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MSLP gave away thousands of free CC bars at the Waste Management Open in February.
The entire PGA Tour cannot stop talking about it. Did you see all the Twitpics of the players and caddies enjoying their bars?
No? You're not alone. No one did.
There are thousands of companies giving away free and unwanted samples daily. Most products that are given away are given away for a reason. You can't sell them and are rejected by the consumer.
MSLP does not manufacture the CC bar. The unsustainable COGS, negative margins and massive losses associated are the same as the other product lists.
The good news is that CC bars are not big sellers except on BB.com of course who CEO pays a $100,000 a month slotting fee. Very suspect behavior. Why pay a $100,000 monthly slotting fee on BB.com site when you don't produce a profit on any product?
Some agencies call that money laundering by diverting cash to the insiders while saddling the losses to the shareholders.
Still waiting on the viral photo of Tiger using any MSLP product.
The only current MSLP YOY growth is expenses and EPS losses in today's world.
Have you reviewed the PPS decline recently?
I'm sure the 1950's Boston Celtics still have their fans too but to bet they will win the NBA Championship today seems silly.
To call MSLP a growth company today is like calling Brad Pyatt a 2016 Super Bowl MVP candidate.
So if I understand your point, you say placement on the BB.com is not informative in the least on MSLP products that have fallen off the list or show up near the bottom that used to maintain placement at the top.
BUT....due to an anomaly 25% off sale on MSLP CC bars moving up the list temporarily above a competitor who consistently dominates CC bars 51 weeks a year and refused to ever discount is a sign of major breakthru and should be celebrated as a major victory.
Hmm....is the list pertinent or not to an unbiased observer?
Cyclical? Comparison of Q4 2014 vs Q4 2013 shows massive revenue declines on quarterly year over year basis.
If comparing Q4 2014 to Q4 2013 shows massive declines in revenue how can one say it was a cyclical decline?
These comps are as specific as one can analyze and the fact is MSLP sales are massively declining across all channels, domestic and foreign, big box and specialty. Even the analyst in the Q&A in the Q3 call asked why but CEO and CFO refused to take any questions in Q4.
It's safe to assume why.
MSLP has taken on massive and desperate debt and hocked 100% of the assets for a mere $4m after defaulting on an $8m LOC only drawn on several weeks prior.
This company is going down the drain quickly and has serious going concern issues.
New lows coming very soon.
Jimmy, can't help but notice the silence is deafening.
You have no rebuttal to adamsapples completely discrediting your theory on dilution of product sales?
He proved by only using fact that your theory does not hold water.
Are those Depots a quick trip convenience store?
That is the topic, not a GNC type specialty supplement store.
Monster, Red Bull, etc. are not big sellers at Nutrition Depot in Katy, TX.
We are talking 7-11 or Circle K type venues.
Understand?
I can cite 2 Fast Eddy's in Boise and a Ali Tarik's gas station in Livonia, MI that were given a free sample gift basket.
I'm hardly overwhelmed with the massive rollout and distribution.
Laughable.
Corey's big announcement is a state secret and every convenience store in the country is not cleared for such a top secret marketing plan.
Not specialty supplement stores. Most of those are single location as well.
We were specifically talking quick trip type convenience store locations.
Provide me with a 10 location chain that all carry Energy Sport.
Can't?
A handful of mom and pop gas stations that were given a free gift basket as a trial sample is not effective.
baj, Fact. google it. MSLP is advertising to the unemployed that they are hiring minimum wage demo positions in 5 markets and have no distribution. You know the same kind of senior citizens that push the spicy sausage at Costco.
I'm not joking but the MSLP marketing and distribution is a big joke. Bail water out of the ocean with a teaspoon. Creditors must be impressed.
Yes, $30m is very weak when 12 months ago MSLP reported $50m in quarterly sales and you were saying MSLP would do $500m in 2015 which breaks down to $125m.
Your forecast $125m in Q1
Actual reported revenue $32m in Q1
I would call that performance by MSLP very weak.
The market is becoming aware that MSLP products contain cheap chinese ingredients are not fit to sell to pet owners for dog consumption at Petco who removed these type of products from their shelves.
MSLP is actually so desperate with lack of distribution that they are hiring minimum wage unemployed people who want to be an MSLP demonstrator. Tell your 86 year grandmother she can "supplement" (pun intended) her income. When she gets tired she can buy a can of Energy Sport. I kid you not, they are 2 for $4 until the buy 2 cans get a free case special that should hit the market around the end of june to stuff channels before reporting.
No distribution. No sales. No future.
New lows coming soon.
Mikey, post evidence of a single one 10 location chain all carrying Energy Sport.
Evidence so far is two Fast Eddy's gas stations in Boise ID, 1 gas station in Livonia, MI and one coffee stand in Boise that has 4 stands but only one carrying Energy Sport as a test. There isn't verifiable evidence that these abovementioned locations even purchased the product. It was likely placed on consignment and used for marketing purposes.
Post verifiable evidence if you can.
MusclePharm gives away free gift basket samples away and posts a picture on the website and you assume its real inventory and display. It's not. It's laughable.
Revenues are declining 40% YOY now and the trend is picking up steam. Losses are exploding. Debt has exploded.
SEC Investigation is in high gear.
Pcc, LOL
You know what else may be coming soon?
The sell-thru numbers at Fast Eddy's. Those 8 cans that were the original delivery are projected to sell by Q3 2015. It may take a BOGO Free sale to make it happen though.
CC Bars, Coco Protein are huge losers. Completely rejected by the market. MSLP revenues have crashed by a massive 40%. The only growth is in expenses especially SGA and Interest expense as the company had to borrow $12m to stay afloat and hasn't paid back a single penny. MSLP hocked 100% of the company assets for the emergency $4m loan. MSLP can't even go the pawn shop for a loan any longer as they already pledged all the assets.
That is a fact.
Where is your fact? Give us a published sales number for CC bars or Coco Protein Water?
Can't?
I will trust the numbers the MSLP just filed with the SEC that show MSLP products are being rejected by the consumer market and sales have crashed by 40% (massive) in just the last few quarters.
Who wants to consume cheap Chinese ingredients and materials when Petco won't carry those products for pets consumption an longer.
MSLP sources its ingredients from Integrity Nutraceuticals.
Excellent post adamsapples. You completely dismantled Jimmy's dilution theory using nothing but the FACTS.
Dilution of products would not decrease total revenue. FACT. Game over.
MSLP revenues have decreased by 40% in the face of new product and categories like Cocoprtein water (bombed) and protein bars (bombed) and Energy Sport (bombing).
New retail channels like Walmart were supposed to grow revs to the $500m this year as you stated yet the opposite is occurring. MSLP is tracking below $130m in revenue in 2015 despite a laundry list of existing products that are being rejected by consumers for using cheap chinese ingredients like MSLP proteins and other supplements.
The expenses continue to explode as you stated in your brilliant post the other day. All these product launches look like a desperate attempt to throw anything against the wall hoping something will stick.
That hilarious facebook post that was intended to be so impressive showing stacks of warm Energy Sport supposedly being sold without need for an ad display or pricing label in some town in Michigan that no one has heard of by some guy name Ali Farzeed or something like that is laughable.
Come get your Energy Sport at Fast Eddy's gas station in Boise or Ali Farzeeds gas station in Timbuktu Michigan. If you want a different flavor, give them a few weeks as UPS and Fedex may have cut MSLP off due to non-payment.
LOL
Jimmy is the one confused.
Assume for example that bb.com top 50 list is recalculated daily and CC bars placement is volatile and I only review and observe the data weekly and comment.
My former statement is still 100% accurate.
Get it?
My observation is in no way a statement on the specific timeframe dynamics of the top 50 list. My observation is though an indisputable factual observation based on my timeframe reviews.
MSLP probably has daily sales and revenue figures yet I choose to observe and comment on the quarterly ones. Some others may prefer annual figures.
Get it?
They would all be accurate and factual despite your attempt to accuse I have tacitly implied my figure is better than another.
If you prefer to see CC bars today at #12 and see that as a consistent and static example of success, then great. What happens when next week CC bars are #48 or have fallen of the list? Does that mean they sold zero and are now unimportant?
Another fact that is very interesting is Optimum Nutrition's Protein Powder has been #1 on the bb.com list every time I have observed for over 1 year now. Does that mean they have never been lower? I don't know but when I began observing the list Combat was consistently #8 or #9. Now it is #29 and falling consistently. Customers prefer whey that is sourced from USA and Euro farms from Op Nut than the cheap chinese whey that MSLP products are manufactured with.
MSLP products are declining as customers are being better educated on the source of the ingredients and materials. MSLP products are made with cheap chinese ingredients and materials.
FACT!
Still waiting for one of the bulls to post the reply from MSLP corporate when asked for confirmation.
How does MSLP fish oil laced with citrus to disguise expiration degradation fall off this bb.com top 50 list regularly?
There are currently 3 MSLP products that were regularly on the top 50 list that are no longer on the list at all. They fell off. Combat Protein was regularly at #8 or #9 and is now #29 and falling further. Arnold products were formerly on the list regularly. Now they appear so seldom they are more rare than a dodo bird sighting.
What is to dispute?
These are the facts
I have never implied or stated the qualification on the bb.com top 50 list whether timeframe nor placing. If you have insight or opinion, do tell. I merely observe and state facts.
With the heavy losses experienced by the MSLP longs, I would think a reasonable investor would have higher priority fundamentals or practices to attack than implying I believe bb.com top 50 list is a weekly indicator. I have never said nor implied that whatsoever.
Care to dispute MSLP revenues have fallen dramatically on both the bb.com site and in the mass retail channels and are now facing their second consecutive quarter of Year over Year comparison declines?
That fact seems much more important than to attempt to split hairs focused on the top 50 recalculation details as total revenues are down 40%. Thank you to adamsapples for such an important and detailed post.
jimmy,
who said it was?
I know i didn't say the top 50 was a week to week tracking thing or anything about how or why products fall off the list.
If you don't wish to consider the facts, you can ignore or not reply to my messages. You have that right to remain confused as you lose money.
the combat crunch bars are right next to pre-prepared frozen meals that bodybuilding.com sells on the top 50 list.
So preprepared frozen veggies that are shrunk wrapped and shipped through the mail are selling at the same number as combat crunch bars.
Not impressive considering the crunch bars fall off the list completely every other week and the frozen veggies haven't.
Do I really need to buy some frozen green beans from bodybuilding.com that come in the mailbox? Evidently those frozen green bean customers buy the same amount as combat crunch bar sales.
New PPS lows coming soon.
The facts speak for themselves.
Retail customers no longer want to buy cheap Chinese ingredient supplements like what MSLP sells. The market is being informed that MSLP is selling product that even Petco won't sell to pet owners.
Revenue is off a massive 40% and tracking for year over year declines.
Even bodybuilding.com who receives $100k a month in slotting fees from MSLP has seen massive revenue decline and product evaporation from the top 50 list.
MSLP CFO tried to blame the lack of sell thru on retail channel inventory optimization on the conference call a couple weeks ago. LOL
If you like to lose investment capital then ignore the facts. The PPS has gone from $14 to $4 and the company has been forced to pawn 100% of their assets for a simple $4m loan that was necessary after being cut off by a supplier for non-payment.
Now the management strategy is promise investors that the BOD will be completely overhauled and Pyatt is losing another perk. Damage control that is ineffective.
New lows coming in a couple weeks.
Pancho,
You have tor refresh your browser page to get the latest results. There are dozens of posts on this board tracking the CC bars falling in and out the top 50 like they do every week.
Combat Protein Powder used to always sit at #8 or #9 and now has fallen to #30ish. Only 4 MSLP products remain and are falling consistently and most often carry a special pricing like BOGO or up to 70% off pricing.
JYM products now dominate the list replacing MSLP. MSLP products and their cheap chinese ingredients are out of demand by consumers.
they're not mutually exclusive. This company has many warts.
Every other week Combat Crunch Bars are completely out of the top 50 on the same site while Quest are never out of the top 15.
That is due to the fact MSLP was forced to borrow another $4m to restore the supplier.
Of course MSLP had just borrowed $8m only weeks earlier and went into default on the LOC within a few weeks.
MLSP then had to borrow an emergency $4m for the supplier and hock all the companies assets
This whole house of cards is tumbling.
On Q4 MSLP conference call, new CFO said that retail channels were not buying due to failing sell thru on MSLP products. He called an unexpected wave of retail channel inventory optimization. LOL Customers are rejecting MSLP products.
The fact that retail customers have been made aware of MSLP sourcing their products with cheap chinese ingredients and materials means the storm is only just beginning.
Revenues are down 40% in the last 12 months despite numerous new product launches. The former line has been almost completely rejected by the retail market and that is why Pyatt is so desperate in the new product launch channel without regard to focus or efficiency.
Pyatt is just throwing everything against the wall in hopes something will stick but cash has been depleted, $12m in loan proceeds exhausted and suppliers cutting them off for non payment.
Facts = Scare tactics
agreed. The facts are scary if you are long. A sharp and consistent drop in PPS from $14 to $4 is another scary fact
I remember when I used to read bellator's facts and yet many here disputed his posts. We all know how that turned out for the denyers who claimed to back up the truck on numerous occasions all the way down.
You can verify for yourself.
adamsapples brilliant post shows the massive revenue decline the past 4 quarters. Fact
bodybuilding.com top 50 list MSLP products disappearing with Op Nut and Jym replacing them. Fact
MSLP sources their ingredients including whey from Integrity Nutraceuticals, a cheap Chinese importer. Fact
Op Nut sources their whey only from Glanbia USA and Euro farms. Fact
For verification go ask MSLP corporate. They will not deny it. They can't. It's a fact.
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=112963187
Revenues have declined 40% the last 12 months despite countless new product launches. Combat Protein is being completely rejected and Arnold line sell thru is crumbling in light of the cheap chinese ingredients being highlighted.
Based on the MSLP press release on the SEC Investigation update are we to believe the former forklift driver who channel stuffed an extra pallet onto a purchase order is going to be sanctioned but Pyatt is selflessly going to pay the former employees legal costs?
Here is a quote from Pyatt claiming over 1 year ago (April 2014) that the Investigation was wrapped up.
MSLP products are being rejected by the public due to the fact they are sourced with cheap Chinese ingredients and materials while competitors like Optimum Nutrition source their whey in their own USA and Europe farms.
MSLP Combat is all but disappearing with Op Nut Protein continues to grow sales as customers who reject cheap Chinese ingredients that MSLP rely on switch brands.
We are guaranteed to see another Year over Year loss in Q1. Cash is depleted. The company is issuing desperate press releases about dismantling Board of Directors and stripping CEO of titles to try and get ahead of the mess that will be Q1 reporting.
New lows coming in a matter of weeks.
Maybe MSLP should acquire Nike to show those guys in Beaverton what they have been missing? LOL
Great post adamsapples.
I find the truth relevant and applaud your presentation of facts.
You can smell the company's immense desperation with their transparent attempts at damage control.
The cash endorsement expenses are really kicking in right now and will be reflected in another huge loss without any real return as none of the athletes are tied to marketing products. An occasional facebook post with some MSLP logos in a locker is not going to achieve anything.
Preliminary Q1 numbers must be terrible
based on the preemptive press release yesterday completely dismantling the Board of Directors and removal of Pyatt as Chairman within days of the official Q1 numbers coming to management.
You can bet that is no accident and will be used a huge distraction to terrible numbers.
New lows likely within a week or two.
Not true. Easy to prove you false. If MSLP Whey was US and Euro sourced then provide a copy of an email from MSLP corporate. They would be proud to declare if it was true.
Since its not true, we can expect no authentic confirmation.
MSLP Whey is Chinese sourced and imported by Integrity Nutraceuticals. This is a fact no matter how many times you try and dispute.
Op Nutrition Whey uses no Chinese Whey
MSLP = Chinese Whey = Integrity Nutraceuticals who is an importer of the Chinese ingredients used in MSLP products.
Look it up. Easy to prove.
Optimum Nutrition sources 100% of its Whey from its Glanbia European and USA Farms.
No Chinese sourced Whey
Fish oil with citrus like MSLPs is suspect according to WEB MD.
It covers up spoilage and contamination.
Most fish oil brands do not include citrus due to this fact.
MSLP fish oil is heavily citrus laced.
Since fish oil is dependent on a short shelf life due to its quick breakdown, it is not a stretch to assume MSLP laces its fish oil with heavy citrus due to expiration concerns and not the quality of the product to consumers.
Optimum Nutrition on the other hand sources their Whey from their European farms. No Chinese sourced whey.
Huge difference to most reasonable people.
MSLP = Cheap Chinese ingredients
Op Nut = European farmed ingredients
Today's MSLP Chinese ingredient denyers are exactly like yesterdays denyers that Phil Frost was in investor in Fuse Science.
The truth is easily proven and these denyers are afraid of the truths possible effect on their investment.
MSLP Whey is sourced in China. If you want to ingest Chinese Whey when Petco won't carry Chinese sourced dog food, go ahead.
One can try and change the subject or deny the facts but the truth has value to some.
All MSLP product ingredients are sourced in China and India. The generic contract manufacturer in Utah sources the ingredients from a Tennessee importer directly from China.
Anyone ingesting MSLP products is simply ingesting Chinese ingredients shipped through a couple warehouses in the United States.
Fact
I stand by my statement and your interpretation. If you want to trust and ingest Chinese ingredients, go ahead. You're the one who added poison to the discussion as I didn't but thank you for highlighting my point to the discussion.
Consumers should be aware that MSLP products are all Chinese and Indian sourced.
Petco has taken a stand against Chinese products
http://www.sheknows.com/pets-and-animals/articles/1068899/why-petco-did-a-smart-thing-by-banning-all-pet-foods-made-in-china