PTON is Peloton as of Sept 2019, the exercise machine company
"Peloton sells stationary exercise bikes and treadmills that cost between $2,245 and $4,295. The company offers 39-month, zero percent financing to ease the pain of making a purchase. The company also recently introduced a 30-day free trial to boost sales. In addition to the exercise equipment, the company generates recurring revenue from its 1.6 million members with a monthly $39 subscription to a content library of training videos produced by Peloton itself."
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