Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

MP Hardcore is not exactly what I was looking for....I wanted to add another 3,000 shares....Now, I worry about the stocks I got.

Had Musclepharm come up with this brand without extending the brand, cool with me, more types of customers targeted. Using the MP brand is overextending it and it may very well dilute the brand.

The actions musclepharm takes are very confusing....first it signs a very expensive endorsement deal with Tiger Woods and then next it launches a Hardcore musclepharm brand. Who saw that coming?

The actions of the company are unpredictable and dangerous!


Musclepharm had a chance to extend the brand beyond the UFC image. It signed multiple athletes and had only one icon legend bodybuilder endorser, Arnold Schwarzenegger. It got into mass market channels where most buyers are not hardcore bodybuilders.

Still, Musclepharm goes in the direction of hardcore bodybuilders? Arnold Schwarzenegger Iron line is all BS then? and the MP line as well?