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$LUV Book value only $18.40
$LUV Has $10.11B DEBT
The simple problem is travel numbers are heading south again. Check the TSA numbers. It's very clear.
LUV chart
Domestic travel for leisure is about to...take off.
Giving Thanks to LUV
Taking off to a breakout.
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In its 44th year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers annually. Southwest and wholly owned subsidiary AirTran Airways operate more than 3,400 flights a day, serving 93 destinations across the United States and five additional countries. Subject to government approvals, service to San Jose, Costa Rica, begins in March 2015; service to Puerto Vallarta, Mexico, begins in June 2015; and service to Belize City begins in October 2015. Southwest acquired AirTran Airways in May 2011 and by the end of 2014 intends to complete the full integration of the AirTran network into Southwest.
Based on the U.S. Department of Transportation’s most recent data, Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded. The Company operates the largest fleet of Boeing aircraft in the world, a majority of which is equipped with satellite-based WiFi providing gate to gate connectivity while over the United States. That connectivity enables Customers to use their personal devices to access streaming music provided by Beats Music, or to view video on-demand movies and television shows, as well as nearly 20 channels of free, live TV compliments of DISH. Southwest is the only major U.S. airline to offer Bags Fly Free® (first and second checked pieces of luggage, size and weight limits apply), and there are never change fees, although fare differences might apply. In September 2014, the airline proudly unveiled Heart, a new aircraft livery, airport experience, and logo, showcasing the dedication of Southwest Employees to connect Customers with what’s important in their lives. Book Southwest Airlines' low fares online at Southwest.com or by phone at 800-I-FLY-SWA.
Southwest is committed to return value to its Shareholders. Since August 2011, Southwest has returned over $2 billion to Shareholders through share repurchases and dividends. For the nine months ended September 30, 2014, Southwest returned nearly $900 million to Shareholders through $755 million in share repurchases, and the distribution of $138 million in dividends. LUV is Southwest’s stock exchange symbol, selected to represent its home at Dallas Love Field, as well as the theme of Southwest’s Stakeholder relationships.
From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic wherever the carrier serves. With 41 consecutive years of profitability, Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier's performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet. The 2013 Southwest Airlines One Report™ can be found at Southwest.com/citizenship.
