Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.
PHLI on NYT:
http://www.nytimes.com/2007/06/29/business/media/29adco.html?_r=2&ref=business&oref=slogin&a....
Cadbury Bets on Protein to Promote Its New Sports Drink
By STUART ELLIOTT
Published: June 29, 2007
THE competitive — and lucrative — category of sports drinks is getting more crowded as the third-biggest beverage marketer behind Coke and Pepsi introduces a brand to battle Gatorade and Powerade for the hearts and mouths of thirsty athletes and the legions of would-be jocks.
Skip to next paragraph
Ads for Accelerade, a liquid form of a substance long sold in powder form, portray it as an enhancer of endurance.
Multimedia
Accelerade CommercialVideo
Accelerade Commercial
Related
Addenda: People (June 29, 2007)
The Americas Beverages division of Cadbury Schweppes is bringing out Accelerade, a liquid version of a product that has been sold for years in powdered form. A campaign that began this week includes new-media elements like a Web site (accelerade.com), podcasts, search-engine marketing and a chat room.
Type “sports drinks” into the search box at google.com and the top of the results page displays a sponsored link — i.e., an ad — for Accelerade, proclaiming the brand the “Next generation of sports drinks.”
For that matter, type “Gatorade.” In that case, the top sponsored link on the right-hand side of the page is for Accelerade.
•
The campaign, carrying the assertive theme “Sweat smarter,” seeks to distinguish Accelerade from its rivals by promoting its protein content, which Gatorade and Powerade do not have. The ads declare, “Don’t fade,” an admonition meant to play up the results of tests that the company says show that Accelerade helps endurance.
The ads are being created by the San Francisco office of Y & R Advertising, part of the Young & Rubicam Brands division of the WPP Group. Y & R San Francisco also creates campaigns for soft drinks the division sells, like Dr Pepper and 7Up.
The campaign has a budget estimated at $50 million to $100 million, making this what the beverages division calls its largest introduction to date.
The hefty budget reflects that perspiring Americans gulp almost a billion cases of sports drinks a year, according to the trade publication Beverage Digest. Although that is only a tenth of the annual case sales of carbonated soft drinks, Beverage Digest estimates, sales of sports drinks grew 12.7 percent last year from 2005 — while soda sales declined 0.6 percent.
“It’s an important category for a North American beverage company to be in,” said John D. Sicher Jr., editor and publisher at Beverage Digest. He said he was surprised that Cadbury Schweppes “had not taken a shot at this category, which is so big and growing so strongly.”
That said, Mr. Sicher cautioned that executives at Cadbury Schweppes “have their work cut out for them” because of the domination of Gatorade, which PepsiCo has owned since 2001.
“Competing with Gatorade is not child’s play,” Mr. Sicher said. “It’s a powerful, well-marketed brand.”
Gatorade has about 81 percent of the sports drink market, a hegemony seen in few consumer-product categories. Powerade, sold by the Coca-Cola Company, has around 18 percent. The rest goes to brands like All Sport, which PepsiCo marketed before it acquired Gatorade.
Does Gatorade’s control of the category daunt Cadbury Schweppes or Y & R San Francisco? Executives at both, not surprisingly, say they are psyched for the race.
The size of the introductory ad budget “is indicative of the confidence” the company has, said Jason Ash, vice president and general manager for Accelerade at Cadbury Schweppes Americas Beverages in Plano, Tex.
The brand’s selling point as the “first protein-enhanced sports drink moves the game on significantly,” Mr. Ash said.
“Athletes are always looking for an edge,” he said, “and also people mowing the lawn.”
Scott Larson, executive vice president and executive creative director at Y & R San Francisco, said it was “a lot of fun” trying to “differentiate Accelerade from the big guys.”
The target audience is “people who are concerned about being competitive, who are into their exercise,” Mr. Larson said, “which is the key to controlling how they feel about themselves.”
“If we’re David versus Goliath,” he added, “we stand for being the real deal.”
The Accelerade ads seek to reinforce the message about endurance by showing a group of athletes engaged in sports like running, biking and swimming. One thrives while the rest fade into nothingness.
(Those with long memories may recall the old Colgate toothpaste commercials that urged, “Don’t let romance fade, fade, fade away.”)
Executives at PepsiCo and Coca-Cola are determined to not fade away before the Accelerade onslaught.
“We take all competition seriously,” said Matt Knott, who recently became vice president for marketing at Gatorade in Chicago, part of the Quaker Tropicana Gatorade unit of PepsiCo, “but we’re confident that Gatorade is the best sports drink.”
As for the Accelerade claim of superior performance related to protein, “We’ve tested protein and dozens of other ingredients that have not met our standards,” Mr. Knott said.
Gatorade is not resting on its lead, he added, but is extending its line. New varieties include Gatorade A.M., with what Mr. Knott called “morning-friendly flavors” like Tropical Mango, and Gatorade Rain, with a taste intended to be lighter than regular Gatorade.
The Gatorade agency is Element 79 Partners in Chicago, part of the Omnicom Group. Mr. Knott became the marketing vice president for Gatorade last week after the chief marketing officer, Cindy Alston, resigned after working on the brand since 1989.
At Coca-Cola in Atlanta, a spokesman, Ray Crockett, said, “We believe our formulation” for Powerade “is great for people when they’re exercising.” The Powerade agency is Wieden & Kennedy in Portland, Ore.
•
Coca-Cola announced last week that it would shift the management duties for Powerade to Glacéau, the maker of drinks like Vitaminwater; Coca-Cola agreed to acquire Glacéau this month for $4.1 billion. Vitaminwater products have been distributed by Cadbury Schweppes Beverages America, a relationship that is expected to end as Glacéau becomes part of Coca-Cola.
Mr. Ash at Cadbury Schweppes said the development of Accelerate had been in the works for some time and was unrelated to any change in Vitaminwater’s distribution. An announcement by Cadbury Schweppes in London on June 19 that it was likely to sell the Americas Beverages division “doesn’t have a tangible effect on the course of the launch” of Accelerade, he added.
Link to FOX News and ESPN clip
http://media.vmsnews.com/MR.pl?id=062107-629649-Q001081475
Cadbury Schweppes tries to muscle into sports-drink lineup
06/19/2007
By DAVID KOENIG / Associated Press
Gatorade and Powerade account for 99 percent of the market for so-called sports drinks, concoctions touted as replacing key elements that the body sweats out during hard exercise, but candy and beverage giant Cadbury Schweppes PLC thinks there is room for another player on the field. Cadbury is launching a new drink with a twist — it contains protein, which company officials claim increases athletes' endurance by nearly one-third over the other brands.
"It's the biggest stride in sports drinks in over 30 years," declared Jason Ash, the executive managing the brand, called Accelerade, for Cadbury's U.S. beverages unit.
Cadbury is planning a $50 million marketing campaign, according to industry officials, but experts say it won't be easy to break into the sports-drink lineup. Gatorade, made by PepsiCo Inc., accounts for 81 percent of U.S. sales, and Powerade, from The Coca-Cola Co., has 18 percent, according to Beverage Digest. Despite the competition, the appeal of the market is easy to see. Sales of sports drinks rose 13 percent last year while soda sales fell nearly 1 percent, according to the trade publication. (Bottled water did better than both, gaining more than 16 percent.)
"Quite a few companies have tried to break into the sports-drink category over the years, but it's not simple," said John Sicher, the publication's editor and publisher.
Others have failed because they lacked good distribution and financial staying power or just didn't seem that different from Gatorade and Powerade. But Sicher said if anyone can succeed, it might be Cadbury. "They're big, financially strong and they know how to market," he said. "And this product is a little different, with the protein component."
Cadbury didn't invent Accelerade. The product has been around for several years in powder form that was sold in nutrition stores and bike shops. Cadbury bought the brand and patents last year from Pacific Health Laboratories in New Jersey.
A 20-ounce bottle will carry a suggested price tag of $2.29. Cadbury is targeting retailers such as 7-Eleven, Target Corp., Kroger Co., Safeway Inc. and GNC vitamin stores.
The label boasts of a 4-to-1 ratio of carbohydrates to protein, whereas Gatorade and Powerade contain carbohydrates and electrolytes such as sodium and potassium to replace lost fluid.
Gatorade and Powerade have also extended their lines with vitamins and other ingredients, showing they can respond to changes in the market, said Keith Patriquin, an analyst at Loomis Sayles & Co.
"You have two very well-entrenched brands, both of which are holding their own in market share," he said.
Cadbury executives promise a big campaign of broadcast, print and online advertising to introduce Accelerade to consumers. The push will include streaming video of an attempt by Dean Karnazes to break the Guinness World Records mark for the longest treadmill run in 24 hours.
Gatorade recently found a more recognizable star for a global ad campaign: tennis player Maria Sharapova.
Here's the CSG news. Doesn't look like PHLI will be doing joint-PRs with CSG; but the publicity will help PHLI's royalties and powder and gel sales none the less:
http://biz.yahoo.com/prnews/070620/nyw022.html?.v=101
Benefits of Carbohydrate/Protein Formula Dominate Sports Drink Research at American College of Sports Medicine Annual Meeting
Tuesday June 12, 9:00 am ET
MATAWAN, N.J.--(BUSINESS WIRE)--PacificHealth Laboratories (OTCBB: PHLI - News), a nutrition technology company, today reported that five new studies demonstrating benefits of carbohydrate-protein sports drinks and energy gels were presented at the 54th Annual Meeting of the American College of Sports Medicine (ACSM) held in New Orleans, Louisiana, from May 31 through June 3, 2007. The ACSM is the largest sports medicine and exercise science organization in the world with more than 20,000 members. PHLI has been a leader in the development of sports drinks and gels containing carbohydrate and protein in a patented 4:1 ratio.
The studies presented by investigators at multiple institutions showed:
1. In high intensity cycling, a carbohydrate-protein sports drink significantly improved performance during bouts;
2. In collegiate swimmers, a carbohydrate-protein energy gel (Accel Gel) improved performance and decreased muscle damage when compared to water;
3. In an exercise bout consisting of running, cycling and running, a carbohydrate-protein sports drink significantly decreased post exercise muscle soreness and improved muscle function. This study also showed that a higher carbohydrate-protein ratio (5:1) than that found in Accelerade (4:1) did not improve these parameters;
4. During a prolonged cycling bout, a carbohydrate-protein sports drink, when compared to a carbohydrate-only sports drink consumed during a 4 hour rest period following an initial workout, improved performance by 40%;
5. In a study involving triathletes during a simulated duathlon (run, bike ride), a carbohydrate-protein sports drink decreased muscle fatigue when compared to a carbohydrate-only sports drink.
Dr. Robert Portman, CEO of PacificHealth Laboratories, said, "These new studies add to the growing body of scientific evidence demonstrating the importance of adding protein to a carbohydrate sports drink, specifically in a 4:1 ratio. Both serious athletes and weekend warriors shortchange their muscles and their performance by not taking advantage of the proven benefits of consuming a protein-containing sports drink or gel both during and after exercise. These benefits include greater endurance, superior hydration, increased exercise intensity, reduced muscle damage, and faster recovery. Moreover, benefits have been shown in a wide variety of sports, including running, cycling, swimming, soccer, hockey, and even skiing."
Dr. Portman concluded, "While future research is needed to clarify the mechanisms of these benefits, we know enough today to conclude that athletes in all sports will perform and recover better by switching from conventional carbohydrate-only sports drinks and energy gels to carbohydrate-protein products such as Accelerade and Accel Gel."
About PacificHealth Laboratories, Inc.:
PacificHealth Laboratories, Inc. (PHLI.OB), a leading nutrition technology company, has been a pioneer in discovering, developing and commercializing patented, protein-based nutritional products that stimulate specific peptides involved in appetite regulation and that activate biochemical pathways involved in muscle performance and growth. PHLI's principle areas of focus include weight loss, management of Type 2 diabetes and sports performance. To learn more, visit www.pacifichealthlabs.com.
This news release and oral statements made from time to time by Company representatives concerning the same subject matter may contain so-called "forward-looking statements". These statements can be identified by introductory words such as "expects", "plans", "will", "estimates", "forecasts", "projects" or words of similar meaning and by the fact they do not relate strictly to historical or current facts. Forward-looking statements frequently are used in discussing new products and their potential. Many factors may cause actual results to differ from forward-looking statements, including inaccurate assumptions and a broad variety of risks and uncertainties, some of which are known, such general economic conditions, consumer product acceptance and competitive products, and others of which are not. No forward-looking statements are a guarantee of future results or events, and one should avoid placing undue reliance on such statements.
I saw the banner ad but didn't click on it.
This will be interesting as time goes by.
http://www.accelerade.com/endurance-run/
Geezus, Accelerade is everywhere LOL!! It is on I-hub now:) Whoa, an invasion!
Zen- nice catch with the Accelerade launch in Times Square, playing on the big overhead (wonder how much that costs?!). And I like the slogan "don't fade, Accelerade" too. Now, if we can get some good commercials on TV in prime viewing time:) Although this Yahoo ad launch brings a lot of eyes to the powder and gel forms, while TV ads would probably be more straight Accel RTD. Good to see things starting to physically manifest themselves... Just have to wait a couple Qs for brand awareness to kick in. I would think the powder and Gel branding power alone would be enough and to support the current market cap of the company (let alone all other products). Hope Satiatrim can get more into mainstream sales channels and gain some traction...
I went to PHLI annual meeting with a few friends. It was very encouraging. The ad campaign is starting later this month and there will be a lot of media coverage. I told PHLI management about our concerns that the accelarate price is high, they took notice on that. At any rate, this should help their powder and gel a lot. Satiatrim is going to be officially launched at about the same time. Very exciting month!
I bought back my PHLI position today after the meeting.
PHLI: Accelerade is on the shelf at my local 7-11 now. They only had the Fruit Punch flavor in stock as of today. It tastes GREAT! Yes, it not just tolerable (as I think of Gatorade), it's not pretty good (like I think of Powerade); but it's actually GREAT.....the Fruit Punch flavor actually tastes a lot like Hawaiian Punch. It's a rich flavor, not the watery type of flavoring I've become accustomed to with the other sports drinks. There's no malodor like I've said I smelled from the powdered Accelerade and no whey protien precipitate on the bottom like I usually find when I mix the powdered Accelerade.
At $2.60 a bottle, it's pretty pricey for a 20 oz. sports drink; about $1 more than a 20 oz. Gatorade or Powerade. But the data differentiates it from the other sports drinks for the first time buyer....and will probably get serious athletes to give it a try at least once. After they try it once, I think they'll feel the difference it makes, particularly in the reduced muscle soreness the next day (like I have)....and I think that will keep them coming back.
But because PHLI only gets a royalty from RTD sales, we have to hope some cheap-skates get turned-on to it because of the RTD; but then look to use the powder to save a few bucks (which PHLI will continue selling directly).
But the powder has also been reformulated and flavored, so hopefully it has improved too?
Looks like there will be a buying opportunity for you near term unless you already bought. I think there may be some near-term disappointment with Accel RTD initial launch just in 7-11s. Plus Satiatrim sales are probably slow to get going. However, the possible placement of energy bar into market late this year or early next and the eventual building of what I now think will be a successful product (especially if cost can come down) in Satiatrim mean 2008 should be solid. I'm thinking that Q1 and Q2 this year will not be that great, BUT there was some upside in sales for Q4 2006 (although margins were disappointing to me). I think in a couple years this will be fine. I think the next couple months will be more lumpy and bumpy though with fits and spurts up and down. I don't see this making a new high anytime soon unless news drives it (like maybe a Satiatrim deal). IMO only.
Hi everybody,lurking around I was following Zen's posts.
Yesterday tried to buy some @ 1.89 unsuccesfully.Will try at monday.Phli looks like it will retest 52high this month.
Thanks for sharing your informations.
If possiblle I would very much apprecciate mail mentioned on other board.Thank you in advance cloo1!
My mail is herplacebytheriver@net.hr
Greetings from Europe ,
h.
PacificHealth Laboratories Updates Launch of ACCELERADE(R) Ready-to-Drink
Wednesday February 21, 9:59 am ET
MATAWAN, N.J.--(BUSINESS WIRE)--PacificHealth Laboratories, Inc. (OTCBB: PHLI - News), a nutrition technology company, said that at an Investors Conference held in London yesterday, Todd Stitzer, CEO of Cadbury Schweppes, officially announced the national multi-channel launch of ACCELERADE RTD. Product will be shipped in the second quarter. ACCELERADE is part of a major innovation drive by Cadbury Schweppes. Because of its proven benefits, Stitzer described ACCELERADE as the "holy grail" for serious exercisers. To hear the Feb 20 presentation, go to www.cadburyschweppes.com/EN/InvestorCentre/Presentations/.
ACCELERADE was part of an asset purchase agreement between PacificHealth Laboratories and Motts, LLP, a division of Cadbury Schweppes Americas Beverage ("CSAB"). Under the terms of the agreement PHLI received an upfront payment of $4 million, a royalty payment for a finite period of time and a royalty-free license to continue selling ACCELERADE and ENDUROX R4® in powder and gel forms.
Dr. Robert Portman, Chairman and CEO of PHLI said, "We have been working closely with CSAB for the past year in coordinating our efforts. We have completely revamped all of the ACCELERADE powder and ACCEL GEL® packaging so that it is consistent with the new RTD label. Additionally, we have instituted an aggressive program involving the placement of permanent point of purchase displays in leading sports specialty stores. I anticipate that the marketing and advertising efforts by Cadbury in supporting the ACCELERADE brand will have a significant benefit to powder and gel sales. We are implementing a number of programs to fully take advantage of this opportunity."
ACCELERADE, developed by PacificHealth Laboratories, is the first sports drink that contains a patented 4:1 ratio of carbohydrate to protein. Fifteen studies have now been conducted documenting the benefits of a 4:1 ratio in terms of improved endurance, enhanced rehydration, faster muscle recovery and less post-exercise muscle damage. For more information visit www.accelerade.com.
I wonder when we're gonna start seeing news regarding retail sales initiatives going forward... Hopefully the RTD campaign creates some nice coattails for the rest of PHLI's products to ride (gel, powder, energy bar, maybe even Satiatrim indirectly) as far as distribution and retail sales opportunities... GLA...
thanks for the updates
I've really just been flying blind on this one as a new grandson has been taking LOTS of the time usually spent on stocks etc.
Thanks for doing so much of the heavy lifting for me/us
ATB
Kaz
Accelerade is begining to get some BIG TIME exposure. Accelerade has been named the official sports drink sponsor for Elite Racing, who sponsors some widely attended marathons and running events. Accelerade is being promoted on the websites and will have several drink stations on the race courses.
Here's a few examples of the events:
P.F. Chang’s Rock ‘n’ Roll Arizona Marathon & 1/2 Marathon (1/14/07):
http://www.rnraz.com/home.html
-35,000 participated last year
Country Music Marathon (4/28/07):
http://www.cmmarathon.com/home.html
-20,000 participated last year
Rock 'n Roll Marathon, San Diego, CA (6/23/07):
http://www.rnrmarathon.com/home.html
-25,000 participated last year
I don't think Accelerade has ever sponsored this large of events before.....and I think it will be a significant sales driver this year. The best part is Cadbury-Schweppes is paying for the publicity; but the link on the races websites takes you to PHLI's website store.
Here's the blurb from the San Diego Rock 'n Roll marathon site:
Accelerade is the Official Sports Drink of the 2007 Rock ‘n’ Roll Marathon. Lemonade flavored Accelerade will be available at ten stations along the marathon course. Purchase and start training with Accelerade today! For 20% off your online purchase, enter online code RNR07 at www.accelerade.com.
Accelerade is the first sports drink that provides rapid hydration plus the added benefits of all natural protein to re-energize muscles during exercise and help muscles recover faster after exercise. For more information about Accelerade Sports Drink, visit www.accelerade.com.
Very interesting post on the Powering Muscles blog last week:
http://www.poweringmuscles.com/blog/index.php?p=278&more=1&c=1&tb=1&pb=1#more278
Post details: New Products
2006-11-20
10:28:06 New Products
Categories: News, Products, 243 words
Sorry you haven't heard from me in a while. I was at PacificHealth Labs headquarters in Matawan, NJ, for planning meetings most of last week and didn't have time to update the blog. I come away from those meetings very excited about 2007. We've had our struggles in the past, but we've overcome the worst of them and the future is looking bright.
[More:]
I will have lots of exciting news to announce here in coming weeks. Let me start by telling you about some of our new products. We have two new flavors of Accel Gel ready to debut by spring: Key Lime and Raspberry Cream. I got to try both and they are delicious. And, like the existing Accel Gel flavors, they are easier to swallow than the competing gels.
Our new energy bar is almost ready for production, too. We're starting with a chocolate flavor bar. I know I'm biased, but I swear it's one of the best-tasting bars I've ever tried. The consistency is more brownie-like than most bars--that is, more like a baked product, because it is in fact baked instead of extruded. It features the same 4:1 carb-protein ratio as our drinks and it's the only energy bar with a functional rationale for every ingredient. No fillers or useless calories!
Finally, all of our existing products are getting a packaging makeover to bring them in line with the look of the new, ready-to-drink Accelerade that's coming out in April.
Third quarter results were released today. Nothing too exciting, but nice to see they're breaking even now. Dr. Portman says royalties from bottled Accelerade should start coming in during 2007....and Satiatrim will be launched early in the new year too. I think this could shape-up to be a nice long-term growth story from here.
PacificHealth Laboratories, Inc. Announces 3rd Quarter Results
Wednesday November 1, 9:00 am ET
Third Quarter Revenues Increased 6% Year-Over-Year
Reports Significant Improved Operating Results
MATAWAN, N.J.--(BUSINESS WIRE)--PacificHealth Laboratories, Inc. (OTCBB: PHLI - News), an innovative nutrition technology company, today reported third quarter and nine month 2006 results. For the quarter ended September 30, 2006, revenues increased 6% to $1,774,130 compared to $1,669,444 in the same period in 2005. Net income applicable to common stockholders for the quarter was $54,184, or $0.00 per basic and fully diluted share, compared to a net loss applicable to common stockholders of ($159,959), or ($0.02) per basic and fully diluted share, for the same period in 2005.
Dr. Robert Portman, President and CEO of PacificHealth said, "In the third quarter, we saw an increase in revenues but, more importantly, we showed a net operating profit compared to a significant net operating loss for the same period in 2005. Our goal is to show an operating profit for the year. Starting in 2007, I anticipate strong growth from our sports nutrition product line resulting from the launch of ACCELERADE® Ready-To-Drink by Cadbury Schweppes Americas Beverages, new products that we will launch in the first quarter and significant new initiatives involving retail and web-based sales."
Dr. Portman continued, "We continue to make excellent progress on the launch of SATIATRIM®, our unique weight loss product that reduces appetite by stimulating the body's natural satiety peptides. SATIATRIM will be launched in three flavors: chocolate, vanilla and mixed berry and will have a suggested retail price of $39.95 for 27 servings. We recently completed an open trial that demonstrated significant weight loss over a two-week period and a reduction in feelings of hunger during the course of the day. The product will only be available through our new website which will be operational in December. In addition to providing extensive product information, the website will offer a number of innovative interactive tools, enabling consumers to build their own meal plan and help set their weight loss goals."
For the nine-month period ended September 30, 2006, revenues increased 8% to $5,096,732 compared to revenues of $4,709,487 for the same period in 2005. Net income applicable to common stockholders was $2,641,878, or $0.20 per fully diluted share, for the nine-months ended September 30, 2006 compared to a net loss applicable to common stockholders of ($1,296,988), or ($0.13) per basic and fully diluted share, for the same period in 2005. Net income in the first nine months of 2006 included approximately $2,622,000 from a gain on the sale of patents and technology, net of tax effects, to Mott's LLP, a division of Cadbury Schweppes.
Got another toe in-500@1.34 EOM
Hey Kaz, you mean your bid for $1.22 was in on Thursday when they dropped it down to $1.06? Man the MM's are crooks.
But I still think the best is ahead for this stock. Their products are very well researched and proven effective, which is a lot more than could be said for Trimspa...or lots of other diet stuff. They just need to execute a successful marketing plan for Satiatrim.
Hello all
Been following this since Zen mentioned it to me last summer...wish I had bought it then.
Anyway, stuck a toe in with 500 at 1.36 today. My 2000 1.22 was just sitting there all week.
Not much of a contributor but wanted to make my lurking presence known.
GLTA
Kaz
Ricky I feel pretty certain Accelerade will become a household name when Cadbury Schweppes (CSG) launches the bottled version of Accelerade. Granted PHLI will only be receiving an unspecified royalty on Accelerade bottle sales, but they'll also be selling the powder and sports gel of the same name. While the powder and sports gel aren't nearly the same magnitude as the bottle sales.....PHLI should be able to capture a respectable percentage of market share in those markets with the name recognition Cadbury will build.
Then they've got Satiatrim coming this fall.....and I think this product has a lot of promise to. At $1.40, with a market cap under $20M, I think buyers get a lot for our money. I feel pretty optimistic that this company will be growing it's sales by multiples over the next couple of years.
I believe this stock is primed to take off in the near future. As soon as word gets out about the Accelerade's research results, we will have a real player in the sports drink market.
Followers
|
8
|
Posters
|
|
Posts (Today)
|
0
|
Posts (Total)
|
124
|
Created
|
10/14/06
|
Type
|
Free
|
Moderators |
PHLI is a sports nutrition company that creates and markets nutrition products for exercisers and athletes seeking to improve their health and performance. Products include ENDUROX EXCEL, a dietary supplement, ENDUROX R4, a recovery drink, ACCELERADE, a sports drink, ACCEL GEL, an energy gel - - and the recently launched ForzeGPS, the first scientifically formulated appetite control tools created specifically for athletes. ForzeGPS products consist of bars in two flavors, chocolate peanut butter and cranberry nut; and RTDs in vanilla and chocolate. The RTDs are 50 calories for the chocolate with one carb, and 45 calories for the vanilla with no carbs. The bars are 160 calories, and like the RTDs contain a patented blend of healthy fats, protein and calcium that stimulate the bodiy's production of the peptide CCK.(Cholecystokinin) which triggers a sense of not being hungry without feeling full. There is a wealth of excellent scientific information at forzegps.com.
PHLI currently sells its products online and through over 8,000 specialty sports and bike stores, though not all products are sold at all the stores.
CEO Jason Ash was the general manager of Cadbury's sports, energy and water business before becoming CEO of PHLI. A former pro rugby player and current triathlete, the 34 year old CEO was recently profiled as the "Iron Man of Marketing" in the May 2, 2009 editions of Adweek and Brandweek.
O/S under 15M, fully diluted under 16M
Insiders own about 38%.
Average daily trading volume last three months under 20K
What to watch for: PHLI is a sponsor for the next two years of the Rock n Roll marathons. The first was held in San Diego on May 31, 2009, and over 50,000 consumers sampled the ForzeGPS bars. The next event is a half and full marathon in Seattle on June 29. There is a complete list of this year's races below. The ForzeGPS bars will be given out to the 25,000 runners who have regisered for the Seattle marathon, and the entire line of ForzeGPS and PHLI products will be available for sample and sale at the pre-race health and fitness expo which are held for two days prior to the race and on the day of the marathn. http://finance.yahoo.com/news/FORZE-GPS-Named-Official-Bar-bw-15198631.html?.v=1
Company Positives: The ForzeGPS RTDs are a no-brainer from a calorie and carb content point of view, work very effectively to control appetite, taste good, and are beautifully packaged. The ForzeGPS bars are truly delicious, have an energy boost effect, and also control appetite but are not as quick acting as the RTDs. Another positive is the Company's existing sales to over 8,000 sports specialty stores and bike shops, of which about 10% have racks specifically for some of PHLI's products. There is also an attractive website for online sales. Most important, the Company now has an aggressive sales oriented CEO who has a record of success, and who has assembled a talented team of Atkins alumni..
Company Negatives: If the sponsorship of the Rock n Roll races works, and there is no better way to market new food and drink products than to get people to try them, then PHLI has enormous upside. If it doesn't, with only $800K to start Q2 and a burn rate of about $100K per month, unless Forze sales kick in, the Company will have to do a raise. Another negative is that the Board needs strengthening. Biggest negative, and one common to many bb companies, is that if anything happens to the CEO that would be very bearish.
Stock Positives: low O/S; market cap around $5M; $7M in annual sales pre-ForzeGPS; $15M tax loss carry forward.
Stock Negatives: low trading volume, negative EPS
May 31 , 2009 • San Diego, CA
Home of the fastest marathon West of Chicago (2:08:33). Twenty-six stages host live music on the course while cheerleaders encourage runners to the finish, and the Running Elvi shake things up with their World-Record attempt. Join in the fun!
June 27, 2009 • Seattle, WA
A Running Nirvana...ideal running temperatures, beautiful scenery and an eclectic music scene are the perfect mix for the inaugural Rock 'n' Roll Seattle Marathon & 1/2 Marathon! Register today and treat yourself to a Pacific Northwest adventure.
August 2, 2009 • Chicago, IL
New Tour Date added to the Rock 'n' Roll Marathon Series! The rockin' mix of running and music re-energizes the legendary Chicago Distance Classic. You'll Get: A flat, fast course, live music while you run, an ultimate tour of Chicago and a rockin' good time!
September 6, 2009 • Virginia Beach, VA
With 20 live bands, 16 cheer squads, and thousands of spectators along the course, you'll see why Virginia Beach is the place to be Labor Day weekend. This race sells out every year. Register early!
September 20, 2009 • Philadelphia, PA
A True American Classic -- Since 1978. The ING Philadelphia Distance Run is the gold standard of half marathon. Enjoy a course that covers the historic and picturesque sections of Philly. Make it a family affair with the Philadelphia Children's Run for kids ages 3-12.
October 4, 2009 • San Jose, CA
The most convenient race you'll ever run! With the start, finish, expo and concert within 3 blocks of all major downtown hotels, and just 45 minutes from downtown San Francisco, the fun abounds!
October 18, 2009 • Downtown Denver, Colorado The Mile High Experience. Join us for the Denver Marathon - a premier marathon, half marathon and four-person ING Marathon Relay. This world-class event is Colorado's largest marathon and features a spectacular (and flat!) route highlighting all of Denver with incredible views of the mountains and the biggest post-race party in the Rockies!
November 15 , 2009 • San Antonio, TX
Heart, Soul, and Rock 'n' Roll! - Featuring ideal running temperatures, beautiful scenery, and non-stop entertainment, San Antonio proves to be the perfect destination for a late-fall running excursion. Combine your athletic conquests with a weekend getaway in Texas' #1 vacation destination.
December 6, 2009 • Las Vegas, NV
The REAL deal you've been waiting for - The ultimate Vegas running experience...without the risk. Featuring a high-energy, rockin' run, with action-packed courses, live entertainment every mile and flat, fast routes to help you beat the odds and run a P.R. Register to ROCK Vegas today!
The information in this iBox and all posts by the moderator should not be relied upon as complete, accurate or current. Do your own dd, and review the filings at the SEC. The moderator owns PHLI stock, and may buy or sell at any time, regardless of any information provided or opinions expressed.
Volume | |
Day Range: | |
Bid Price | |
Ask Price | |
Last Trade Time: |