National Medical Association (NMA) and Penton Custom Media Launch Healthy Living Custom Publication
Thursday May 25, 10:00 am ET
CLEVELAND--(BUSINESS WIRE)--May 25, 2006--Penton (OTCBB:PTON - News) Custom Media announced today the publication of the inaugural issue of "NMA HealthyLiving," the official health publication of the National Medical Association (NMA), a national organization representing African-American physicians and the patients they serve.
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"Today, doctors know more about preventing and treating human illnesses than at any time in history. But this information becomes more useful when placed in the hands of the people who need it: our patients," said Sandra L. Gadson, M.D., NMA President. "'HealthyLiving' expands the NMA's tradition of empowering patients, advocating for doctors and fighting for equality in healthcare, one of the biggest challenges facing America's health system."
The tabloid-sized quarterly publication addresses a variety of topics ranging from treating and preventing heart disease, cancer, diabetes and high blood pressure to managing pain, monitoring health and beating the common cold. Each issue contains an article on children's safety and health issues, the skinny on health-related news, and a health quiz in addition to a section dedicated to doctors complete with NMA news and happenings. The publication is designed to bridge the gap between patients and their doctors.
"With Penton Custom Media's assistance, we truly believe we have developed a valuable information tool for not only NMA members, but also for the patients they serve," said Reese Stone, NMA Director, External Affairs. "NMA's long tradition of serving physicians and patients coupled with Penton Custom Media's expertise in producing high-quality custom publications is truly a winning combination."
NMA partnered with Penton Custom Media to turnkey the publication - from editorial management and graphic design to advertising sales and production. The partnership began when together NMA and Penton Custom Media conducted a thorough analysis to develop a magazine strategy - complete with target audience and circulation strategies. That's when both parties recognized the importance of creating a publication to reach a dual audience - doctors and their patients. With an initial circulation of 470,000 through NMA member doctor offices and clinics, both Penton and NMA have aspirations to expand the reach within the next few years.
"We are pleased to be a part of this very important initiative that will undoubtedly affect the health and lives of thousands of people," said Joe Pulizzi, Group Director, Penton Custom Media. "For more than 110 years, the National Medical Association has been a highly respected organization and has a strong commitment to providing extremely useful information to doctors and their patients. This publication does just that in an easy-to-read-and-understand format."
About the National Medical Association
The National Medical Association (NMA) is the largest and oldest national organization representing African American physicians and their patients in the United States. The NMA is a 501(c) (3) national professional and scientific organization representing the interests of more than 25,000 African American physicians and the patients they serve. NMA is committed to improving the quality of health among minorities and disadvantaged people through its membership, professional development, community health education, advocacy, research and partnerships with federal and private agencies. Throughout its history the National Medical Association has focused primarily on health issues related to African Americans and medically underserved populations; however, its principles, goals, initiatives and philosophy encompass all ethnic groups.
About Penton Custom Media
Penton Custom Media (www.pentoncustommedia.com), a leader in B2B custom publishing and marketing solutions, provides a full-range of services to help corporations and associations build profitable customer/member relationships. With access to a vast array of internal and external resources for research, editorial, design, production, advertising sales and in-depth business information experience, Penton Custom Media offers turnkey marketing strategies and solutions that create results for their clients.
As a service to the industry, Penton Custom Media produces the award-winning publication and Web site, B2B Marketing Trends (www.b2bmarketingtrends.com). B2B Marketing Trends educates B2B marketing professionals on business-to-business trends via how-to articles, in-depth marketing white papers, and relationship-building marketing solutions.
Penton Custom Media also offers a comprehensive, integrated range of services specifically for professional and trade associations, non-profit organizations and foundations. Serving the association market for decades, Penton Custom Media understands the unique requirements of these organizations. Consequently, Penton Custom Media operates the Association Resource Center (www.associationpublisher.com), which serves as a clearinghouse for marketing information tailored to association marketing and management professionals.
About Penton Media
Penton (www.penton.com) is a diversified business-to-business media company that provides high-quality content and integrated marketing solutions in 12 industries. Founded in 1892, Penton produces market-focused magazines, trade shows, conferences and online media, and provides a broad range of custom media and direct marketing solutions.
Contact:
Penton Custom Media
Joe Pulizzi, 216-931-9566
jpulizzi@penton.com
or
For "NMA HealthyLiving" advertising inquiries, contact
Penton Custom Media
Thomas J. Corcoran Sr., 440-338-1961
thomascorcoransr@penton.com
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