharm focuses on the revenue and profit side in 2015, and back off with the cost and dilution side until it's known 100% that there can be generated sufficient revenues by the operation to make a profit. When a company is profitable, then it is time to reward employees as well as shareholders generously. Like in Europe, you should not reward anybody before you got the money.
perhaps it is from the announcement of the new hardcore flavor, cookies and creampie with rainbow sprinkles...
the stock is not going to $20 without changes.
The management should realize that Musclepharm is no different than Joe's Jeans, FXCM or any other small company that takes great risks.
Musclepharm does run a too tight operation and it relies too much on issuing stocks for paying for executives and for advertising. This has hurt the perception of the company to the SEC, to investors and to creditors.
The reputation, the corporate governance, the corporate culture and the branding are all things that need to be improved going forward....otherwise, Musclepharm will remain to be a penny stock.
Also, Musclepharm needs to deploy it's resources to the fullest. Tiger Woods is a resource which Musclepharm employees gotta synthesize with other resources of the company to create something magnificent. I don't work for Musclepharm, so they gotta figure it out.
Musclepharm is undervalued because of the huge potential of the protein bar category.
Lind Walter appeared in advertising for the company some years ago, so it could be that Musclepharm obtained unlimited use of his name and pictures....Nobody can tell for sure though, unless you got some recent pictures of him.
Honestly, I'm not so sure that he works for the company anylonger...
It's okay that Musclepharm throws things up against the wall, but could it please do so without compromising the Musclepharm brand?
There is a limit to how much you can stretch a brand. Musclepharm could make a separate brand that encompasses all these alternative lines.
I'm sure that Gatorade and Adidas will sign him up as well....he is some athlete.
The problem is that branding is about formulating a blueprint of what the company stands for.
There is no straight line in life, but when you have defined what you stand for, like being the "athlete's company", the company of the UFC, Arnold Schwarzenegger, Tiger Woods and Johnny Manziel....then you cannot switch to become the company of Chippendale strippers as well.
Many American companies are very good at formulating brand blueprints, making it clear what attributes and personality that define their brands. So I wonder why Musclepharm has a problem with that?
Perhaps Musclepharm should hire some consultants, because it looks like the management has no clue. The branding seems to be outsourced to some advertising agency, when it entirely should be the responsibility of the management and the board.
If Musclepharm sticks to being the "athlete's company", including the company of professional bodybuilders, then it could make us a whole lot of money, in particular if it successfully enters the product category of protein bars.
Companies that want to be everything to everybody rarely make it big....
but what's going on with the protein bars is a pleasant surprise to me...so, there is some hope.
The market for protein bars is huge and if Musclepharm takes a spot in the top 5, then Musclepharm doesn't need to worry about anything.
I have no problem with Musclepharm launching new product lines that lie outside the World of sports, but I would prefer it did so without the MP branding. Musclepharm should let these brands rest in themselves, protect it's brand image and avoid getting tangled into product lines that may flop.
If Musclepharm wants a pro line, then make one. A pro is a pro in the World of sports and not a hardcore.
A hardcore gym rat has no problem being regarded as a pro athlete, even if he cannot toss a ball. That said, Musclepharm can make a Hardcore product line and who knows, it might succeed within one product category, because HARDCORE branding works in the protein bar format or RTD format. It is just too much of a gamble with a strong MP brand association when MP already is a success with current products.
Musclepharm is a huge success, let's face it! I don't want them to fck it up with an Oxysport line or Hardcore line. There is only so much you can do with a brand before it crumbles.
LOL I doubt it!
That said, many sports nutrition companies find inspiration in the porn industry and they should do so too. Let's face it, the main target is self-centered young people that build muscles to get laid, more and better than anybody else. Not only that, when get into this World, your testosterone levels sky rocket.
When it comes to the Combat Crunch products, the execution is more of a billion dollar company than a small company.
When it comes to smaller lines, the execution is kind of unfinished....but I guess as long as the execution on the core brands is good, then no worry.
Combat Crunch could potentially become the number one sold product for Musclepharm, as Musclepharm got the celebrity endorsers it takes to make it fly...and the very nice packaging with various flavors. This is up the lane of Quest Nutrition and Clif Bar and Co....just a whole lot more sporty.
Lots of positive things going on for Musclepharm's core lines, so Musclepharm's stock price should not move on any of this.
Musclepharm is still coming out with multiple flavors for the core combat line which is very positive news. Musclepharm is now ready to launch protein bars through all channels.
All this is very much supportive of the Musclepharm brand.
Musclepharm is doing a lot of things, and there might be a sense of ambiguity to the direction of the company because of the hardcore line.....but the positives outweigh the negatives so far.
I wish that Musclepharm would stick to it's original focus of sports.
The Arnold Iron line and the UFC line are both very successful...and Musclepharm only needs one more line in addition to these
What to do next for Musclepharm seems to be very clear, make a distinctive third sports line that Tiger Woods can endorse.
Instead, we see other attempts of extending the brand in directions that might damage the overall branding.
It would have been a disaster if Nike had extended the running shoes brand into a denim brand because Levi's was doing so great back in the 70ties.
Hopefully, the "Hardcore" line stays at bodybuilding.com. The lack of original slogans and name, like Raw Manhood or something like that, could be an indication that this line is exclusively for the benefit of the Deluca brothers.
I'm getting scared of the name Oxysport as well.
Hydroxy is an okay word that many companies use for cosmetics and sports nutrition, but anything with Oxy sounds too much like a cleaning agent.
Actually, some other company is already using the name Oxysport for a cleaner
https://www.sofsole.com/product/oxy_sport_cleaner
It seems like Musclepharm got some good people for the aesthetic side of branding, but when it comes down to the literary and vocabulary side, picking words and writing texts, it doesn't have much to offer anymore.
Musclepharm is not necessarily dealing with the most sophisticated group of clients, but "Hardcore is a mindset!" is a tad mindless.
Both with the Hardcore line and with the Fitmiss line you may ask yourself whether Musclepharm is the "Athlete's company"?
With the main lines, sports and competition comes to your mind....while these secondary lines are sought to be hip but aren't really.
The packaging of the Hardcore line is much nicer than the packaging of the Fitmiss line, but it got no athletic theme and it is an unfinished project with a dumb name and a dumb slogan.
I believe that when you spend $1 million a month on high profile sponsorships and athlete endorsements, then you better focus on using these in the best possible manner before anything else.
UFC and Arnold Schwarzenegger are integrated into the branding, but Tiger Woods and the NFL stars are still missing, and their branding value might already have peaked.
"Sexy is the new strong!" and "Hardcore is a mindset!" WTF?
Nobody is looking for any Ultra Maximum or Hardcore whey product lines nowadays. When you look for the best product you look for the black label, the pro, lab line....or the gold standard. Even in porn they have ditched the word hardcore, as everything is considered to be sufficiently perverted.
I doubt that dumb product line names have ever been in style....and when you name your different products for Wreckage, Gainz and Diesel....then what more do you need?
The Hardcore project looks very similar to the Fitmiss project.....by being unfinished at launch.
It is very unlikely that Musclepharm will sell this line exclusively through bodybuilding.com. Down the road, it will be available at all specialty retailers.
The name is bad though. It is a name from the World of porn and it is a name that is widely used by other sports nutrition companies already, like Ultra, Maximum, Platinum, Elite, etc....There is nothing original and cool about that repulsive name.
It will sell regardless though, as many gym goers are young people with completely fried brains from bad parents and drugs.
Assault name used by Monster Energy, hmmm!
http://www.monsterenergy.com/us/en/products/monster-energy/#!/products%3Aassault
Musclepharm clearly imitated Monster Energy's branding....but this time it looks like Monster Energy borrowed a name from Musclepharm.
This is how a line endorsed by Tiger Woods should look like imo.
http://www.monsterenergy.com/us/en/products/monster-energy/#!/products%3Aunleaded
The bodybuilder was a Chippendale, but never mind.
The fact is that Tiger Woods doesn't fit into the current branding, that's why Tiger Woods got a dead link on the Musclepharm.com web-site.
Giorgio Armani considers black, white, light blue and grey as being the most fashionable colors, which I agree with 100%.
So, perhaps Musclepharm should maintain the bright green versus light blue or grey if it desires making something classy for Tiger Woods.
Not so classy names may work with Tiger Woods as long as they relate to something he does....and as long as they are not tied to porn and violence.
Hardcore is a very uncool name to be honest. It has been used to death by the porn industry and all it does is indicating that something is more potent stuff. The packaging is very classy though, so those that find the name repulsive might not even notice it.
Monster Energy is so big because monster is a cool name, Musclepharm should spend less time looking for the repulsive names and more time looking for cool names. At the end of the day, we all want to be cool and not repulsive.
Congruence with existing and future lines is lacking in the recent brand extension decision.
We got the aggressive and loud main line that builds on the UFC theme. The colors black, white and green are used.
Then we got the Arnold Iron line. The colors green and black are used.
Still, Musclepharm needs a line that Tiger Woods can endorse for the "softcore" mass market crowd and Musclepharm needs a line for the hardcore crowd.
So, Musclepharm comes up with a line that is named Hardcore with a male stripper endorsing it Lol! How is Musclepharm going to fit that line into the selection of existing and future lines?
Had Musclepharm been intelligent, it would have named the new line something that could relate to the future Tiger Woods line...perhaps use the color white for the "softcore" line versus black for the hardcore line...but using same kind of graphics. Using the word Hardcore just doesn't work, as you cannot name Tiger's line with a name like Softcore...
The packaging for the hardcore line is nice looking though, but I truly hope that Musclepharm finds a boxer, a cross fit athlete or some other real athlete to endorse it..
How Tiger Woods and average women fit into this raw image that Musclepharm displays now, I have no idea. Musclepharm will have a hard time becoming too soft with this brand addition for sure.
Musclepharm launches a new line with no athlete endorser, at the same time it got the most important athlete endorser Tiger Woods without a line to endorse? Still "The Athlete's Company"?
please Brad, is this your new endorser?
http://www.tmz.com/2012/06/28/chippendales-lawsuit-lind-walter-las-vegas/
I'm going home, that was probably the comments of Sydney Rollock when he saw the new MP Hardcore line.
Here he thought he dealt with a company that was trying to sell protein in different formats...instead he dealt with some old school sports nutrition marketing philosophy....not what he was looking for.
At least they could have launched this new line with some boxers, wrestlers or other types of athletes and made it a little more untraditional.
Afro Americans and Central-American Latinos love boxing much more than UFC, so at least there would be some new angle.
Nope, some pumped up bodybuilder is what Musclepharm gives us.....I'm deeply disappointed.
Jym is going to sell more in 2015....as it strikes a nerve of what bodybuilders are looking for.
Bodybuilders are not dumb testosterone pumped ticking bombs, that want it all hard. They seek information too, so provide it.
I guess Jym's branding is too sophisticated for Musclepharm to figure out...
At this stage I think Musclepharm would do better by not doing anything, turning itself into Cliff Bar and Co and preserve what it got.
It got no clue about new brands and endorsements, so it would be better to stick to what worked in the past when it knew what it was doing.
Bad marketing and product development decisions and this company is over with for sure.
Musclepharm would make more money focusing on the MP line and the Arnold Iron line exclusively and forget about the Fitmiss and Hardcore line, that is my assessment.
A Musclepharm line that is more neutral and less tied to UFC would be a great addition to these two brands after having signed Tiger Woods.
A Fitmiss brand and a Hardcore brand inside the MP brand, no way Jose!
Nobody should know that these brands were sold by Musclepharm....The MP brand boost sales of these niche brands but it damages the sale of the main brands.
I personally would not buy anything from a company that doesn't have a clear message. Musclepharm doesn't have any. Musclepharm is just another sports nutrition company with no marketing expertise.
MP Hardcore is not exactly what I was looking for....I wanted to add another 3,000 shares....Now, I worry about the stocks I got.
Had Musclepharm come up with this brand without extending the brand, cool with me, more types of customers targeted. Using the MP brand is overextending it and it may very well dilute the brand.
The actions musclepharm takes are very confusing....first it signs a very expensive endorsement deal with Tiger Woods and then next it launches a Hardcore musclepharm brand. Who saw that coming?
The actions of the company are unpredictable and dangerous!
Musclepharm had a chance to extend the brand beyond the UFC image. It signed multiple athletes and had only one icon legend bodybuilder endorser, Arnold Schwarzenegger. It got into mass market channels where most buyers are not hardcore bodybuilders.
Still, Musclepharm goes in the direction of hardcore bodybuilders? Arnold Schwarzenegger Iron line is all BS then? and the MP line as well?