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I want to thank everyone who reported from the ASM. You've done a fantastic job. So much information and insight ....
Just a brief comment before I leave for my holiday. I find it interesting to see how Neom now has arrived at a way of accentuating the difference between Neom and all the other players in this space: Direct vs. Indirect barcode-to-web systems, Neom being the one with the delivering capabilities on the Indirect System, leveraging on their patents. The indirect system, as we all know, will allow any player to deliver personalised content to mobile users based on such parameters as
- location
- time
- personal profile
- historical user data
In my opinion Presence Information should also be added to that list (I haven't seen Neom mentioning Presence information so far). Presence information is a very promising mobile technology, to be supported by future handsets. I believe interesting personalisation possibilities will surface based on Presence information in combination with qode. JMHO
I wrote this down very quickly before running off. Will try to elaborate when I'm back in a few weeks time.
Bigs, a super post! You impress me.
OT. I did some googling, seems to be XCHC
In the Micro Paint Repair presentation, page 30, they've got the flags wrong for New Zealand, The Netherlands and England. Hopefully Neom will get that fixed soon. Doesn't look professional.
DrMyke, thank you for the updates you've been feeding us today. HIGHLY appreciated!!
in4it, your post contains several misleading statements. Please stop confusing this excellent board.
Mudrez, thank you for those words. The thoughts came naturally to me as I am located in Europa, am into soccer and heavily involed with 3G. In fact I am increadible busy setting up my own 3G business these days, which means I unfortunately don't get much time to contribute to this board.
Connecting a few dots . . . Some speculations on my part but, well, here go . . .
1) PP previously described NEOM's main challenge (6 March 2006): "You'll have to have a significant market penetration - maybe an entire store, or an entire mall so that consumers have a reasonable chance of getting a hit. If consumers scan 3 barcodes and only 1 of them gets a result - but they get charged the data rate for checking all 3 - the consumer won't try this again. Solution: This is an opportunity for tipping point philosophy. Once enough brands, marketers and consumers get used to the service it will reach a tipping point. Once that occurs we'll likely be in a winners circle situation. The question is - how can we get here?" - So to kick Paperclick off the ground we probably need a setting where mobile users would get used to using Paperclick for several brands and purposes all at once.
2) We know Neom targets Europe first.
3) What might be the best event for a market campaign that can make a real breakthrough launch in Europe? I think the World Cup in Germany, with all the attention it gets in Europe (and elsewhere) FOR A FULL MONTH, 9 June till 9 July.
4) The World Cup has 15 official partners. See http://fifaworldcup.yahoo.com/06/en/partners.html Guess what, 3 of those are already Neom clients: adidas, Coca Cola and McDonalds. (And from today's PR we know McDonalds are gearing up to something.)
5) Add to that, the original date for our share holder meeting being two days before the start of the World Cup. My guess is Neom was planning a major announcement regarding the World Cup just prior to or at that shareholder meeting.
6) So my speculation is that NEOM will be using the World Cup not for a marketing campaign, but for a BIG TIME beautifully orchastraded major launch of Paperclick, involving adidas, Coca Cola, McDonalds, Lufthansa and probably many other partners (ideally all 15 official partners:)). Mobile users in Europe will get to know that anything-world-cup can be looked up via Paperclick, including anything product related to any of the official partners. - For instance, think of the effect of Paperclick being used during the World Cup as a major way of accessing video clips for match highlights on the mobile handset.
If we want to speculate a bit further . . . it is also interesting to see that Yahoo is one of the official partners for the World Cup and that Yahoo seems to be positioning itself for content provision during the World Cup . …
DD. Here is an interesting article from World Telemedia magazine, just out. The article is not available on the web, so I scanned it for you from the print magazine.
>>>>
Content is no good unless you can find it. Paul Dunone finds some new ways to discover content.
World Telemedia magazine, Spring 2006 issue
One of the key things about content is finding it. There is also the issue of how to make different media work together to give the richest experience for the user. Well from France comes an interesting development.
How would you like to be reading the sports pages of the daily paper and then get to see that Robbie Fowler winning goal? Well, soon you will be able to - well if you read Le Figaro while sipping an espresso while eating a croque madame in a Parisian cafe you will.
French company Abaxia has come up with a system that uses a sort of advanced barcode reader to scan specially designed barcodes with a mobile phone camera and use that input to automatically connected the user to the content site and show them stuff.
The idea is that you put the barcode next to whatever it is you want to del iver extra content around and users, who have downloaded a simple application to the handset, just point their camera at it and the process automatically sorts itself out - you don't even have to click the camera, says Christian Favre, COO and executive VP of business development at Abaxia.
The key areas that the company is looking to get this going in are videos and video on demand services, sports and media and tie up with anything that can be sold to a phone.
The example of augmenting the content of Le Figaro with mobile is an interesting one. It certainly is an untried area where the reading of the paper and the using of the mobile phone are combined in to one truly multi-media activity: whether anyone will want to do it or not is another matter.
What is particularly interesting about it is teen magazine Cosmo Girl in the US has already identified the publication, the web and the mobile as three legs of the great media tripod and has, for same months, being working on ways of combining the reading experience with online and mobile services, each designed to augment the others and each tailored to how the reader uses these three very different, but interconnected services.
The main thrust seems to be to link advertorials in the magazine
with free mobile content downloads, but increasingly the publishers are using the mobile element to mount voting campaigns and the like for products, services or personalities that are then published online and/or in the magazine. One particular favourite was using mobile to rate certain cosmetic products then run a feature on what the readers' favourites were.
The key thing here is that it builds loyalty and bur in to the products by the readers, which is invaluable in 50 many ways.
These new developments in content discovery - and I use term
carefully, because I feel these fall outside the usual areas of discovery as they are sort of pushed on the user through other media - are an interesting development. They change how people read the paper. They change what you look upon as mobile content; They also change how people interact with a brand. They also seem to only offer free stuff at the moment, but I am sure that ante proven all that will change.
Another area of content discovery that is taking off is that of local search. A sort of combination of location based services and mobile search, local search offers users the chance to wirelessly search a massive data base run by M:Spatial that gives the m access to content suited to either where they are, or where they are going to be. Say you are going to travel from London to Leeds tomorrow and you want to find a curry house to eat in tomorrow night? You get the picture.
beacon, you're saying "Looks like Cornell are selling their next batch". Do you have any evidence apart from the pps dropping? I am asking because TS in last week's MicroCap update said on NEOM "Well, guess what? The selling by the institutional firm is now over." Would be interested in hearing any info/indications you would have to the contrary, as I have started buying shares again based on that piece of TS info.
Thanks.
clawmann,
BREW is a development and content/service delivery platform for the CDMA2000 version of 3G. It's been around for a few years. As you might know, Qualcomm holds key patents to both major 3G standards, CDMA2000 and WCDMA (UMTS). However more so to CDMA2000 than to WCDMA. BREW has been one of their efforts to escalate 3G and endorse CDMA2000.
Thanks Success, didn't think of that.
The news says ".. one soon-to-be-acquired company. "
High volume today, highest since 12th January.
OT: DrMyke, we're in the same league. My portfolio is also NEOM + gold + oil (NEOM being my biggest investment these days.)
Yes, all their web sites seem to be down, neom.com, paperclick.com and micropaint.net
From the Mobile Entertainment Summit's agenda, the session where Fritz will participate:
Main Room 6:20-7:10: Global Brands, Mobile Marketing and Community
Brands are discovering that mobile phones are a great platform for viral marketing and building a community. Fox, which recently acquired MySpace, will be able to market to millions of new potential customers when MySpace Mobile goes live this spring. Cingular is tapping Fox's "American Idol" community by allowing viewers to text in their votes. We explore the explosive mixture of brands, mobile marketing and community.
Charles Fritz, NeoMedia Technologies, Founder and Chairman of the Board
Stephen Oman, ChangingWorlds, Program Director
Mike Beaty, Digital Standard, Chief Global Strategist and Chief Software Architect
Mark Bole, ShoZu, Chief Executive Officer
Stanislas Chesnais, Netsize, Chairman and Chief Executive Officer
Greg Wilfahrt, SMS.ac, Executive Vice President and Co-Founder
Moderator: Sue Marek, Wireless Week, Executive Editor
Great observation N E O M! The fact that Laura Marriott, being executive director of Mobile Marketing Association, mentions Neom more than any other company in this article about the outlook of mobile marketing is indeed interesting!
Success, Top 200, not Top 2000
My advice is to simply forget about the trades in Germany. The volume today was mere 14000 shares. I bought 5000 of those shares at 33 euro cents. If I am not mistaken there was just one trade after mine today, as someone decided to buy 2000 shares at 35 euro cents.
NEOM's Alexa-ranking making big jumps upward.
I've been keeping an eye on the Alexa-ranking lately. Today's revised Alexa-ranking shows www.neom.com at 240,366, up from last week's 293,615. (Mid February NEOM was 381,080 and back in mid November it was 590,455.)
The paperclick site is making similar progress, today's rank is 251,819, up from 297,469 last week (and 588,039 back in November).
To me these rankings are one more evidence that NEOM is gaining increased attention out there. Expect even higher rankings next week!
OT, to copy & paste from a pdf file: Click the Select button. Then mark the text and then press control C.
Great news everyone :) eom
Entering The Asylum .... Hi everyone!
I came across iHub and this board a few weeks ago and have spent the last weeks digging into all the recent posts. Well, here I am :)
Just a couple of points regarding the new patent: The patent brings up the issue of use of sliding and clip-on lenses for reading the bar codes. Such method has been mentioned on the web site of one of NEOM's competitors (can't remember which), but has not been mentioned in any of NOEM's previous patents as far as I can see. The patent also brings up the issue "processing circuitry" in the mobile phone, not mentioned in any of the pervious patents I believe. Is NEOM navigating so as to expand their patents to also comprise hardware patents for the phones?
These are just my immediate observations/speculations. I am not an experienced patent reader.
crayd'