alohadan--snmx
a couple of points. in general, the scientific background of the company seems v. solid. they have good science and scientists behind them.
in a previous life, i helped to run a program that was trying to use biotechnology to create additives to enhance the efficacy of a number of high-volume industrial/medical/etc products (i.e. toothpaste, catheters, contact lenses, etc).
the toothpaste manufacturers seem most analagous (although not completely) to the snmx customers. In our case, the toothpaste companies were NEVER going to give us a 1% royalty on sales. At best, 10-fold lower.
I think snmx is a good company (as far as the science is concerned), but I would not bank on a 1% royalty from their customers.
Also, they need those GRAS designations because their customers (i.e. Campbell's soup, MacDonald's) are by nature conservative, high-volume, low-margin businesses (just like toothpaste). Any hint of regulatory headaches and they'll walk.
Also, I was naive during my 'toothpaste days'. I figured that once we made a compound that did ____ in our in vitro tests, that it was a hop, skip & jump to making a product.
Then we spoke with the interested toothpaste makers and got more detailed compound specs...like the compound must be stable at extreme pH (because of the manufacturing process), the compound must be 20% retained on tooth enamel 4 hours after brushing (do you know the rate of saliva flow over the gum? it's fast), etc. etc. etc.
I'm not saying MickeyD's will have the same stringent specs that other industrial giants, but don't fall into the trap of thinking that a GRAS compound that works in the lab will also work after being processed into a chicken mcnugget.
anyway. Food (flavor) for thought.