NeoMedia Technologies, Inc (NEOM)

[craydon]

From the Mobile Entertainment Summit's agenda, the session where Fritz will participate:


Main Room 6:20-7:10: Global Brands, Mobile Marketing and Community

Brands are discovering that mobile phones are a great platform for viral marketing and building a community. Fox, which recently acquired MySpace, will be able to market to millions of new potential customers when MySpace Mobile goes live this spring. Cingular is tapping Fox's "American Idol" community by allowing viewers to text in their votes. We explore the explosive mixture of brands, mobile marketing and community.

Charles Fritz, NeoMedia Technologies, Founder and Chairman of the Board
Stephen Oman, ChangingWorlds, Program Director
Mike Beaty, Digital Standard, Chief Global Strategist and Chief Software Architect
Mark Bole, ShoZu, Chief Executive Officer
Stanislas Chesnais, Netsize, Chairman and Chief Executive Officer
Greg Wilfahrt, SMS.ac, Executive Vice President and Co-Founder
Moderator: Sue Marek, Wireless Week, Executive Editor