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I'm not so sure it should be. The p.r. was undeniably positive, but it was soft. "Finalizing" an auditor is a ways away from audited financials and a ways further from any possible uplisting. "Presentations" to the LCBO is potentially a major development but not the same as actually having Bellisima in LCBO warehouses. "Working with colleagues in the UK" and "negotiating with Asian distributors" both sound very preliminary.
It was placed in a Costco-affiliated store. Real good but it's only one at the moment. This board felt the ground shake, but I'm not sure how widespread that feeling was. This is going to take a while.
Eagle Eye Brands
38120 Michigan Ave
Wayne, MI 48184
734-467-7088
You're looking for the EVSV board. It is two blocks down on your left.
There is a distributor right in St. Louis. Give him a holler and ask if/where it's available.
Trademark Wines
325 W Pacific Ave
St. Louis, MO 63119
314-395-7772
Yes, if you look in the link I included, it says Prosecco DOC Brut on the yellow/gold band underneath the word Bellissima.
The Brut is a prosecco. The Rose is not a prosecco because it is not made with glera grapes. The No Sugar is not a prosecco because although made with the right grapes using the right fermentation method, the severe reduction in sugar precludes it being called a prosecco.
http://bellissimaprosecco.com/#/organic-collection
That would be a significantly better price point.
I'm not complaining. I'm observing. In my state, I can buy both Mionetto and Lamarca for $12.99 and a host of others for less than that. The Bellissima I have seen is priced at $23.99. To me, it is overpriced. I think that in due time, the market will prove me right. You think otherwise. That's fine.
(FYI, the Dolce Vita you list is a 1.5 liter bottle.)
They're definitely selling the sizzle right now. Given that the face of the product is Christie Brinkley's, that makes perfect sense. In another quarter or two, we'll find out if people liked the actual steak.
Quite frankly, I'm not either. I think Bellissima will find a lot of initial buyers. But repeat buyers? That is a huge question mark for me. It costs twice as much as many premium proseccos, and to me, the quality difference is somewhere between negligible and non-existent.
At the risk of insulting the connoisseurs out there, marketing DOCG prosecco to the average prosecco drinker is like marketing Kobe beef to a Siberian Husky. He wouldn't know the difference and wouldn't give a rat's ass if he did.
Overall, are proseccos designated DOCG superior to those designated DOC? I'd say absolutely. I'm just not all that sure it's important in this case. I think the retail price is a much greater concern.
After reading some of the "How to Introduce New Products" to LCBO sheets, it appears that product can be accepted at the "store level" where the supplier must encourage individual store managers to offer the product, or it can be accepted at the "corporate/warehouse" level where it is force allocated to the stores. Is that your experience or am I misinterpreting the info?
http://www.doingbusinesswithlcbo.com/tro/New-Products/How-to-Introduce-New-Products-to-Stores.shtml
http://www.doingbusinesswithlcbo.com/tro/Forms-Documents/Forms/Downloads/FAQsforNewProductInfoSheet.pdf
Actually, I don't listen to the euphemistic "noise" any more than I listen to the pie-in-the-sky hyperbole. Sometimes you just guess wrong. I'd have added more had the stock dropped, but I'm happy with my position.
I was one of those who thought there would be more opportunity to purchase sub-.01. I was wrong. I did not think the p.r. -- if released at all yesterday -- would move the stock much. I was wrong about that too.
Here on the ICNB board, the approvers approve until they disapprove, and the disapprovers disapprove until they approve. And they are often one and the same. You'll get used to it.
It is. Rich receives adulation from some. From some others, not so much.
He followed through on his promise. Good for him.
The May 9 dog's breakfast of a p.r. didn't have much of an effect on the stock price. I don't anticipate that Tuesday's will be meaty enough to have a dramatic effect either, so a release delay wouldn't trouble me. BUT!
If you're not going to message every over the next day or so, don't "promise we will message everyone over the next day or so." It's just another self-inflicted wound (although admittedly, a minor one).
"I promise we will message everyone over the next day or so." The suspense builds.
I think it is just swell if Rich has given the debt holders a glimpse into the future. Perhaps the next time that he updates them on what "the plan for the next 6 to 12 months is as far as full consolidation, share structure and corporate governance," perhaps he could add one additional line:
cc: common shareholders
I think it is safe to say that he has left himself a great deal of flexibility. It is how he eventually utilizes that flexibility that will play a huge role in how this story plays out.
I am presuming he would prefer not to fail. I would prefer he didn't fail also. I am simply less eager to anoint him a marketing genius than some are.
I made no such claim.
Oh. So the past isn't prologue? That's comforting.
Of course, Rich rebounded from the limoncello flop with BiVi Vodka, one of the great beverage success stories of our time. I wonder how much inventory they're sitting on.
In a nutshell, Rich sold 51% of Bellissima LLC to ICNB in exchange for 10 shares of a newly created Class D stock, each of which can be converted into 5.1% of the ICNB common stock outstanding at the time of the conversion.
Needless to say, shareholders better pray that Rich feels like conducting himself honorably.
Yes, expansion is good, and I think that they will be able to get a lot of people to try a bottle. But how many will buy a second bottle? That is where we make it or break it.
They often go hand in hand. Nothing creates a bottleneck quicker than crappy cash flow.
I agree. OTC/Pink stocks aren't normal stocks and OTC/Pink shareholders are most definitely not normal shareholders. So the CEO can't be a normal CEO. He needs to adjust his game to the arena he is in.
Rather than posting the upteenth pic of CB with her 8-foot long tanned legs and 74 teeth, I wonder if they ever considered using her to expedite the distribution process. You run Acme Beverages and have two calls waiting. Richard DeCicco is on line 1 and Christie Brinkley is on line 2. Which one would you take?
Director of Acquisitions: Sir, we can buy ICNB for $1.3 billion.
Big Cheese: What's the current market cap?
Director of Acquisitions: $10 million.
Big Cheese: Do it!
The fins came out. Some people didn't like the numbers. Some of them are selling. THAT is why the price is down
ICNB acquired 51% of Bellissima from Bellissima Spirits LLC, a company controlled by Richard DeCicco and Roseann Faltings, not "Christie's group."
ii) Richard DeCicco beneficially controlled Bellissima Spirits LLC, the Company’s subsidiary prior to Closing, so the 5 shares of Series D Preferred Stock used to acquire Bellissima are likewise beneficially owned by Mr. DeCicco for Rule 144 purposes
(iii) Roseann Faltings beneficially controlled Bellissima Spirits LLC, the Company’s subsidiary prior to Closing, so the 5 shares of Series D Preferred Stock used to acquire Bellissima are likewise beneficially owned by Ms. Faltings for Rule 144 purposes
ALL of 2016 sales (minus $5027) took place in the fourth quarter, so fourth quarter sales were roughly $358,000.
In the 13-week first quarter, sales were less than in the last eight weeks of the previous quarter. So perhaps sales were on par with your expectations, but though my expectations were quite modest, I expected better than $300,000.
Yeah, I've noticed. Maybe he should work on that. He appears to be traveling all the time, and one would think that a purpose of those travels is face-to-face meetings, so one would think he has some communication skills.
I certainly expected first quarter 2017 sales to exceed fourth quarter 2016 sales. I don't recall seeing any guesstimates that didn't.
My initial impression is that despite whatever positives and rationales one might see or devise, the $300,889 top line figure will be a harsh, even startling, number for many. I think that Richard DeCicco would have served his shareholders better had he found a way to soften the blow. A simple statement that "the demand for the Bellissima line has been eager and the reception superb, but supply chain complications and bureaucratic delays will result in some revenues being delayed into the second quarter" might have taken some of the sting out.
For 2016, ICNB reported a mere $5027 in first quarter revenues, $0 for the second quarter, and $0 for the third quarter, so I think it's safe to assume that fourth quarter revenues consisted almost totally of Bellissima sales. ICNB reported that those sales took place in the final eight weeks of the quarter, so it was November and December.