Content Checked Holdings Inc. (CNCK) is the parent company of a family of mobile applications designed for individuals with specific dietary preferences and requirements. Since the official U.S. launch of its namesake app in early 2015, ContentChecked has continued to build its database of product information. Information is obtained from food manufacturers and internal proprietary research. The database now incorporates 70% of all conventional U.S. products, fully supporting the needs of ContentChecked customers.
Consumers register their food allergies or intolerances with ContentChecked, and simply scan the bar codes of whichever items they are considering purchasing. The app then provides users with information on what products fit their pre-set requirements. This connection between food producers and users is the basis of the CNCK business model – a highly engaged consumer, ready to buy, and in need of recommendations.
By initially focusing upon food allergies and intolerances, ContentChecked had access to a marketplace of more than 15 million people in the United States that suffer from food allergies in addition to a demographic with specific preferences or who develop digestive problems as a result of different foods. Though the overall market for food allergies and intolerances is valued at $13 billion in 2015, CNCK further expanded its market reach through the launch of MigraineChecked, SugarChecked and VeganChecked applications.
With these offerings, Content Checked's market reach now extends to the roughly 38 million people in the United States currently diagnosed with migraines; as well as to the largest health-related cost in the country: the 97 million people at risk of developing, or have already developed, Type 2 diabetes. CNCK growth is spearheaded by a talented team of professionals using their experience in entrepreneurial endeavors, sales, marketing and advisory services, nutrition, web design, social media and graphics and data management to help users better manage their food allergies, migraines and overall health.
- Targeting $13B Food Allergy & Intolerance Market
Growing Suite of Apps Based on Proprietary Technology
Dynamic Real-Time Database of Consumable Products
Available in iOS & Android Versions in U.S. & Norway
200+ Food Producers Signed to ContentChecked
Pending Contracts with Larger U.S. Food Producers
Overwhelming Support from Industry Organizations
Content Checked apps offer a unique mobile experience that analyzes more than 70% of all food products in the United States to check if they fit the specific dietary needs of the user. The process is based upon more than algorithms – it utilizes a dedicated team of nutritional experts that validate data against the most up-to-date research to ensure quality. This process is done 24/7 and is constantly undergoing review so that the app can provide as accurate information as possible with each use.
Here's How it Works
Grocery shopping can be time-consuming, especially for individuals and family members of persons with specific dietary restrictions. Content Checked's suite of mobile applications apps save precious time and avoid unnecessary stress while grocery shopping, enabling friends and family enjoy peace of mind while shopping and preparing foods for persons with dietary restrictions.
From migraines to food allergies, Content Checked apps can help the more than 28% of Americans with an allergy or intolerance to various ingredients, as well as the more than 38 million Americans suffering from migraines. With Content Checked's technology, persons with dietary restriction and allergies always have the power shop confidently for themselves and others.
Content Checked apps also utilize a comprehensive menu and recipe database to provide tips and ideas on how to prepare specific foods for those who need have restrictions. The apps allow users to set up profiles and lists of favorites for themselves, friends and family, making sharing favorites and ideas safe, fun, simple and easy.
The apps also allow food manufacturers to showcase their products in an effective and relevant way, providing them with a platform to communicate to those suffering with dietary restrictions on a variety of alternatives that are better suited to their needs. As such, both manufacturers and consumers benefit from targeted communication.
- Helps people with food allergies, intolerances and dietary restrictions to select safe and alternative products
- Equally important for relatives, friends, co-workers, parents and teachers
Allows a user to scan the UPC on food packaging that references a dynamic database detailing any allergens based on user parameters
- Excellent communication/marketing tool
- Improve efficiency and reduce market expenses significantly for the food industry
- Streams movies related to products, recipes and menus within the app
Suite of Apps & Market Relevance
Content Checked's suite of smart phone apps are designed for people with food allergies or intolerances and those who care for them. ContentChecked originally launched in Norway where a 20% market share was quickly captured, and the U.S. version is on track to match the same growth rate. The company has received overwhelming support from food allergy and intolerance organizations.
The ContentChecked app allows users to input their individual allergies into the app and then scan any bar code with their smartphone to determine if there is a food allergy in that particular item. MigraineChecked app addresses a person's migraine headache connections to certain foods; while the company's recently launched SugarChecked app highlights the sugar content of food and forms sugar takes in consumed food.
- First released in Norway with U.S. beta launch shortly thereafter in July 2014
- Norway launch quickly achieved
ContentChecked officially launched in February 2015
- On track to match same market growth seen in Norway
Company continues to build database of product information
Proprietary barcode and scanner
- Launched in August 2014
Addressable core market of 36 million users
Helps people suffering migraine to select safe and alternative products
- Equally important for relatives, friends, and related persons
Excellent tool to help migraine sufferers possibly reduce their migraine attacks
- Improve efficiency and risk while shopping
- Launched in the U.S. on June 23, 2015
Addressable core market of 97 million users
Will help consumers identify all sugars, including hidden sugars, in specific food items and offer alternative products without sugar
- Serves as a "nutritionist in their pocket" to help them determine good food from bad and educate the user on why certain foods are worse or better
- Launched in the U.S. on August 15, 2015
Addressable core market of 16 million users
$13B Food Allergy & Intolerance Market
- More than 75 % of the global population has some kind of food intolerance, creating a multi-billion dollar industry worldwide.
More than 15 million Americans suffer from food allergies.
In the U.S., food allergy is the leading cause of anaphylaxis (severe allergic reaction).
Food intolerance industry sales are expected to exceed $13B in 2015.
The U.S. accounts for more than 50% of the market for gluten-free packaged food.
U.S. children with food allergies grows 5.1% per year.
U.S. Market Performance
The app is monetized by charging food producers monthly advertising fees in exchange for recommending their alternative product for sale to the user.
Allergens selected will produce an "alternative" based on a scan of a product. The alternative product is one supported by a food manufacturer's advertising spend to market their alternative to the ContentChecked user.
The team of professionals at Content Checked are dedicated to making the world a better place, applying the vast benefits of how technology can improve our lives and those around us. Leveraging a rich history of diverse experience, specialties and vision, Content Checked's management team continually lays the foundation for progressive achievements and product applications. The team is backed by a nutrition staff that keeps the products relevant and cutting-edge.
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Kris Finstad | CEO
Kris Finstad founded Content Checked in 2013. Kris has been a professional investor since 2003 through various investment vessels. He is co-founder of CheckContent AS, Norway, Scandinavian branch of a food allergy application company. Kris attended a private boarding school (Lundsbergs in Sweden), and Millfield School in England. Kris also holds a Master's Degree in Business Administration. Kris has co-founded and funded several start-ups in technology, real estate and bio-tech, and has held several board positions.
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Olav Madland | CTO
Olav Madland was formerly the CEO of Seamless AS – Maritime IT where he successfully was responsible for establishing product strategies, developing contracts and data deliveries. Prior to that Olav was with SEB Cards (MasterCard/ EuroCard) where he was responsible for all commercial aspects, including P&L for 800,000 credit cards and 70,000 travel accounts. At NetCom, Olav was the product, market and sales director for the corporate market. At Telenor Mobil Olav was the IT manager where he developed IT strategy, project management, project execution and project evaluation. Telenor Mobil - head of "Kompass," consisting of 12 parallel work streams process and product improvements to Telenor's mobile business. Overall responsibility for the business development and business rules at Telenors mobile business Olav has a Master's Degree in IT and an MBA in technology, organizational theory and governance.
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David Wells | CFO
David Wells is the founder of StoryCorp Consulting, whose charter is to provide business and financial services to growing, small cap public companies. He has held several CFO positions and similar roles with public and privately held companies. He was president, CFO and director of Sionix Corporation. He has held positions with Voyant International Corp., Reach Messaging, Inc., Migo Software, Inc., BroadStream, Inc., Hollywood Stock Exchange and Cord Blood America, Inc. David has nearly 30 years of experience in finance and operations. David holds an MBA from Pepperdine University and is a member of their Senior Fellows. He has held roles with The Leukemia Foundation and was on the board of directors of Associated Services for International Adoption.
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Jim Herman | Vice President
Jim Herman has been an entrepreneur and international consultant for more than 30 years. He founded JSH Management, which provided sales, marketing and advisory services to consumer electronics companies: VSD Publications, which published U.S. entertainment industry magazines, and Positive Protection Services, which sold consumer electronics warranty contracts. Jim has provided consultant and advisory services internationally. His clients have included Toshiba Corporation/Japan, Hanny Magnetics/Hong Kong, Hutchinson Whampoa/Hong Kong, Mediacopy/USA, Sunkyung/Korea, Memorex/USA, Memorex Telex N.V., Infodisc/Taiwan, Shipworks Group/Australia, TEN Media/USA/ and Insulin Algorithms/USA.
Content Checked Holdings, Inc.
8730 Sunset Blvd, Ste 240
West Hollywood, CA 90069
Phone: (424) 2051777
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