Better Choice Company Inc (BTTR)

[Gentlemen Prefer Bonds]

Why pay for IR when the results are this pathetic? BTTR went from $9 when this was announced to $3.81. Six figures wasted. https://www.globenewswire.com/en/news-release/2021/02/17/2177528/0/en/Better-Choice-Company-Retains-Emerging-Markets-Consulting-LLC-EMC-and-Winning-Media-to-Provide-Investor-Public-Relations-Services.html

[The Night Stalker]

https://www.stockscores.com/chart.asp?TickerSymbol=%20bttr&TimeRange=365&Interval=w&Volume=1&ChartType=CandleStick&Stockscores=1&ChartWidth=1100&ChartHeight=480&LogScale=None&Band=None&avgType1=SMA&movAvg1=50&avgType2=SMA&movAvg2=100&Indicator1=AccDist&Indicator2=StochRSI&Indicator3=CMF&Indicator4=MACD&endDate=&CompareWith=&entryPrice=&stopLossPrice=&candles=redgreen

[namah sivaya]

Cool. Enjoy

[1flaguy]

Suspect? The price drops after the offering and they are taking advantage of the drop in price. Seems smart investment to me and I am happy to see as a shareholder.

[namah sivaya]

Insiders buy offering at huge discounts then the company does stock buyback? Seems suspect to me.

[1flaguy]

I totally agree look at the insider buys last week and they announced a buy back. I think this is a great buy at this levels.

[PennyStockTrader2]

Three years of trading BTTR off and on and I just realized I never post here. Made around $7K lifetime so far, not bad considering where i started with it. I believe in the company and that this is an excellent entry point if yu have funds, currently holding this years purchases at avg $3.94 - didnt think it would collapse as much as it did after they did the reverse split.

[namah sivaya]

which is almost exactly the amount of dilution shareholders incurred. the company is not worth less but there are 45% more shares after the offering.

[1flaguy]

They priced the offering at five dollars. Get it while you can at a discount. Is this worth 45% less than it was yesterday as a company, absolutely not.

[Renee]

BTTR moved to the NYSE AMEX from the OTC:

https://otce.finra.org/otce/dailyList?viewType=Deletions

[Renee]

BTTR one for 6 reverse split. **PPS closed at $1.23

https://otce.finra.org/otce/dailyList?viewType=Symbol%2FName%20Changes

[namah sivaya]

250% in 6 months... I’ll take it and move on. Better things to be in imo.. gl

[tradenride]

I predict delisting to the grey sheets for promotion without disclosure on FB

[namah sivaya]

I sold it when they announced a stock buyback and a couple other things that didn’t make sense imo. From under .50 to 1.50. It was a good trade. Moved on...

[tradenride]

They have an ad on FB, are they nuts?

[namah sivaya]

BTTR ceo talks of uplisting at the about the 7:00 minute mark. Obviously would be a HUGE positive event!

[namah sivaya]

BTTR brings in experience for VP of Marketing as sales ramping....

NEW YORK, Feb. 01, 2021 (GLOBE NEWSWIRE) -- Better Choice Company (OTCQX: BTTR) (“Better Choice”) (the “Company”), an animal health and wellness company, announced today the appointment of Ryan Wilson as the Company’s new Vice President of Marketing.

Ryan Wilson is a consumer products marketing leader with over 13 years of experience in the consumer-packaged goods industry, having previously worked for Merrick Pet Care, Abbott Nutrition, Nestle Purina and Kimberly-Clark. Mr. Wilson has a passion for leading consumer products brands that have a positive impact on consumers’ and pets’ lives. He has helped lead both revenue and profitability expansion across the Merrick, Zukes, Castor & Pollux, Whole Earth Farms and Tidy Cats pet brands.

Scott Lerner, CEO of The Better Choice Company, stated, “Ryan’s experience in working with some of the most successful brands in the Pet Industry will be invaluable to us in our continued efforts to market Better Choice Company’s brands into the healthy pet and wellness market place. Having helped the profitable expansion for several major brands, Ryan’s knowledge and forward thinking are just what we need as we head into our expansion cycle.”

Ryan’s successes include turning around a declining Zukes brand, driving over 44% growth within 2 years. Additionally, Mr. Wilson launched Merrick Fresh Kisses – the Pet Specialty Industry’s most successful treats innovation since 2014, resulting in a 2018 Pet Age Vanguard Series Award for Leaders in the Pet Industry. Ryan was also responsible for doubling the profitability of Castor & Pollux – the industry’s leading organic pet food brand – and leading a brand restage on the Whole Earth Farms brand.

Ryan Wilson received his undergraduate degree in Marketing and his MBA in Brand and Product Management at The University of Wisconsin – Madison.

Michael Young, Chairman of The Better Choice Company, commented, “We are excited to have another strong player join our team and start putting pucks in the net. Ryan will be relocating to Nashville with his family. We welcome him and his family to Nashville as we continue to build our ever growing presence in Nashville.”


https://www.globenewswire.com/news-release/2021/02/01/2167297/0/en/Better-Choice-Company-Announces-Ryan-Wilson-Vice-President-of-Marketing.html

[namah sivaya]

Better Choice Company Interview to Air on Bloomberg International on the RedChip Money Report
Better Choice Company, Inc.
January 29, 2021, 9:40 am
NEW YORK, Jan. 29, 2021 (GLOBE NEWSWIRE) -- Better Choice Company (BTTR) (“Better Choice”) (the “Company”), an animal health and wellness company, today announced an interview with Chairman Mike Young will air on The RedChip Money Report television program. The RedChip Money Report airs in 100 million homes on Sundays at 6 p.m. local time in every country in Europe on Bloomberg International.

To view the interview segment, please visit:

“The RedChip Money Report" delivers insightful commentary on small-cap investing, interviews with Wall Street analysts, financial book reviews, as well as featured interviews with executives of public companies.

https://finance.yahoo.com/news/better-choice-company-interview-air-154000990.html

[namah sivaya]

Better Choice Company Appoints Jenny Condon as Executive Vice President of Digital Sales

Innovative Digital Commerce Veteran Joins Dynamic Sales Team

NEW YORK, Jan. 25, 2021 (GLOBE NEWSWIRE) -- Better Choice Company (OTCQX: BTTR) (“Better Choice”) (the “Company”), an animal health and wellness company, announced today the appointment of Jenny Condon as the Company’s new Executive Vice President of Digital Sales.

Jenny Condon is a digital commerce leader who knows how to build successful and profitable businesses. Her leadership and strategic direction grew Merrick Pet Care online sales to $130 million in 2019, a 30% CAGR in 5 years. Her focus on the consumer, financials, and analytics sets her apart with retail partners. During her time at Merrick, Jenny helped the organization to grow sales not only online, but in store as well, with her focus on strategic innovation, marketing, pricing policies and relationship development.

Scott Lerner, CEO of The Better Choice Company stated, “Jenny will be key in building the direct-to-consumer platform TruDog.com as well as building the growth strategies and plans for Halo Pets through all online channels, retailers and direct. Her understanding of digital commerce is second to none, and I look forward to working with Jenny and our team as we continue our mission to drive Better Choice Company’s amazing products into health minded pet owners’ households everywhere.”

Jenny not only knows how to sell through marketplaces and platforms like Amazon, Walmart, Instacart and Chewy, she has successfully built her own direct-to-consumer business and was instrumental in the development of Lands’ End.com when the consumer was shifting to online vs. catalog call in.

Most recently Jenny was head of E-Commerce and Shopper Marketing for Mizkan America, over $1 billion in annual revenue, which includes brands like Ragu, Bertolli, Nakano, Holland House and others. A new role to the organization, Jenny successfully built the go-to-market structure and roadmap to tackle competitive market share and a profitable business through online grocery platforms, using a holistic digital to shelf strategy.

Jenny is trained in leadership with a coaching certification from Institute for Integrative Nutrition, and an MBA from the University of Wisconsin-Madison. She is passionate about all things digital and is constantly learning and growing.

Michael Young Chairman of better choice comments, “We are excited to be able to continue to attract talent such as Jenny to the Better Choice Team. We have and continue to build a world class team that will deliver value for all stake holders of better choice.”

https://www.globenewswire.com/news-release/2021/01/25/2163478/0/en/Better-Choice-Company-Appoints-Jenny-Condon-as-Executive-Vice-President-of-Digital-Sales.html

[namah sivaya]

BTTR expanding!....

Better Choice Company Announces Strategic Investment of $2.7 Million, Co-Lead by Insiders and Management

Proceeds to Enhance Expansion of Innovative Portfolio Including Vegan and CBD Lines

NEW YORK, Jan. 19, 2021 (GLOBE NEWSWIRE) -- Better Choice Company (OTCQX: BTTR) (“Better Choice”) (the “Company”), an animal health and wellness company, today announced the closing of a $2.7 million strategic investment, which will have 50% + participation from existing insiders and management. Use of proceeds will be used to expediate the expansion of innovative new portfolio offerings such as Vegan, CBD and Ultra-Premium product lines, all of which are expected to quickly intensify.

Scott Lerner Chief Executive Officer of Better Choice Company stated, “This latest round of funding further accelerates our timeline for growth in becoming the most innovative premium pet food company in the world. It is exciting to see our internal management team invest alongside strong equity partners as it shows a commitment to the future success of the Better Choice Company.”

Michael Young Chairman of Better Choice Company stated, “With the momentum created by our positioning within the escalating animal health and wellness sector, we are pleased to be in position to be able to cultivate both existing and new relationships for funding needed to ensure our ability to capitalize on these growing trends. We continue to be approached by investment groups who believe in our mission and who agree with current investors, management and insiders that our present valuation remains extremely discounted to like competitors. As Better Choice Company continues to expand our offerings into quickly growing, strategic areas such as Vegan, Premium, Ultra-premium and CBD, our ability to access needed growth capital is imperative. This equity investment led by insiders at $1.25 underpins the growing value of Better Choice.”

https://www.globenewswire.com/news-release/2021/01/19/2160604/0/en/Better-Choice-Company-Announces-Strategic-Investment-of-2-7-Million-Co-Lead-by-Insiders-and-Management.html

[namah sivaya]

So this seems to have market the bottom for BTTR. It was .50 then. With new CEO see if this can finally get over $2...

[namah sivaya]

BTTR gets new CEO....

https://www.globenewswire.com/news-release/2021/01/04/2152620/0/en/Better-Choice-Appoints-Consumer-Packaged-Goods-Industry-Veteran-Scott-Lerner-as-New-CEO.html

Better Choice Appoints Consumer Packaged Goods Industry Veteran, Scott Lerner, as New CEO

With over 20 years of experience in the consumer packaged goods industry, Mr. Lerner has previously held positions at PepsiCo, ConAgra Foods and Kimberly-Clark

NEW YORK, Jan. 04, 2021 (GLOBE NEWSWIRE) -- Better Choice Company (OTCQX: BTTR) (“Better Choice”) (the “Company”), an animal health and wellness company, today announced that its Board of Directors has appointed Scott Lerner, as the Company’s new Chief Executive Officer, effective January 1, 2021. Mr. Lerner replaces Werner von Pein, who helped lead the highly successful integration of the Halo Brand with the other portfolio companies at Better Choice.

Michael Young, Chairman of the Board stated, “We are extremely pleased to announce that our search for the right CEO has culminated in us hiring Mr. Scott Lerner. Scott is a former United States Marine Corps Officer and extremely successful consumer-packaged goods industry veteran who brings to Better Choice Company an incredible track record of building successful brands while expanding stakeholder value.” Mr. Young continued, “This transition comes at exactly the right time for Better Choice Company as we have now successfully integrated our brands and look to continue to deliver on our plan to be a major player in the burgeoning animal health and wellness sector. On behalf of the Board of Directors we wish to thank Werner von Pein for his incredible leadership and support.”

Scott Lerner is a consumer products veteran with over 20 years of experience in the consumer-packaged goods industry, having previously worked for PepsiCo, ConAgra Foods and Kimberly-Clark, where he managed iconic brands such as Naked Juice, Quaker Oats, Scott Tissue and Parkay Margarine. In 2008, Scott created his own beverage brand called Solixir, resulting in a successful exit in 2014. Following the sale of Solixir, Scott partnered with the private equity group VMG partners to become the CEO of Kernel Season’s, where he introduced new product lines, increased profitability by 30% and oversaw the sale of the company to Highlander Partners. Mr. Lerner comes to Better Choice fresh from his highly successful role as the CEO of food brand Farmhouse Culture, where he partnered with private equity investors to reposition the brand in order to capitalize on growing health and wellness trends.

Mr. Scott Lerner, incoming CEO, stated, “I am excited and thankful for the opportunity to join what I believe is an incredibly well positioned company in one of the fastest growing market segments, and to be able to lead Better Choice through the next phases of its stated mission to provide alternative, nutrition-based pet products and services that help dogs and cats live healthier, happier and longer lives. As both a consumer products expert and a pet-parent, the pet food industry is undergoing many of the same changes that I successfully navigated at Farmhouse Culture and other food brands in the past.” Mr. Lerner continued “I am eager to apply my knowledge of the packaged goods industry in order to help drive growth and create substantial market share for our wonderful products. I look forward towards building programs that will showcase Halo and TruPet’s natural and functional benefits, while also focusing on new product innovation that meets and exceeds the ever-changing consumer needs. I believe that through accomplishing this mission we will continue to build shareholder value and explore all growth opportunities available to us.”

[namah sivaya]

could go to $2 like Bttr.....

[1flaguy]

There was a seller that they were talking about. Looks like they might’ve cleaned some of thst up.

[namah sivaya]

Good close today. See if we can get back to 2ish..

[namah sivaya]

BTTR presenting this afternoon
Better Choice Company to Present at LD Micro Main Event Virtual Conference on December 14th


https://www.globenewswire.com/news-release/2020/12/10/2143398/0/en/Better-Choice-Company-to-Present-at-LD-Micro-Main-Event-Virtual-Conference-on-December-14th.html

[namah sivaya]

Better Choice Showing Opportunity for Substantial Monetary Savings from Consolidation of Fulfillment Operations

NEW YORK, Dec. 01, 2020 (GLOBE NEWSWIRE) — Better Choice Company (OTCQB: BTTR) (“Better Choice”), an animal health and wellness company is pleased to announce that it has identified an additional ~$330,000 of annualized synergistic savings via the consolidation our warehouse and fulfilment operations to a third party logistics facility located just outside of Nashville, TN. The consolidation was finalized in October 2020. During the nine months ended September 30, 2020, Better Choice reported $274,000 of synergistic savings related to the consolidation of warehouse and fulfillment operations, reflecting savings that would have been achieved had the consolidation taken place as of January 1, 2020.

Michael Young, Chairman of Better Choice, stated, “In direct correlation to our overall growth strategy which includes both organic growth of our top selling existing brands Halo and Tru-Pet, as well as growth by acquisitions, our team quickly recognized and acted on the need for consolidation. This was accomplished through the economies of scale of bringing the distribution of the brands together while positioning for greater overall capacity.” Mr. Young continued, “We are extremely pleased with the potential to reinvest these savings into our high growth areas such as Asia and Direct to Consumer in order to further stimulate our growth.”


https://forextv.com/top-news/better-choice-showing-opportunity-for-substantial-monetary-savings-from-consolidation-of-fulfillment-operations/

[namah sivaya]

btw BTTR also has a CBD element to it. i believe they have CBD in a version of pet food. not sure. only mentioning since news that cannabis legalization is going to be voted on the floor of house

[namah sivaya]

agreed. gl

[Nelson2]

Frankly even if they had to wouldn’t be a concern. One of the few reasons a reverse split is acceptable IMO.

Thank you

[namah sivaya]

only if they needed to for uplisting. which i expect price appreciation will take care of that so it won't be needed.

[Nelson2]

A writer here posted recently regarding a reverse split
Might you be able to confirm?

[Nelson2]

Good skinny. Thank you mate

[namah sivaya]

gl. this is cheap and the chart is awesome looking. not as undervalued as WINRD imo but its still really cheap. i get excited when i find cheap smalls growing 100%+ across board.

[Nelson2]

YES!! Went back to look. Much better. Will continue DD
Thanks mate

[namah sivaya]

33M maybe... this is cheap. trades 2x sales vs FRPT which trades 20x.
insiders own more than 50%. just completed insider led financing.
grew revs 183%. starting subscription DTC business in China after recently getting license to do business there. just couple days ago Better Choice's "Halo® Garden of Vegan®" Named "Best Dog Food" by VegNews.

just a few highlights i know of

[Nelson2]

Started my DD per your suggestion.
Am I reading the last 10Q right? 33k in sales for the first 9 months?

[namah sivaya]

BTTR closes above $1...

Better Choice’s “Halo® Garden of Vegan®” Named “Best Dog Food” by VegNews
Plant Based Meat Substitute Market Now Quickly Expanding to Pets

NEW YORK, Nov. 24, 2020 (GLOBE NEWSWIRE) -- Better Choice Company (OTCQB: BTTR) (“Better Choice”), an animal health and wellness company is proud to announce that Halo® Garden of Vegan® has been a recipient of prestigious VegNews Veggie Award for “Best Dog Food” by VegNews.

Dog moms and dads love Halo® Garden of Vegan® for dogs with protein sensitivities, if they want to include their dog in their vegan lifestyle, or if they want to combat climate change by reducing their carbon pawprint. Made with plant-based protein from whole grains, green peas and chickpeas, and non-GMO fruits and vegetables, Halo’s vegan dog food is complete and balanced, and made without any of the leading allergens, including meat, dairy, corn, or wheat. Garden of Vegan® is also made without fillers like rice.

Michael Young, Chairman of Better Choice, commented, “Following the very rapid movement by healthy humans towards plant based (Vegan) diets through brands such as Beyond Meat (BYND) and Impossible Foods, we are now seeing that same trend quickly extend into the healthy pet food sector, and we are proud to be among the first companies to offer top quality “Vegan” products to help meet this demand.”

Mr. Young continued, I am extremely proud of our team here at Better Choice for their forward thinking and quick work in developing these award-winning proprietary formulas. In response to Garden of Vegan®’s positive feedback, Halo® is also planning to release a second Vegan line, Ocean of Vegan® which it anticipates will be featured on Amazon.com and Chewy.com, as well as other outlets.”

https://www.globenewswire.com/news-release/2020/11/24/2132824/0/en/Better-Choice-s-Halo-Garden-of-Vegan-Named-Best-Dog-Food-by-VegNews.html

[namah sivaya]

BTTR eps out! REVS UP 183%!..

NEW YORK, Nov. 18, 2020 (GLOBE NEWSWIRE) -- Better Choice Company, Inc. (OTCQB: BTTR) (the “Company” or “Better Choice”), an animal health and wellness company, today reported its financial results for the third quarter ended September 30, 2020.

“We are very excited to share our third quarter 2020 results with the investor community. 2020 has been a “banner year” for Better Choice and we are excited to be a leader in the highest growth areas of the pet food industry as we move into 2021,” said Werner von Pein, CEO of Better Choice.

“We have a strong presence in the highest growth segments of animal health with e-commerce and direct-to-consumer sales representing ~60% of consolidated revenue,” continued Mr. von Pein. “We are uniquely positioned to benefit in the current global environment as consumers move online and we are focused on continuing to convert a large number of our customer base into “sticky” subscription or recurring revenue purchasers. Our international expansion continues to accelerate and represented 27% and 22% of net sales for Q3 and year-to-date, respectively. A strong internal focus on achieving cash flow positivity, managing costs and adopting industry best practices provides a strong foundation for us as we execute on organic growth and evaluate M&A opportunities, with both avenues presenting compelling expansion opportunities.”

Operational Updates

Continued to grow the business throughout the COVID-19 recession, primarily in e-commerce, direct-to-consumer and international (sold through domestic distributors).
Successfully integrating the TruPet and Halo subsidiaries.
Received approval in June 2020 from the Chinese Ministry of Agriculture to ship 15 diets directly to mainland China. Net sales in China were $1.8mm and $3.5mm for Q3 and year to date, respectively, and expect annual revenue in China to be ~$7mm and growing. We expect total international annual revenue to be ~$12mm.
Consolidated warehouse operations in October 2020 into one location, just outside of Nashville, TN.
Raised more than $20mm of equity in October 2020 to support growth and de-lever the balance sheet, including more than $11mm invested by Company insiders.


https://www.globenewswire.com/news-release/2020/11/18/2129100/0/en/Better-Choice-Company-Reports-Third-Quarter-and-Year-to-Date-2020-Financial-Results.html

[namah sivaya]

wonder how long till BTTR's CBD business is noticed in this cannabis rally on Biden decriminalizing?

[namah sivaya]

BTTR closes .79 up 20%! the financing is indeed looking like the bottom.. it was .50 at the time of financing. likely won't see those prices again.

[namah sivaya]

i bet when we look back this was the bottom for BTTR...

Better Choice Closes $17.8M Insider-led Financing


Better Choice Company (OTCQB: BTTR), an animal health and wellness company, today announced the closing of a $17.8M Series F financing. As part of this financing, Management and Board members funded approximately $11M.

"We are all very excited about reaching this pivotal point for Better Choice's capital structure," said Michael Young, Chairman of the Board and a key investor in the Series F financing.

"I have been an active investor in Better Choice for more than two years, having watched it grow into the multi-channel global player it is today. The positive secular trends in the pet sector have never been so strong, and I believe that Better Choice is extremely well positioned in E-Commerce, DTC and Asia to capitalize on the market opportunity."

The Company expects to generate revenue of approximately $45M in 2020 with approximately $30M of its sales expected to be generated online, which includes the sale of product to E-Commerce retailers such as Chewy and Amazon as well as Direct-to-Consumer sales through the Company’s online web platform. Direct-to-Consumer sales are expected to represent approximately $13M of sales, with strong recurring revenue. Industry-wide, the online sale of pet products has grown from 22% of sales in 2019, and is expected to exceed 30% of total sales in 2020.

International sales, which are sold through domestic distributors, have grown significantly, and are expected to generate $10M in 2020. The Company anticipates additional growth in 2021 of approximately 50% based on current quarterly run-rate figures in its key target markets, which include China, Korea and Japan.

The capital from the raise will be deployed to significantly reduce the Company’s outstanding term loan which is expected to reduce the Company’s monthly cash interest by approximately $110,000. The increased balance sheet flexibility will allow the Company to invest growth capital into its Direct-to-Consumer sales platform, further international expansion, most notably in Asia, and pursue potential accretive M&A opportunities.

Young commented further, “Post completion of our Series F financing, Management, Board and Insiders will own more than 50% of the Company on a fully diluted basis. Given our current market cap relative to our peers, who trade as high as 10x+ revenue, vs BTTR at <2x, I am excited about the potential for significant upside as we continue our strong top and bottom-line growth.”

"Our pet business continues to outperform our internal forecasts, and we are excited to be well-positioned in a rapidly evolving macro-economic environment," said Werner von Pein, Chief Executive Officer. "The Covid-19 pandemic has accelerated the shift to online purchasing in the pet sector. With approximately 65% of our sales at Better Choice expected to be generated online, we have been taking advantage of this rapidly changing dynamic by building a recurring customer base. In addition, we expect many positive results within our Asian business, especially as we continue to ramp exports into China."

Under terms of the financing, investors have received units consisting of one share of the Company’s Series F Convertible Preferred Stock which are convertible into shares of the Company’s common stock at a value of $0.50 per share of common stock, and a warrant to purchase for a six year period such number of shares of the Company’s common stock into which such share of Series F Preferred Stock is convertible at an exercise price of $0.75 per share (a 50% premium over the initial conversion price of the Series F Preferred Stock).

For a more detailed description of the offering and its related terms, please refer to the Company's filed Form 8-K submitted on October 2, 2020.

https://newyork.citybizlist.com/article/631341/better-choice-closes-178m-insider-led-financing

[Pstats]

Out for now ! Amazing day here !

[Golden Cross]

Better Choice Company Announces Closing of $28 Million Financing and Acquisition of Halo, Purely for Pets®

Press Release | 12/20/2019
NEW YORK, Dec. 20, 2019 (GLOBE NEWSWIRE) -- Better Choice Company, Inc. (OTCQB: BTTR) (the “Company” or “Better Choice”), an animal health and wellness CBD company, today announced the closing of its previously announced acquisition of holistic pet foods leader Halo, Purely for Pets® (“Halo®”) and $28 million financing.

Halo is a premium, natural pet food brand with a rich 30-year operating history. Halo’s products consist of a diversified dog and cat portfolio, derived from real whole meat and no rendered meat meal, which is highly digestible due to use of real whole protein. E-commerce is Halo’s largest and fastest growing distribution channel complimenting its brick and mortar presence in leading U.S. retail outlets, including PetSmart and Petco®.

The Halo acquisition is complimentary to the animal health and wellness strategy of Better Choice with its existing brands that include direct-to-consumer premium dehydrated raw pet food through TruDog, Orapup, TruCat and Rawgo as well as hemp-derived CBD pet products.

As part of the transaction Halo Chief Executive Officer, Werner Von Pein, and Chief Strategy Officer, Rob Sauermann, will remain part of the team to lead the operations of this subsidiary, continue to grow distribution via e-commerce, explore Food/Drug/Mass channel expansion opportunities and maintain revenue internationally.

Total consideration for the Halo acquisition is approximately $46.9 million comprised of $23.5 million in cash, $15.0 million in junior subordinated purchaser notes and $8.5 million of common equity.

“We are pleased to close on our financing and welcome Halo to the Better Choice portfolio of premium animal health and wellness brands,” said Damian Dalla-Longa, CEO of Better Choice. “Halo will add to our existing consumer product goods portfolio a global, e-commerce presence as well as operational, financial and commercial synergies. The addition of Werner and Rob will add depth to our team and provide us invaluable strategy and insight going forward.”

“Rob, myself and the rest of the Halo team are eager to join Better Choice in our shared mission to provide better health options for animals,” said Werner von Pein, CEO of Halo. “As part of Better Choice, we will focus on expanding our company’s footprint providing a greater reach of our quality holistic pet foods.”

Under the terms of the offering, Better Choice Company has closed on $28 million in aggregate principal amount of Senior Secured Credit Facilities. Interest on the Notes will have a 12% annualized cash interest payable monthly, maturing 12 months from the date of issuance with no prepayment penalty. The financing is also accompanied with $20.0 million of personal guarantees from Insiders and key Stakeholders.

Jefferies LLC served as exclusive financial advisor to Halo. Greenberg Traurig represented Halo as counsel. Latham & Watkins served as corporate counsel for Better Choice.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy the Notes, the Warrants or the common stock issuable upon exercise or conversion of the Notes or the Warrants (collectively, the “Securities”) nor shall there be any sale of the Securities in any state or other jurisdiction in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of any such state or other jurisdiction. The Securities offered and sold in the private placement have not been registered under the Securities Act of 1933, as amended (the “Securities Act”), or any state securities laws, and may not be offered or sold in the United States absent registration, or an applicable exemption from registration under the Securities Act and applicable state securities laws.

About Halo, Purely for Pets®
For over 30 years, Halo® has been dedicated to creating exceptional food that pets love and pet parents trust. Halo® prides itself on the quality of its pet nutrition products using OrigiNative™ GAP and MSC-certified proteins that say no to factory farming and offer Superior Digestibility. Halo also uses Non-GMO Vegetables in its pet food designed and formulated by an experienced and respected animal nutritionist, and consulted with veterinarians to ensure Halo® continues to offer the best pet food. With more than 1 million votes cast by readers in the largest survey of vegan products in the world, Garden of Vegan® won the prestigious 2018 VegNews Veggie Award for “Best Dog Food,” leaping ahead of the competition.

About Better Choice Company, Inc.
Better Choice Company, Inc ("BTTR") is a publicly traded CBD animal health and wellness company founded on the belief that good health practices and nutrition contribute to, and promote, a higher quality of life. The Company has built a portfolio of global animal wellness brands, including TruPet, TruGold and Elvis Presley's Hound Dog. BTTR's core product lines comprise ultra-premium, all-natural pet food, treats and supplements, with a special focus on freeze dried and dehydrated raw products. For more information, please visit https://www.betterchoicecompany.com.

Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. Better Choice has based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Further information on Better Choice’s risk factors is contained in its filings with the Securities and Exchange Commission. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contacts:
Better Choice Company, Inc.
Damian Dalla-Longa, CEO

Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
212-896-1254
[e-mail]

Media Contact:
KCSA Strategic Communications
Caitlin Kasunich, Senior Vice President
212-896-1241
[e-mail]

[Winner8394]

Grabbing some

[Scout02]

Any reason why this stock has halted trading?

[Golden Cross]

S-1 Filing

https://www.sec.gov/Archives/edgar/data/1471727/000114036119019098/nt10003638x1_s1.htm

[Golden Cross]

BTTR Daily Chart MACD and RSI turning up towards bullish cross overs

[Golden Cross]

News - Better Choice Company Announces Proposed Offering of Convertible Subordinated Notes

Link:
http://www.globenewswire.com/news-release/2019/10/16/1930489/0/en/Better-Choice-Company-Announces-Proposed-Offering-of-Convertible-Subordinated-Notes.html

NEW YORK, Oct. 16, 2019 (GLOBE NEWSWIRE) -- Better Choice Company, Inc. (OTCQB: BTTR) (the “Company” or “Better Choice”), an animal health and wellness CBD company, today announced its intention to offer, subject to market conditions and other factors, a minimum of $10 million in aggregate principal amount of convertible subordinated notes (the “Notes”) where certain insiders and stockholders are expected to subscribe for a minimum of $2 million or 20% of the proposed offering. The purchasers will also receive warrants (the “Warrants”) to purchase common stock of the Company. The final terms of the Notes and the Warrants, including the initial conversion price, interest rate and certain other terms, will be determined at the time of pricing of the offering. Better Choice intends to use the net proceeds from the offering to close on the acquisition of holistic pet foods leader, Halo, Purely for Pets® (“Halo®”). The acquisition and offering are expected to close by the end of 2019.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy the Notes, the Warrants or the common stock issuable upon exercise or conversion of the Notes or the Warrants (collectively, the “Securities”) nor shall there be any sale of the Securities in any state or other jurisdiction in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of any such state or other jurisdiction. The Securities offered and sold in the private placement have not been registered under the Securities Act of 1933, as amended (the “Securities Act”), or any state securities laws, and may not be offered or sold in the United States absent registration, or an applicable exemption from registration under the Securities Act and applicable state securities laws.

Please contact Valter Pinto, Managing Director of KCSA Strategic Communications, at [phone] or [e-mail] with any questions.

About Halo, Purely for Pets®
For over 30 years, Halo® has been dedicated to creating exceptional food that pets love and pet parents trust. Halo® prides itself on the quality of its pet nutrition products using OrigiNative™ GAP and MSC-certified proteins that say no to factory farming and offer Superior Digestibility. Halo also uses Non-GMO Vegetables in its pet food designed and formulated by an experienced and respected animal nutritionist, and consulted with veterinarians to ensure Halo® continues to offer the best pet food. With more than 1 million votes cast by readers in the largest survey of vegan products in the world, Garden of Vegan® won the prestigious 2018 VegNews Veggie Award for “Best Dog Food,” leaping ahead of the competition.

About Better Choice Company, Inc.
Better Choice Company, Inc ("BTTR") is a publicly traded CBD animal health and wellness company founded on the belief that good health practices and nutrition contribute to, and promote, a higher quality of life. The Company has built a portfolio of global animal wellness brands, including TruPet, TruGold and Elvis Presley's Hound Dog. BTTR's core product lines comprise ultra-premium, all-natural pet food, treats and supplements, with a special focus on freeze dried and dehydrated raw products. For more information, please visit https://www.betterchoicecompany.com.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. Better Choice has based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Further information on Better Choice’s risk factors is contained in its filings with the Securities and Exchange Commission. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contacts:
Better Choice Company, Inc.
Damian Dalla-Longa, CEO

Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
212-896-1254
[e-mail]

Media Contact:
KCSA Strategic Communications
Caitlin Kasunich, Senior Vice President
212-896-1241
[e-mail]

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