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CNCK Teams with ATLETO Social Sports App for Cross-Promotional Marketing Campaign
Before the opening bell, Content Checked Holdings, Inc. (OTCQB: CNCK) announced a new strategic partnership with ATLETO, a social sports app that connects everyday athletes. Through this agreement, the two companies will engage in a cross-promotional marketing campaign designed to highlight their apps as platforms for helping users accomplish their health and fitness goals. Moving forward, Content Checked will leverage its social media presence to promote and endorse ATLETO while encouraging downloads and driving brand awareness. Similarly, ATLETO will support Content Checked with promotional posts across all of its social channels, effectively increasing the visibility of Content Checked’s innovative suite of mobile apps amongst everyday athletes.
“Partnering with ATLETO is a natural fit since its platform aligns with our philosophy of fostering a community of like-minded individuals who commit to bettering their lives,” Kris Finstad, co-founder and CEO of Content Checked, stated in this morning’s news release. “We want to educate our audience and introduce them to platforms developed to help users make healthier choices easily, and we happily promote everything ATLETO stands for.”
The ATLETO app is designed to help athletes connect with other users based on location, skill level and frequency in order to improve their athletic experiences. Available on Apple’s App Store, ATLETO is capable of matching users with new and existing friends who are interested in similar sports, including popular sports such as basketball, golf, soccer, tennis and volleyball, as well as fitness and workout activities like cycling, running and yoga. ATLETO is currently in the midst of a marketing campaign focused on developing a user base in Los Angeles, Miami and New York City. By partnering with the social sports app, Content Checked stands to benefit from these efforts.
“Content Checked’s technology has significantly improved the health of individuals and we aim to provide such a significant impact to our own community of athletes,” Peter Dalgas, co-founder and CMO of ATLETO, stated in this morning’s news release. “Our complementary visions create a symbiotic relationship and we’re eager to share with our community the benefits of Content Checked’s family of apps.”
In recent weeks, Content Checked has turned to strategic partnerships with like-minded organizations as a way to increase its brand recognition. In February, the company teamed with Kitchology, Inc., a mobile platform that provides tailored recipes to consumers with special dietary needs, and gained access to its database of recipes modified to meet the needs of consumers with dietary restrictions or allergies. Last month, Content Checked teamed with Leaner Creamer, the only all-natural powdered coffee creamer that promotes weight loss and appetite suppression, for a cross-promotional marketing campaign aimed at elevating both parties among health-conscious audiences.
For more information, visit www.contentchecked.com
