SeaWorld Entertainment (SEAS)

We are a leading theme park and entertainment company delivering personal, interactive and educational experiences that blend imagination with nature and enable our customers to celebrate, connect with and care for the natural world we share.



We own or license a portfolio of globally recognized brands including SeaWorld, Shamu and Busch Gardens. Over our more than 50 year history, we have built a diversified portfolio of 11 destination and regional theme parks that are grouped in key markets across the United States, many of which showcase our one-of-a-kind collection of approximately 67,000 marine and terrestrial animals. Our theme parks feature a diverse array of rides, shows and other attractions with broad demographic appeal which deliver memorable experiences and a strong value proposition for our guests. In addition to our theme parks, we have recently begun to leverage our brands into media, entertainment and consumer products.



Our revenues are driven primarily by attendance in our theme parks and the level of per capita spending for admission to the theme parks and per capita spending inside the theme parks for culinary, merchandise and other in-park experiences. During the year ended December 31, 2012, we hosted more than 24 million guests in our theme parks, including approximately 3.5 million international guests from over 55 countries and six continents.

The Power of our Parks

• Our 11 theme parks hosted more than 24 million guests in 2012, including approximately 2.7 million international guests from more than 55 countries and six continents.
• Consistently recognized as some of the top parks in the world, our parks rank among the most highly attended in the industry.
• Released in 2012, the most recent TEA/AECOM Attraction Attendance Report ranked five of our parks among the top 20 theme parks in North America and three of our water parks among the top seven in North America.
• Our theme parks feature more than 600 attractions including 93 animal habitats, 116 shows and 187 rides. In addition, our parks feature more than 300 restaurants and specialty shops.
• Our guest surveys routinely report very high "Overall Satisfaction" scores, with 97 percent of recent respondents in 2012 ranking their experience as good or excellent.

Beyond Our Parks

• The popularity of our brands is evidenced by more than 32 million unique visitors to our websites in 2012.
• Our popular TV series Sea Rescue™ that airs on ABC Saturday mornings attracted more than 27 million viewers in its first season. The show has been rated number one in its timeslot for a number of major U.S. markets since its debut in 2012.
• We support conservation initiatives on every continent.
• Our growing lines of licensed products include toys, books, apparel and technology accessories, among many other product types.
• Our YouTube channels have attracted approximately 16 million views since their introductions in 2006. Our Facebook pages have more than 2 million likes. 

Our increasing revenue and growing profit margins, combined with our disciplined approach to capital expenditures and working capital management, enable us to generate strong and recurring cash flow.

For more information on SeaWorld Parks & Entertainment, visit us at seaworldentertainment.com.

Investor Services
Contact
Phone: 855-797-8625
Email: investors@seaworld.com


SEC Filings: http://seaworldinvestors.com/sec-filings/default.aspx