Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

but what's going on with the protein bars is a pleasant surprise to me...so, there is some hope.

The market for protein bars is huge and if Musclepharm takes a spot in the top 5, then Musclepharm doesn't need to worry about anything.

I have no problem with Musclepharm launching new product lines that lie outside the World of sports, but I would prefer it did so without the MP branding. Musclepharm should let these brands rest in themselves, protect it's brand image and avoid getting tangled into product lines that may flop.

If Musclepharm wants a pro line, then make one. A pro is a pro in the World of sports and not a hardcore.

A hardcore gym rat has no problem being regarded as a pro athlete, even if he cannot toss a ball. That said, Musclepharm can make a Hardcore product line and who knows, it might succeed within one product category, because HARDCORE branding works in the protein bar format or RTD format. It is just too much of a gamble with a strong MP brand association when MP already is a success with current products.

Musclepharm is a huge success, let's face it! I don't want them to fck it up with an Oxysport line or Hardcore line. There is only so much you can do with a brand before it crumbles.