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"What a stupid clause in the contract -- preventing BIEL from marketing the ActiPatch in the USA -- whose idea was that? Obviously there were no concrete promises from Donjoy and KT Tape that they would spend a minimum $$$ amount on advertising because they aren't spending squat on advertising. They are sitting back and hoping existing customers find the ActiPatch products on their own and try them basically out of curiosity."
Agree completely, I originally thought the OEM route was the right direction for this company, seeing that they don't have the money or resources to market this device to the masses. But if the OEMs are not going to do, and BIEL didn't hold them to it what purpose are they actually serving. Leadership in BIEL has always been lacking and it seems the insanity just continues, repeating the same thing and expecting a different result!
BIEL spent thousands on R&D to improve a device that has not yet received any kind of brand recognition, it's like a tech company spending billions to improve a new device, without doing a major marketing campaign to see if there is an actual market for it. The revenue from the current device should pay for R&D to improve said device, instead this company is using diluted shares.
I also like your marketing angle, I would through in a few TikTok videos also!
Ad. looks good, great video quality, but an Ad. means nothing if millions don't see it. IMO, handing a device to some influencer with a million plus subscribers and pay him/her do a short video and post it on youtube/ tiktok would be more effective.
"I hope you’re right cause they certainly are trying to build that aspect up by pushing the 975, 000 unit 18 month order"
Really doesn't matter what they push, it's what ends up in the earnings report, that ultimately matters. The 975k could turn out to be a dud for all we known! Speculation can no longer drive this stock only fundamentals can. Of course there will be the usual PnD that happens in penny land, my advice is sell when it happens!
"The bottom line is, nobody cares"
This is true to an extent, it should read, the bottom line is, nobody cares until we actually see the bottom line!
We've been here done this, been here done this, and here we are again doing this!
Unless sales increase dramatically, no one cares, because we've speculated many times before about many deals, some signed some not. We've reached a point where only actual revenue matters!
" All the CEO has done is complain in public about her disappointment with the OEM’s"
Bad business practice, that will accomplish nothing, the ceo needs to hold to the agreement.
"We’re being told to focus on RecoveryRx, how reassuring."
I think there is an assumption that RecoveryRx will be successful because doctors will just hand it to patients, and therefore no advertising is necessary. I'm of the belief that Ads. will still be necessary!
"They depend on others for exposure, unfortunately those others are only concerned about themselves and their bottom line"
Which is understandable, but it's up to BIEL to push their agenda in any licensing agreement, and that agenda should be OEMs need to market the device sufficiently in order to gain a decent share of the pain market, or lose the license.
Depending on others is fine, as long as those others have deep pockets and are willing to give Actipatch a major push!
There was never a major campaign only small ones, neither BIEL or the OEMs have ever done anything major when it comes to advertising. The biggest thing BIEL did to my recollection was the event they did in the UK sometime ago. But even that I wouldn't consider to be a major thing!
Major events last for years and cost millions. BIEL blew most of their money on R and D to get FDA approval, but had no foresight as to what would come after!
This is very telling from the last Q total assets vs total liabilities!
192k 15m
Spent 15m and only have 192k to show for it!
IMO unless you pay someone who has 10 million followers an above, the social media thing will not work. Once you have that kind of following people will buy anything you are selling, or at least give it a try to see what the big deal is.
Posting the Actipacth on a few FB page or twitter page that only has a couple thousand followers will make a small dent but that's about it!
I agree! There was a time when good news like that would send BIEL soaring, now the only thing people will believe is what they see in the earnings report! Long gone are the days when speculation would send this stock to the moon, 975k dist. deal is now seen as speculation, it won't be believed until the Qs come out!
But like I said before, right now it's more about liquidity drying up!
IMO, mentioning buys and sells at this time is just simply useless, liquidity has completely dried up, that is the real story here and just about every where!
"Looks like the market doesn't believe in biel anymore."
IMO, there is no belief in the overall market right now!
There is no liquidity, most trader/investors are holding
onto cash waiting for a major crash.
As bad as BIEL is people would still trade it if they know can make money, there's no money to be made when there is no liquidity. Unlike stocks on major exchanges where you have the option to short sell or buy option contracts, so that even in a down market you are still able to make money. You don't have that option in penny land, so when liquidity dries up your left waiting and hoping it comes back!
IMO, in order for there to be any significant movement here volume needs to be in the 100m plus, preferably 200m plus.
Look at any significant runs we've had in the past you'll see that high volume preceded those runs. That's when you know real money has entered the game. A measly 6400 is not going to cut it!
I believe that will not happen until the Fed starts lowering interest rates and stop QT. This sucks a lot of liquidity out of the market, so right now most people are sitting on cash waiting for the casino to open.
I believe when that happens at some point there will be another major pump in penny land. You'll see penny stocks across the board start to rally and it will have nothing to do with fundamentals or any news that broke. It'll just be about a bunch of groups getting together and pumping and then dumping some stocks!
Excitement in the sense that we have finally turned a corner, BIEL has signed many deals over the years the ones prior to the OEM deals and including the OEM deals, and so far the Actipatch has not gain any real traction.
I wonder if BIEL stipulate in these contacts that the device should be marketed heavily, and if not contract is voided, after poor sale after poor sale, because of poor or no marketing!
Can't argue with you there!
Any excitement on any new deals I would keep in check, until the earnings comes out and we see where this company really stands!
I believe Keith can get the deals done, but it's not enough to just get the deals done, the companies that these deals are made with have to be willing to spend money to push the device.
So far we've seen no major push by any of the OEMs, I'm thinking the pandemic probably had something to do with that, but if not, and if this is the way these companies are going to operate going forward, I don't see revenue increasing much!
B Braun comes to mind!
IMO, regardless if someone believe or disbelieve this new deal will turn things around for BIEL, I don't see anything substantial happening here until this company becomes profitable. There will likely be a few pumps and dumps, but nothing of any real substance, at this juncture it doesn't really matter what the execs say, only the numbers will be believed!
Investors have a wait and see attitude now, as seen by the fact that this major news did nothing for the stock price. To me this is a good thing, it says to the execs, don't take investors for granted, they want to see real growth, not just continuous PnD!
It's not a matter of spending a lot, it's a matter of spending anything at all, unless it's absolutely necessary to increase sales and awareness. I'm almost borderline believing the R&D expense is bogus!
"It's going to be a SYNERGY pump now for the next 18 months. And by the time shareholders realize that SYNERGY is going to buy about 30,000 units instead of 975,000 units, there will be another pump to replace the SYNERGY pump. When the SYNERGY PR comes out (when is that again, Q4?) watch for wording that doesn't specifically say how many units SYNERGY is contractually obligated to buy -- because the answer is zero. They will place an initial stocking order and they will try to sell them, but they are not legally obligated to buy more. Just like the "Agreements" with the OEM Partners and every Agreement they have with every Distributor."
I want to disagree with you, but due to the history of this company I'm more incline to agree!
After the COGS, meaning cogs is not the issue, should have stated it better, sorry you misunderstood!
Far as I can tell COGS is out of BIEL's control, all other expenses is well within their control, especially R&D!
"The money spent is probably to attain sales from those medical professionals who have tested it, liked it, but wanted small changes to make it more applicable"
I guess we'll have to see if that is indeed the case, but seeing that BIEL doesn't really tell us anything I guess all we have is speculation! If this is indeed the case I agree it would be money well spent, if it's spent with a garantee of sales in mind.
IMO, COGS is not the issue, the issue is the admin and gen. expenses, and I believe to some extent a big part of that is R&D.
We have a product that is FDA cleared being sold in numerous countries, and there is almost no marketing, yet we're spending a lot on R&D. I understand that further development must be done to improve the device, but IMO it's more important to market the heck out of the current device, let it gain some traction and use the money from sales for R&D.
I understand that it's up to the OEMs to pursue the marketing of the device, but when they slack off in that department BIEL can't just simply sit back and hope for the best!
"Did you not listen to KN state that BIEL now operates with 7 employees?"
2022 sales expense 6mos. 116k R&D 143k
2021 " " 251k " " 327k
2020 " " 367k " " 483k
2019 " " 329k " " 658k
Reduce the employees and shift the money to R&D?
2021 sales 1.6m
COGS 800k
gross 795k
Total gen & admin 949k
The gen & admin completely wiped out the gross profit and then some!
I was strictly referring to profitability. and the only way to get that is to make sure the gross is not wiped out by the expenses that sometime has nothing to with selling the product. After the COGS, the other expenses should be minimized as much as possible, unless we are talking about a major marketing campaign!
Revenue is only one aspect, the other is profitability which is way more important.
If revenue does indeed go up, expenses will also, the trick is to minimize the expenses so far they have not been able to do that!
I like this energy Live, please keep it up! While some might see this as a negative, I see it as something very positive and productive. Leaders must be held accountable for what they say and do, when we as investors sit back and continually make excuse for poor performance, it gives them more incentive to continue doing more of the same. But when we demand better, they will see that more of the same will no longer be excepted. I believe this kind of attack will push Keith to give us something real and not just fluff, or more of the same ole!
If Keith ends up giving us fluff, then I don't see how this stock or company goes forward from here. A product with FDA clearance be sold in many countries and licensing deals with big companies secured, there is no way fluff can be excepted!
"But could shareholders/investors legally provide advertising funds for these ads?? "
We don't know the structure of the OEM deals, and probably never will, BIEL provides very little info to shareholders. IMO in order for something like this to happen BIEL must first reveal the info pertaining to the deals made with the OEMs, and also compensate shareholders!
I'm assuming this is sarcasm, total expenses was 200K, asset 192k, liability 15m, I believe we need a lot more cash than just a few extra $100s!
Totally agree, both Pepsi and Coke has been around for decades, and they still spend millions on Ads.
good find, this tech can be marketed in so many ways!
This is funny, but sad also, because it could actually be true!
Someone needs to start thinking out the box when it comes to this company, too much money is being spent, R&D 97k, gen & admin 68k, marketing 44k, and we get nothing in return, sales 240k!
I hope so too, but history has shown us that this company provides scant information on what is actually happening, more info is provided on this board from research and then having to speculate on said info!
That will neither help or hurt the situation, he's not the one making executive decisions, in fact he probably should be promoted to CEO, I believe he does know how to move product but is being held back by the current ceo, like AW did!
Instead of an advertisement blitzkrieg, we get 97k spent on R&D, and 68k spent on general and admin!
I doubt Keith will give us anything noteworthy, he'll probably give us a assessment of the prior quarter and explain why the sales were so low, (inflation, supply chain issues, china lockdown, etc...). Then he might give a breakdown of current/new OEMs and what they plan to do with Actipatch going forward, (but no real details, that will give us a real sense of what is going on!) Then after the meeting is over and we haven't learned anything significant, the speculation will begin on this board!
I agree totally PI, in fact the amount of money that went to R&D IMO could have been better spent on a major Ad. campaign to bring awareness, maybe pay some of these Tik-Tok influencers.
If the OEMs are not pushing the product, then it might have to fall on BIEL to do so, but spending almost 100k on R&D when sales is just 240k is ridiculous, it becomes more ridiculous when you don't have cash reserves and have to rely on dilution to fund it!
Totally agree with this! The spending on R&D increased this past quarter, which seems odd when you compare it to the revenue coming in from the current device.
sales $243,460
gross profit 151,564
R&D 97,749 (about 40% of sales, about 60% of gross profit)
gen. & admin 68,954
total 166,703 (crappy sales, and gross is eaten up by 2 things that did
nothing to increase sales)
marketing 44,315 (spent 40k to make 200k, and I'm sure more was spent by the
OEMs)
If he said that then he's definitely a POS!
But where would those great earnings come from, we went through a pandemic in 20/21, the Olympics were ruined due to the fact that no one could attend, (Actipatch promoters are mostly Olympians, i believe), we are still dealing with supply chain issues, inflation, war in Europe, and a possible global recession. Not to mention there were no major ad. campaign to push the device!
Agree! someday hopefully!
IMO, it's to explain why the financials are so low, and let us know what BIEL is going to do to make improvements.
I would be shocked if the financials are as good as you think, it's possible, just not probable, not with all that is currently happening on a macro level.
Yes volume, speaks volume! I tend to watch volume more than price, because it let you know when smart money is buying and when they are dumping! Right now it seems only retail is buying, that usually equals dumb money!
I think the OEMs signing the licensing deals are a test to see how well the product will sell, then make an offer based on the sales they see.
Problem with that is no one saw the pandemic coming and subsequently the economic upheaval that followed!
So right now they don't have a good understanding of what sales would have been if all this didn't happen!