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Jul 20
Do-it-Best: Moving at a good clip now
Uncategorizedby Eric Lehner
.Vendor number and 1000+ Stain Remover Product numbers were assigned as of today.
We will now begin calibrating our EDI (Electronic Data Interchange) systems. It is possible that the first system trial will be in 2-3 weekss. If successful, that will be followed by an initial Purchase Order to get some 1000+ Stain Remover into the Do-it-Best distribution facilities.
Once we have goods there, 1000+ Stain Remover details should become accessible to Do-it-Best stores nationally on their computers.
So far, we are managing to move ahead of schedule with Do-it-Best. All we have ever needed to really get going in the USA is a national organization to work with. On our end, we”ve trained for this moment. We’re ready!
Did either of the stores have the rolling display sales racks in them? Maybe if these locations aren't too far away you can keep us updated on how well the product is moving.
PS: Only 3997 more to go lol, remember we have a lurker around here who has told one store owner not to carry the product haha.
Jul 14 NEW BLOG
Shareholder Question: In-store demos
Uncategorizedby Eric Lehner
.QUESTION
Do-it-Best sounds like a really great opportunity, but obviously you can’t get out to all 4000+ Do it Best retailers in short order. So, how to you plan to bridge the gap between the strength and effectiveness of the in-store/person-to-person demos and the stores you can’t get to in practice?
ANSWER
In-store demonstrations are not the most efficient advertising on a dollar-for-impressions basis. A typical 4-hour session can cost $80-$100, taking travel time into account. Since most stores are not super-busy, compared to a “Home Show” for example, the in-store demonstrations do not typically result in dozens of bottles per occasion. Therefore, the number of consumer impressions created for the investment is low relative to the cost. This is by contrast to the reach of conventional advertising, where a single commercial in this price range can reach a few thousand people. Nonetheless, some product is always sold, and for the store considered in isolation, 12-20 bottles that day would be considered nice lift. So with instore demos, the immediacy is good, and the store specific benefit is good, but the “reach” to new consumers is limited. That’s why in-store demonstration does not replace other forms of marketing, regardless of how much money would be available.
Therefore, we consider in-store demos as a form of relationship-building with the retailer and the store staff, as much as a product sales exercise. Fortunately, the Do-it-Best organization provides several means to connect to store staff, including the fall and spring markets, wherein a good percentage of member stores come together in one place. The cost of attending the markets as an exhibitor, amortized over the expected number of attendees, is a very good investment. This permits us to at least deal with one of the important goals of the in-store demonstration program - exposure of the product and illustration of its use, to store representatives.
A second consideration is the use of video, and continuous play technology that is less fussy today than in the old days with tape looping around. Now with DVD’s or embedded video play, the use of video demonstration is becoming increasingly attractive. The Do-it-Best community of stores has many members who are willing to participate in programs of this type.
A third consideration is that many stores are in clusters around population centres. That makes sense of course, because that’s were the consumers live. This means that it is feasible, today more than ever, to build a team of demonstrators would would like to have some part time income, just chatting with people and being themselves. For the right person, it’s fun and easy money. We are designing an on-line, back-office function, that will let our demonstrators log-in to provide their reports and generate their compensation. With e-mail, video conference, social media, etc – operating a team like this is not so complicated.
There are many other specific things that we can, and will, do – but this is not the place to discuss it all of course. Some things we’d rather keep to ourselves for competitive reasons.
Ultimately, the best demonstration of all is the sight of a store employee using the product themselves. In the Do-it-Best environment, word will travel fast within the stores themselves about something that is so useful. Therefore, the day will come soon enough when store personnel and customers in many of the Do-it-Best stores will just naturally fall into conversation about 1000+ Stain Remover.
Cheers.
P.S. One retail banner asked us, on their own initiative this week, for several hundred Demonstration DVD’s – so that every store can be equipped with one. That request came from the head office. It was not so long ago that we’d have been dreaming in Technicolor to imagine such a terrific request. Now, such little (big!) affirmations are starting to crop up more often.
Picture: Use of DVD’s of Winning Colours 1000+ Stain Remover in stores is increasing
I highly doubt you will be stoned for posting an opinion as you see it, but the problem is, the opinion doesn't fit the facts of the events you speak of.
For starters, Eric has always commented on the accuracy, or lack of accuracy about listings when distribution groups are involved. Many times distributors or even retailers don't want to share certain informaion about their operations when competition from other distributors or retailers may be involved. It seems Lancaster was pushing hard early on, and may still be doing so today, but the issues you raise are well documented on this board, and are as follows.
Lancaster/Parent company bought out Five Star distribution. The combined companies began a consolidation and re-organization of personnel and distribution warehouses, thus a possible interruption of progress during this time frame. It definately postponed a monthly promotion Lancaster was going to provide for Winning Brands. It certainly doesn't take a blog to inform investors of other companies financial situations, BK filings are public information and were released through press releases from Lancaster itself.
It all boils down to trust, and there are those here who don't trust the CEO, and others who do. It's all a matter of opinion, and opinions shouldn't matter when there are facts available that state the contrary.
Now that the re-structuring is complete with Lancaster maybe we can get the attention once again through promotional offerings. Lancaster can still equate to a couple of NA in time as awareness in the US grows.
Jul
12
Shareholder Question: Why update now?
Uncategorizedby Eric Lehner
.QUESTION
Why did you blog the update today instead of waiting longer? You killed the rally.
ANSWER
In life, truth can be inconvenient. When I was told this morning by the two retailers with whom follow-ups were being conducted, that there was more waiting ahead, it was clear to me that shareholders deserved to know. Both retailers had already passed their own deadlines; deadlines that were given to us for planning purposes by them, a number of times. Those were the dates by which we could begin making proper arrangements.
If I were to conceal, for personal convenience, a clear statement from both companies this morning that there is more waiting ahead (rather than the shelf deployment of 1000+ Stain Remover proceeding across those chains at this time ), it would be a violation of everything this company stands for in its relationship to shareholders.
We are building a brand, with all of its hurdles and opportunities. Our stakeholders need to be able to depend on me for an honest assessment of the situation, based on known facts. Plenty of people talk about integrity – a willingness to suffer from honesty is the mark of integrity.
If this willingness to care about integrity were more widespread in executive ranks, all of the worst ethics violations in corporate history could have been avoided. There is no shame in striving to overcome obstacles. Setbacks by themselves don’t create corporate scandals, and don’t bring companies down. It’s the cover-up, or knowing misrepresentation, that violates people’s trust, and therefore undermines the company, and society, more.
I am proud of the fact that this company’s critics can, at worst, point to goals that have not YET been attained as their most serious complaint. With Winning Brands, people who are familiar with the company’s official statements, have always known where they stand according to the best information available at the time, and can make their informed choices accordingly.
Our lead brand, 1000+ Stain Remover, and our company, will continue to progress and will one day be seen as a study in dogged perseverance against all odds, leading to success with honour.
.
Do you recieve emails prior to blogs being posted? Who else receives them, who are they being sent from, and how do you know this???? or is this just a guess you are making?
Nobody likes to read about delays in progress of any company they are invested in, but regardless of the outcome it was the ethical thing to do for shareholders, potential shareholders, and regulators as well. It also speaks volumes to the credibility of Winning Brands to the other companies involved. There was no need to PR this information since they had never released anything of material developements other than what has already occured within Home Depot and Lowes which has already been made public through press releases.
I'm certainly not trying to make this sound any better than it is, because I was hoping for a better outcome myself, but the realitiy is what it is and we wait for futher developements. I do believe we will see expansion into Lowes this year maybe in the surrounding areas where we already are. This way it will make advertising more feasible, and allow for a more realistic look at what could happen on a broader scale.
I do believe that part of the blog was overlooked since the remainder of the information wasn't what anyone expected, but it's important to understand that expansion of some type in Lowes seems to be in the works. It states they are not going to change their national plan-o-grams,but it seems they could expand by district or regionally prior to any type of national roll-out.
In the case of the other well known banner, where we have a (successful) test underway presently in Ohio, there are no changes being made for the balance of the year in their national plan-o-gram for our department , after all. Our test will be continuing, and possibly expanded, but the timing and form of this expansion is not yet known.
As I have said all along about these self-serving back-patters, anyone with half a brain cell can cruise these boards and pick out the scams, but it takes the smart investors with vision to pick the true winners.....and their opinion don't change with the wind or their position.
Winning Brands will be a winner
You might want to try this link also. It's possible there could be a retail location near you already.
http://www.winningbrandscorporation.com/store_locator.htm
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Excuses lol, no it's part of business. As stated many times, this isn't like starting a construction business where build a house, make a profit, then move on to the next. Mass market penetration with a consumable product is a long process, and requires many players to get on board. These things are just now coming into play for WNBD presently.
I never make excuses for Eric or anyone. I just know what's involved in executing the business plan they have in place, and it's not an overnight success. It requires hard work, time, dedication, and some luck along the way, but if they achieve their goals the rewards are tremendous for this type of company.
Losing money for any company is never a good thing, so why would I need to explain why it's a good thing lol. It is an anticipated thing though, and will be until they are able to reach profitability. It is pretty obvious that a large portion of the loss for that quarter was related to relocation and disposal of the manufacturing facility. There are more to financials than simple numbers during the early growing phases in a company's life. Expenses for advertising, office needs, ect... will vary quarterly. It's important to read the notes, as well as D&A when reviewing financials to get a true picture of why numbers look the way they do "good or bad"
Actually what is shameless is people who post numbers as fact when they are simply made up in their own minds. Reg D 504 allows Winning Brands to raise 1 million dollars a year regardless of shre price, yet you somehow imagine and falsely state they raised 20 million by selling 2 billion shares at .01...WOW now that facts for ya huh. These factual numbers of yours certainly don't add up lol.
It's rather shameless, not just ignoring the facts and numbers. 2 Billion shares released into the float. At an average of 1c, that's $20M
Where did all that money go?
That's the way all new companies look until they reach a stage of profitability. Actually WNBD's owed debt is considerably low (a little over 2 million) and they could possibly be paid off quickly with the product acceptance in a US national account. Of course that's just speculation, but isn't the whole market about speculation? We are just simply on opposite side of the fence when it comes to which way we speculate about WNBD. You speculate your position based on past performance, and I speculate my position based on potential future events. Regardless of which way anyone speculates, the answers won't be revealed until a future date.
Maybe it will help you to understand the difference between accumulated deficit and owed debt lol. This same situation applies to the majority of stocks on many exchanges, and certainly doesn't mean whether a stock is a good investment or not.
As stated earlier, brush up on reading WNBD financials. Shareholder deficit, and comapany debt simply don't compare lol.
I'm sure you can goggle it to understand the difference if you are concerned with learning the difference.
Maybe a little brushing up on reading WNBD financials is in order. Duh!! Then again, maybe that explains things.
spent 10s of millions of dollars, and only thing he can show for it it $6M in debt!
That's wonderful to know. It leaves tremendous upside potential for the stock, and huge exponential room for growth of the product and brand.
Then add them up lol.
I wouldn't mind seeing the total numbers listed myself, but there are many more important things going on in my opinion.
Why??? Why should he concern himself having to continually update total store counts? The use of the store locator is for consumers to find stores which carry the product in their area. I highly doubt a consumer who lives in Florida needs to know which retailers carry the product in California.
The things the investors need are included in the filings, and if they need to know how many total retailers are listed they can add them up state by state. Really pretty simple for those who feel this is important information. As the retail base continues to grow, the need for the locator will become less important anyway, and will probably be phased out completely.
Just think, every other manufacturer looks to do the exact same thing.
Doing the "numbers game" is ridiculous considering WNBD's situation.
Can they even sell $250K in a year? Can WNBD even be profitable?[/i]
It seems quite a few of the peeps who used to question the reasons for some of the DD you posted in the past didn't have the foresight to see what Winning Brands was building for the future. People can go back through many of your older DD post, and now understand (if they can) the importance of those post as WNBD begins to bring these larger US retailers on board.
With the addition of Do-it-Best and the national reach they have, it adds greater credibility to the possibility of a national advertising campaign. This also increases the likelyhood that other National retailers such as Home Depot, and Lowes could come on board quickly as the product wil be exposed to the masses.
DO IT BEST News out
That wouldn't necessairly be in agreement with his post. I imagine his current reccomendation on WNBD will turn out like it has in the past. Congratulate those who sell at the lows on how good of a job they did getting out with what's left....just before a huge runs takes place lol.
Once it breaks above this trading channel it will be on the move again, and all it's waiting on is a good catalyst to start the move.
Thank you flavfair, and the feelings are mutual.
Just as my earlier post implied lol. They say Eric shouldn't be replying to shareholder email through memos to board moderators, and this should be done on a company website. So, Eric began the CEO site, and now he shouldn't be posting information on that site since he's simply posting to dangle carrots and sell stock lol. Then they suggest some information he needs to be posting on the CEO blog, or some of the information he post on the CEO blog should have been released in press releases. Then they complain because they want him to hire an awareness firm to promote the company, and he says the company isn't ready to begin an awareness campaign just yet. Then they are mad because he doesn't try to create interest in the company, but still complain he is hyping the stock lol.....Dang I'm confused lol
I agree to the point of creating awareness, but I maintain my reasons for doing so, and don't change my mind oe opinion daily.
Just hard to understand how some scream for an awareness campaign to begin, while others state the stock is too hyped lol. Blows the mind, and goes to show they are grasping for straws seeing the reversal may have begun without them.
Facts of today don't tell the outcome of what this company is capable of in the future. Dilution was/is a given with any start up company, otherwise why would they go public. Longs slaughtered lol, it seems you have a fuzzy view of the future. It's okay for you to wish and hope, but it still doesn't make it so. The CEO and a few traders are the only ones happy, LOL once again you future outlook is glared by all the penny scams in the market today. It seems it has affected your ability to see potential when a good company comes along.
You have always bragged about all the scams you have called in the market, wow anyone can do that lol. Just go to 99% of the boards and call them, and you will have an exceptional record. It actually takes a smart trader/investor to see the real potential in a start up company, but good luck to ya in the future lol.
The important information in the Q2 forcast IMO, is what's not written in the Blog. It seems we had a substantial increase over Q1 numbers, and the growth in the US as far as new retailers has pretty much been flat (although it seems that is about to change dramaticaly). Does this mean that consumer sales and re-orders in Canada are increasing due to the initiation of in-store merchandising, installation of display racks, ect...
To me, the things the blogged forcast doen't say is much more exciting than what it does say. Not to disrespect our Canadian friends, but it has always been assumed that Canada has been the testing grounds for the anticipated launch to the rest of North America, and the World. Achieve product placement, tweek the sales models, make sure we have the right ingredients for success, re-tweek if needed, then proceed to the rest of the world population. It seems with the new forcasted Q2 sales numbers that the right ingredients has been found in Canada IMO.
A little paint is just part of the game, but we still close green for the month. This is the first green month in quite a while, and could be the beginning of a long trend reversal.
A long dry spell lol. You've got to be kidding right?
We have serious progression going on within the Do It Best organization, we have what seems to be progress being made on the two largest home improvement retailers in the US with the next stage of meeting at hand, we are progressing towards the Sam's Road Show launch in August, since new advertising literature has been prepared for Duane Reade I can assume that launch is coming sooner rather than later, looks like the guidance issued for Q2 financials is a considerable improvement year over year, and i'm sure much more we don't know about.
So, you need to take the long dry spell banter elsewhere, because it holds no merit here.
These two statements in the CEO blog today will be very important in garnering the interest of the majority of the 4,000 Do it Best retail locations.
The information being previously distributed to each of the Do It Best retail locations could have the staff anxious to put the product to the test (the wow factor)
Arrangements are being developed to provide the 4,000 members with 1000+ Stain Remover information of various types and formats to stimulate up-take by member stores when activation occurs.
The few Do it Best stores that we supply directly at the moment do exceptionally well with the product.
NEW CEO BLOG
Jun 29
Shareholder Question: Do it Best USA
Uncategorizedby Eric Lehner
.
QUESTION:
Is there anything you can say about the status of this retailer?
ANSWER:
The staff of both organizations, Winning Brands and Do it Best, are cooperating actively to complete the last of the on-line/paper-based new vendor registration procedures for the assignment of a vendor number and activation of 1000+ Stain Remover, both sizes, in the system and regional distribution facilities, to become available to all 4,000 members in the USA and internationally. It is our hope to have this administrative stage completed in July. Arrangements are being developed to provide the 4,000 members with 1000+ Stain Remover information of various types and formats to stimulate up-take by member stores when activation occurs. Do it Best provides its member stores with exceptional convenience in ordering even small quantities on a regular basis, rather than requiring member stores to hold large inventories. This makes it easy for stores to become acquainted with 1000+ Stain Remover with little risk and grow according to their circumstances. We are very grateful for the active support of Do it Best member stores who have expressed their eagerness to receive 1000+ Stain Remover through Do it Best distribution facilities. The few Do it Best stores that we supply directly at the moment do exceptionally well with the product. This will be an outstanding organization with which to do business.
.
I haven't seen any, but with any buying pressure at all this thing will be off to the races again. Sure would be a great time for some good news pre-market tomorrow.
A .002 break should send us to the mid .002's
WNBD late afternoon Walmart Ca news, and it's only the beginning.
http://finance.yahoo.com/news/Its-Official-Winning-Brands-pz-994954211.html?x=0&.v=1
I agree that it would have seen a much greater price appreciation today without the seller sitting with such a large order, but it's important to get these shares out of his/her hands at this point. It's aparent they are selling for a profit here regardless of what percentage, and many of these shares being bought at this level probably won't be back in play until a much higher price. With the exception of the shares being held tightly by long term shareholders, it's essential that the tradeable shares change hands during consolidation as the share price goes up. It establishes much stronger support levels, and a much less likely chance of a serious sell-off from higher levels.
In other words, if todays buyers hold until .0025, then the buyers at that level hold until .004 ect.... It allows new money in, and old money out while strenghtening support at each level.
The shares held by long term shareholders are basically removed from the tradeable float until a much higher price, and sustained level of growth has been achieved.
Getting back into all the Walmart Ca locations sure makes this CEO blog seem much more important doesn't it?
Jun 20
Update: Sam’s Club
Uncategorizedby Eric Lehner
Now that we have qualified for, and been awarded, a Walmart USA Supplier ID and Vendor Number, we have prepared a request to commence our first market test of the 135 fl oz Value Pak in Houston in the 3rd week of August, in the Road Show program. We are awaiting buyer feedback/approval to this specific location and timing request. There is active communication between the two organizations and both are keen to proceed with an agreed start.
Winning Brands would like to iron out the wrinkles in a test in a single location, followed by the municipality, then a state, and then a region, etc. This permits the growth of expertise, team, and momentum.
The highly concentrated nature of 1000+ Stain Remover provides superior value to standard offerings in this environment. That’s because used full strength, 1000+ is a terrific stain remover, but adding water will convert the product to an all-purpose spray and take the product further, across a wider range of uses than others. Just one bottle, a thousand solutions. These professional organizations would not waste time bringing in products that their buying team did not agree had potential. They’ve “seen it all” – they know what’s out there and how products compare, generally speaking.
Important Info.
For those peeps who bought the news today, and aren't familar with Winning Brands I suggest:
1) Visit the I-box
2) Read the CEO Blog http://www.winningbrandscorporation.com/blog/
3) Read the filings http://www.otcmarkets.com/stock/WNBD/quote
4) Visit the Winning Brands website investors section
http://www.winningbrandscorporation.com/
5) Hang on because there is much more to come!!!!!
I'll bet you are wrong too. The reason Walmart discontinued orders had nothing to do with price points. The problem had to do with order size, and distribution channel. So that settles that.
There are many products that get booted from Walmart from time to time when they decide they want to push their own brand of products. Some of these large corporations are able to get their products back on the shelf, but it doesn't happen often. For Winning Brands to get their flagship product back on the shelf of every Walmart in Canada says a lot about the product and the company IMO.