KLYG~~CEO Ross Bjella
About
Alithias is a healthcare technology that provides custom software, data analytics and patient advocacy support to self-insured employers, insurance companies, TPAs, brokers, health systems and benefit services providers to help employees make value based healthcare decisions, understand their clinical care path and get the most from their benefit plan design. Our solutions save our clients money by reducing the friction around making healthcare decisions and turning complex and confusing data into actionable information. Our technology is easy to use and can be quickly customized to accommodate client needs. Alithias saves our clients hundreds of thousands of dollars every day.
The Alithias team is made up of outstanding individuals with deep experience in human resources, insurance, patient advocacy, population health and big data analytics. Our clients are forward thinking employers, co-ops, TPAs, insurance companies and providers; all of whom are committed to finding real healthcare value.
In 2011 I helped Kelyniam receive FDA clearance for their first 510(k). In 2017, I helped restructure the company and now serve as Chairman and CEO. Kelyniam specializes in 3D printing technology and related software development to create innovative medical devices.
I am an angel investor focused on healthcare related software and early stage medical devices, especially those requiring leadership or strategic help. I typically take an active role in my investments, and have a proven history of taking declining or struggling companies and turning them into high growth businesses.
Specialties: Leadership, strategy, execution, branding and positioning, sales management, contract negotiations, business development, performance maximization and accelerating growth
…
see more
Featured
LMI Canada presents - The Productive Leadership Institute
YouTube
The su
Experience
Alithias, Inc.
Founder and CEO
Company NameAlithias, Inc.
Dates EmployedJan 2010 – Present
Employment Duration12 yrs
LocationMilwaukee, WI
Alithias - Employee Driven Healthcare. Alithias provides self-insured employers a program proven to reduce the healthcare costs. Our unique web based interface enables employers to understand their data and allows our Care Navigators to efficiently engage employees to support their healthcare decisions. The result is thousands of dollars in healthcare cost savings to both employers and their employees. We count TPAs, insurance companies, self-insured employers, business coalitions, school districts and consultants as our client partners giving us access to >80,000 lives. We can support most companies with employees across the U.S.
Kelyniam Global Inc.
Chairman and CEO
Company NameKelyniam Global Inc.
Dates EmployedDec 2017 – Present
Employment Duration4 yrs 1 mo
LocationCanton, CT
Kelyniam is medical device manufacturer specializing in 3D printing and CAD of medical devices, currently focused on the custom cranial implant market. In 2010-12 I helped Kelyniam through the 510K approval process, their ISO 13485 certification and setting up the sales organization. I re-engaged with the company in late 2017 to lead a turnaround effort and became Chairman and CEO in December. I am excited to again work with this team as we expand the product line and establish proper business controls to position the company for long term success.
…
see more
Pharmexsys
Principal
Company NamePharmexsys
Dates EmployedJan 2010 – Present
Employment Duration12 yrs
LocationGreater Milwaukee Area
Pharmexsys is a management consulting firm primarily focused on helping emerging pharmaceutical companies enter the U.S. market by select the right 3PL partner, State licensing support, packaging solution and supply chain strategy. Nearly all of my clients come from referrals and I will freely share my network of contacts and help prospective clients through immediate issues. Most initial engagements are at little or no cost - my goal is to have long term relationships. My clients also include 3PLs looking for strategic solutions, management support and leadership experience. Recent clients include Ionis Pharmaceuticals (specialty / orphan / 3PL), Apollo Pharmaceuticals (generic injectables / 3PL), Horizon Pharmaceuticals (branded / specialty / 3pL), Supernus (branded / 3PL), Relypsa (specialty / 3PL), Alkermes (3PL selection) Smith Medical Partners (strategy) and other 3PL service providers (strategy and management support).
…
see more
DDN Pharmaceutical Logistics
President
Company NameDDN Pharmaceutical Logistics
Dates EmployedApr 2004 – Jan 2010
Employment Duration5 yrs 10 mos
I was recruited by the President to lead the sales effort at this (then) $27M business process outsourcing company. The company had 22 clients and was adding 2 new clients per year but was not replacing lost clients fast enough.
• Restructured the sales organization and executed a new strategy that increased new client acquisition >1000% from 2 per year to >2 per month.
Promoted to President when the owner bought out other family members and took a corporate position overseeing other divisions. The company had two years of declining profits due to client losses and the brand was not differentiated in the market.
• Held all P&L responsibility for this 300 employee division that distributed >$7B of product annually from distribution centers in TN and CA.
• Increased service margins >20% and operating margins >50%; grew net profit >10X from <$500K to >$5M in 3 years
• Established a corporate presence in India that resulted in capturing >60% of the business from that country
• Led a rebranding campaign that repositioned the company from a warehousing and logistics support operation to a full-service business process outsourcer
• Executed a strategic planning process that resulted in launching new, profitable services
• Developed a management team that led DDN to become the fastest growing business in the segment while competing against UPS, Cardinal Health and Amerisource Bergen.
…
see more
Schwarz Pharma
Director, U.S. Sales, Marketing and Business Development
Company NameSchwarz Pharma
Dates EmployedFeb 1998 – Apr 2004
Employment Duration6 yrs 3 mos
Responsible for sales of all cardiovascular products for this $250 million subsidiary encompassing 22 Districts and 3 regions. Worked collaboratively with marketing, manufacturing, operations, finance, IT and HR to determine personnel needs, develop sales strategies and forecasts, create incentive programs, set and allocate sales objectives, identify market opportunities and resolve customer problems. Managed a 250 person national sales team through 5 direct reports. Developed and executed acquisition and partnership strategies for U.S. and international initiatives to build the product pipeline. Responsible for leading a Product
Management team in brand management and forecasting sales for 5 promoted brands and >100 SKUs with total sales >$70MM.
…
see more
Show 3 more experiences
Education
University of Southern California
University of Southern California
Degree NameMBAField Of StudyMarketing, Finance
Dates attended or expected graduation1993 – 1995
University of Minnesota
University of Minnesota
Degree NameBSField Of StudyBiology
Dates attended or expected graduation1981 – 1987
Activities and Societies: IRSEP scholarship winner, Rekjavik, Iceland 1985 - 1986
University of Southern California - Marshall School of Business
University of Southern California - Marshall School of Business
Degree NameMaster of Business Administration - MBAField Of StudyMarketing
Skills & endorsements
Strategy
See 178 endorsements for Strategy99+
person
Endorsed by Chris Efessiou and 6 others who are highly skilled at this
company
Endorsed by 11 of Ross’ colleagues at Schwarz Pharma
Cross-functional Team Leadership
See 127 endorsements for Cross-functional Team Leadership99+
person
Endorsed by Praveen Shah, who is highly skilled at this
company
Endorsed by 12 of Ross’ colleagues at Schwarz Pharma
Start-ups
See 118 endorsements for Start-ups99+
person
Endorsed by Alex Fair and 6 others who are highly skilled at this
company
Endorsed by 9 of Ross’ colleagues at Schwarz Pharma
Show more
Show all of Ross’ skills
Recommendations
Received (42)
Given (23)
NIGEL LEBLANC
NIGEL LEBLANC
Founder/CEO at Cyber Warrior Network
January 7, 2013, Ross worked with NIGEL in the same group
Ross is the definition of a mentor. I was fortunate to have him as my mentor during the Victory Spark Program (Only Veteran Business Accelerator). His guidance was instrumental in helping to develop our business model, some key strategic alliances and a rock solid revenue model that will help us achieve prof... See more
Dennis Breakstone
Dennis Breakstone
Senior Director, National Accounts Leader - DOD/VA, Public Health at Dynavax Technologies
October 8, 2012, Ross was senior to Dennis but didn’t manage directly
I write this letter of recommendation for Ross Bjella based on my business interaction with him. Ross did an excellent job building his sales and marketing teams including providing a strong understanding of team rather than individual. This allowed his team to remain focused on the company objectives of ... See more
Melinda Rodriguez- Tercius
Melinda Rodriguez- Tercius
RN at Aurora Health Care
June 17, 2012, Melinda reported directly to Ross
Ross is an exceptional mentor and leader who challenges his interns to take it to the next level. As Ross's intern his expertise in sales and business process has taught me a great deal. His passion for Alithias and the difference it will make is inspiring. I would recommend Ross in any capacity!
Theresa Rhoades Willerup
Theresa Rhoades Willerup
Manager, Account Management (Large, Major, ASO) at Blue Cross of Idaho
August 2, 2011, Theresa was a client of Ross’
Ross is extremely professional, dedicated, diligent, and a pleasure to work with. He has a keen sense for strategic planning, and is not afraid to recommend improvements or adjustments when he recognizes a need to do so. He is diligent and timely in his responses, always well prepared, and conducts himself... See more
Bob Weston
Bob Weston
Supply Chain Consultant
June 21, 2011, Bob was a client of Ross’
I have known Ross for almost ten years. Ross was President of DDN, and P&G Pharmaceuticals utlilized DDN capabilities when we (P&G Pharmaceuticals) selected the Memphis site as our Business Continuity Plan site. Ross possesses a broad knowledge base of the Pharmaceutical industry, and has the abilit... See more
Gregg Stanhope
Gregg Stanhope
Director, Professional Affairs
January 23, 2011, Ross was senior to Gregg but didn’t manage directly
Ross Bjella was a very astute Marketing Mgr who saw the big picture and then developed impactful strategies and tactics aligned to the overall corporate goal in order to achieve sales objectives. Ross was viewed at Allergan as a team player who would help anyone with their development in order to... See more
Anthony Barone
Anthony Barone
Director Of Business Development at EmployBridge
December 30, 2010, Ross was senior to Anthony but didn’t manage directly
During my tenure with Schwarz Pharma, Ross was the Director of US Sales. His knowledge and acume of our industry was unsurpassed, he has the skills to drive any business to the top. Truly one of the finest individuals I have had the pleasure to work with within the medical industry.
Cherie Godin
Cherie Godin
Regulatory Affairs
December 18, 2010, Cherie worked with Ross in different groups
Ross identified a market opportunity and successfully launched a new Medical Affairs business. His strong relationships with employees and customers enabled the company to quickly get established in the market. I enjoyed working in Ross' organization and would recommend him for any senior management position.
Bob DeBartolo
Bob DeBartolo
Healthcare & Life Sciences Strategist
November 20, 2010, Bob was senior to Ross but didn’t manage directly
I worked with Ross, at Allergan, back in the day. In addition to being a great guy, what I remember most about Ross is his intellectual curiosity. I believe that has taken him a long way. Conversations with Ross were always thoughtful. I remember when we were trying to figure out how to beat Timopt... See more
Sabine Harning
Sabine Harning
Director, Marketing Pipeline Products at Boehringer Ingelheim
November 13, 2010, Sabine reported directly to Ross
Ross was my first manager when I had moved to the U.S. Due to his international background he was very helpful making me feel comfortable in the US working environment. He is a structured thinker and is very goal oriented but is also making sure that people enjoy their work. I really enjoyed working with ... See more
Dave Riccio
Dave Riccio
Executive VP at MJH Life Sciences Inc.
November 13, 2010, Ross was senior to Dave but didn’t manage directly
Ross is a seasoned and experience marketing person able to provide keen insight and solutions to long term as well as day to day product marking challenges. He demonstrates solid leadership as well as compasion for the individuals he is respondsible for and he is one person you can trust to... See more
Terry Prime
Terry Prime
Executive Director, Biologics Global Marketing
November 8, 2010, Terry worked with Ross in different groups
I had the pleasure of working with Ross in the Marketing Department during his tenure at Schwarz Pharma, when he had several responsibilities in the commercial business. Ross was able to transition successfully through Marketing, Business Development and Sales leadership roles because of his drive and focus on achieving results. He applied strong skills in commercializing pharmaceutical products to each of his responsibilities and was able to adapt those skills to new roles as he progressed through the commercial organization. A decisive activator, Ross is excellent at identifying an opportunity, developing a plan to get results and implementing with excellence. It would be a pleasure to work with Ross again in the future. See less
https://www.linkedin.com/in/rossbjella/#
News 
Market Data 
Discover 
