Content Checked Holdings Inc. (CNCK)

[MissionIR]

CNCK Reminds Us That You Are What You Eat

People often cite the popular phrase, “You are what you eat.” It reminds us of the great extent to which diet affects long-term health. Even if we want to eat more wholesome foods, obtaining accurate information at the right time is not always easy. And what about the millions who suffer from food allergies and intolerances? In the U.S., there are about 15 million people who suffer from food allergies. 1 in 13 children are affected and continue to be at risk. A study released in 2013 by the Centers for Disease Control and Prevention (CDC) reported that food allergies among children increased approximately 50 percent between 1997 and 2011. For those who suffer, making the right choices could be a matter of life and death. Now, Content Checked Holdings, Inc. (OTCQB: CNCK) hosts a family of mobile apps that help sufferers of a variety of food allergies, dietary restrictions, or intolerances navigate the minefields of the modern food industry.

At present, Content Checked’s suite of apps includes ContentChecked, MigraineChecked and SugarChecked. ContentChecked, which was its first, is a smartphone application designed for use by those who suffer from food allergies and intolerances. The app allows its users to scan a product’s bar code and determine if it is suitable for the individual. MigraineChecked is a more specialized app that combines research on migraine triggers and their links to food ingredients. An estimated 38 million Americans suffer from migraine and chronic headaches. SugarChecked is another specialized app that identifies added sugars, artificial sweeteners, natural low-calorie sweeteners and sugar alcohols; the user can choose any or all of these four options.

The company’s family of apps provides easy shopping tools for consumers to decipher often-misleading food labels, and receive recommendations for healthier alternative products, by simply scanning the barcodes of grocery store products. Other features include an expansive recipe database with directions and ideas on food preparation for avoiding allergic reactions. Content Checked also maintains a database of allergens and food ingredients that indicates any relationship between the two. Currently, that database has information on more than 200,000 products available in the United States and is updated 24/7 by a team of nutritionists.

In a recent interview (http://dtn.fm/ju0GV) with ceolive.tv, CEO Kris Finstad pointed out the value of that database, which includes information on over 70 percent of food products available on the domestic market. Content Checked, through licensing agreements, has begun making this information available to third parties through cross-promotional partnerships.

Together ContentChecked, MigraineChecked and SugarChecked have had over 2 million downloads, and 66 percent of the apps’ users utilize the tools at least five times per week.

For more information, visit www.contentchecked.com