Pacifichealth Laboratories Inc. (PHLI)

[zenvesting]

PHLI: Accelerade is on the shelf at my local 7-11 now. They only had the Fruit Punch flavor in stock as of today. It tastes GREAT! Yes, it not just tolerable (as I think of Gatorade), it's not pretty good (like I think of Powerade); but it's actually GREAT.....the Fruit Punch flavor actually tastes a lot like Hawaiian Punch. It's a rich flavor, not the watery type of flavoring I've become accustomed to with the other sports drinks. There's no malodor like I've said I smelled from the powdered Accelerade and no whey protien precipitate on the bottom like I usually find when I mix the powdered Accelerade.

At $2.60 a bottle, it's pretty pricey for a 20 oz. sports drink; about $1 more than a 20 oz. Gatorade or Powerade. But the data differentiates it from the other sports drinks for the first time buyer....and will probably get serious athletes to give it a try at least once. After they try it once, I think they'll feel the difference it makes, particularly in the reduced muscle soreness the next day (like I have)....and I think that will keep them coming back.

But because PHLI only gets a royalty from RTD sales, we have to hope some cheap-skates get turned-on to it because of the RTD; but then look to use the powder to save a few bucks (which PHLI will continue selling directly).

But the powder has also been reformulated and flavored, so hopefully it has improved too?