Better Choice Company Inc (BTTR)

[namah sivaya]

BTTR brings in experience for VP of Marketing as sales ramping....

NEW YORK, Feb. 01, 2021 (GLOBE NEWSWIRE) -- Better Choice Company (OTCQX: BTTR) (“Better Choice”) (the “Company”), an animal health and wellness company, announced today the appointment of Ryan Wilson as the Company’s new Vice President of Marketing.

Ryan Wilson is a consumer products marketing leader with over 13 years of experience in the consumer-packaged goods industry, having previously worked for Merrick Pet Care, Abbott Nutrition, Nestle Purina and Kimberly-Clark. Mr. Wilson has a passion for leading consumer products brands that have a positive impact on consumers’ and pets’ lives. He has helped lead both revenue and profitability expansion across the Merrick, Zukes, Castor & Pollux, Whole Earth Farms and Tidy Cats pet brands.

Scott Lerner, CEO of The Better Choice Company, stated, “Ryan’s experience in working with some of the most successful brands in the Pet Industry will be invaluable to us in our continued efforts to market Better Choice Company’s brands into the healthy pet and wellness market place. Having helped the profitable expansion for several major brands, Ryan’s knowledge and forward thinking are just what we need as we head into our expansion cycle.”

Ryan’s successes include turning around a declining Zukes brand, driving over 44% growth within 2 years. Additionally, Mr. Wilson launched Merrick Fresh Kisses – the Pet Specialty Industry’s most successful treats innovation since 2014, resulting in a 2018 Pet Age Vanguard Series Award for Leaders in the Pet Industry. Ryan was also responsible for doubling the profitability of Castor & Pollux – the industry’s leading organic pet food brand – and leading a brand restage on the Whole Earth Farms brand.

Ryan Wilson received his undergraduate degree in Marketing and his MBA in Brand and Product Management at The University of Wisconsin – Madison.

Michael Young, Chairman of The Better Choice Company, commented, “We are excited to have another strong player join our team and start putting pucks in the net. Ryan will be relocating to Nashville with his family. We welcome him and his family to Nashville as we continue to build our ever growing presence in Nashville.”


https://www.globenewswire.com/news-release/2021/02/01/2167297/0/en/Better-Choice-Company-Announces-Ryan-Wilson-Vice-President-of-Marketing.html