Pacifichealth Laboratories Inc. (PHLI)

[zenvesting]

Accelerade is begining to get some BIG TIME exposure. Accelerade has been named the official sports drink sponsor for Elite Racing, who sponsors some widely attended marathons and running events. Accelerade is being promoted on the websites and will have several drink stations on the race courses.

Here's a few examples of the events:

P.F. Chang’s Rock ‘n’ Roll Arizona Marathon & 1/2 Marathon (1/14/07):
http://www.rnraz.com/home.html
-35,000 participated last year

Country Music Marathon (4/28/07):
http://www.cmmarathon.com/home.html
-20,000 participated last year

Rock 'n Roll Marathon, San Diego, CA (6/23/07):
http://www.rnrmarathon.com/home.html
-25,000 participated last year



I don't think Accelerade has ever sponsored this large of events before.....and I think it will be a significant sales driver this year. The best part is Cadbury-Schweppes is paying for the publicity; but the link on the races websites takes you to PHLI's website store.

Here's the blurb from the San Diego Rock 'n Roll marathon site:

Accelerade is the Official Sports Drink of the 2007 Rock ‘n’ Roll Marathon. Lemonade flavored Accelerade will be available at ten stations along the marathon course. Purchase and start training with Accelerade today! For 20% off your online purchase, enter online code RNR07 at www.accelerade.com.

Accelerade is the first sports drink that provides rapid hydration plus the added benefits of all natural protein to re-energize muscles during exercise and help muscles recover faster after exercise. For more information about Accelerade Sports Drink, visit www.accelerade.com.