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Detto Technologies, Inc. (fka DTTO) RSS Feed

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Press release Paris, July 18, 2011                                                                                                                              


White Canyon Software, the U.S. leader in data erasure arrives in Europe, Africa and Middle East and appoints Eric Dixsaut as VP EMEA
White Canyon Software is now the leader of the destruction of data on digital media in the United States.   After eight years of existence and more than twenty-five million records erased, White Canyon Software is deployed internationally.   Thanks to the diversity of its products, the U.S. leader offers a tailored to professionals but also to the general public.
Based in Salt Lake City (Utah) USA, the development center of White Canyon, now mobilizes more than thirty engineers and is certified to the Department of Defense (USA) and NIAP Common Criteria EAL 4. Hewlett Packard, IBM, Dell, Morgan Stanley, Boeing, and others, testify to the reliability, consistency and quality of the software brand. The win at White Canyon Software to locate this year in Europe, Africa and the Middle East.
While most large companies and organizations invest considerable resources in securing access to their data, very few care about their future when the magnetic media (PCs, servers, laptops, storage arrays and digital copiers ...) leave the operational scope of their activities. Thus, some buyers of used computers were able to discover on their hard drives all the client accounts of a major bank ...
Indeed, a technical point of view, or deleting or formatting disks do not guarantee  the deletion of data  : in most cases a simple data recovery utility is sufficient.  Thus, the storage units leaving a business without cleaning process followed a certified expose executives to criminal penalties (Article 226-17 of the French Criminal Code) and international groups for non-compliance of Sarbanes Oxley (Sox).
To meet the needs of very large companies, White Canyon Software offers "WipeDrive Pro" that allows industrial and permanently erase all data by issuing appropriate certificates. This software is operable on all types of disks (RAID, SCSI and SATA) and processors (x86 compatible, IBM PowerPC servers, and Sun Sparc servers).  It  can also run simultaneously on 20 computers and 12 discs by servers or storage array.    executable in local or remote network, but also through a Web Service, the units to be cleaned can be connected to the wireless keyboard, monitor, mouse or   open session, the connection being made ​​by the network card, thus avoiding a waste of time lead in handling.    The main dealers are located in France, Germany, Austria, Spain, Italy, but also in South Africa, Dubai and North Africa. 

Eric Dixsaut
Graduate Arts and Crafts Institute CSV,   and a graduate of the Intercultural Management Institute,   began his career in selling software solutions   and integrating Compaq   France to become Sales Manager. Then He joined Siemens in international as Senior Vice President Europe, Middle-East and Africa.    Today, in charge of international development of White Canyon Software American publisher, he says, "the professionalization of process of erasing data is for the major players in the IT Distribution,   a great opportunity to complement their service offerings "

About:
White Canyon Software   is the leader of the destruction of data on digital media. After eight years of existence and over  twenty-five million   records erased, our development center located in Salt Lake City (Utah) USA, now mobilizes more than thirty engineers in charge of further development of software. The U.S. Army, Hewlett Packard, IBM, Dell, Morgan Stanley, among others, and Boeing, use our products for many years.
Press contact:
Nathalie LIFE -  nvi@whitecanyon.eu - Tel: +33 6 61 71 57 26



 WhiteCanyon hired Sebo in November of 2004 to help improve traffic and online sales. Sebo organized a full SEO strategy, including a new website build, design, affiliate marketing, PPC management, writing new content pages, press section, education section, product bundles, newsletters, and much more.

Read some of the case studies below to see how we increased WhiteCanyon sales and traffic by nearly 20 times!
 

Month Traffic
Oct 2004 7,000
Oct 2005 80,475
Oct 2006 117,883
Oct 2007 124,007
Oct 2008 148,758
May 2009 177,199

Sebo increased website traffic by 25 times - that's a 1,900% increase in website traffic

 

Sebo Marketing has been helping WhiteCanyon increase online sales for over five years. With systematic optimization and applying Internet marketing principles, we have helped WhiteCanyon increase online sales by over 1900%!

Put another way, WhiteCanyon currently has more sales in two days, than it used to get in an entire month! But these increases in online sales did not happen overnight or even after a few months. Only after we applied the correct Internet marketing principles were we able to see such improvements. It required countless changes and optimization tactics to PPC, SEO, affiliate programs, keyword rankings, average order values, and much more.


White Canyon's Online  Revenue Speculation based on Detto's 2005 Press Releases and Sebo Marketing's Case Study.
Through the quarter ended September 30, 2005, WhiteCanyon recorded $609,000 of revenues and $256,000 of operating income, which represents an annualized revenue increase in excess of 65% over fiscal 2004.
This data is equal to $203K in revenues per quarter for 2005 // Equally a projected $812K revenues for 2005 and Operating Income of $341K  //  With estimated EBIT of  $471K (58%)
Sebo Marketing claims to have increased White Canyon's Sales over the 5 years (ending 2009) by over 1900% which is roughly 72% per year (on avearge).
At the rate Sebo Marketing claims to have increased White Canyon's sales, the estimates would be as follows:
2004  $              812,000
2005  $          1,395,828
2006  $          2,399,428
2007  $          4,124,617
2008  $          7,090,217
2009  $        12,188,083   (according to Sebo Marketing)
2010  $        20,951,315  (projected at continued 72% sales growth)
2011  $        36,015,311  (projected at continued 72% sales growth)
2012  $        61,910,319  (projected at continued 72% sales growth)
2013  $      106,423,839  
(projected at continued 72% sales growth)

If these numbers are accurate, White Canyon's online sales alone would account for $36 Million in Revenue for 2011 and a EBIT of  $20.9 Million, assuming White Canyon has maintained an operating cost of 42%
With these numbers, we can easily estimate White Canyon's Earnings at $18 Million for 2011 or an EPS of around $0.11 (based on the confirmed OS a/o 7.27.2011)

This company should be trading at a conservative to agressive P/E of 10-30; given an estimated EPS of $0.11, the continued sales growth of 72%/year, along with White Canyon possessing the WORLD's first and only NIAP certified software, and the fact that they have recently expanded to Australia, Algeria, France, Germany, Hong Kong, Italy, Morocco, The Netherlands, and the United Kingdom.

White Canyon Share Valuation based on $0.11 EPS and the following P/E

P/E    Share Price
10         $1.11
15         $1.65
20         $2.22
25         $2.75
30         $3.33




Share Structure

Shares Outstanding
 158,364,103  a/o 04.24.12

Float Not Available

Authorized Shares 
400,000,00
a/o 04.24.12

Transfer Agent(s) 
UN-GAGGED

Holiday Stock Transfer
2939 North 67th Place 
Scottsdale, AZ 85251 
(480) 481-3940 

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