Identa Corp (IDTA)

[Emily09]

Don't forget, Identa's name won't be on the product. The last PR about this deal said that the store's generic brand labeling will be on it. So there's even slimmer chance of Identa getting decent recognition, but at this point, not hearing any news whatsoever about this deal really should concern longs. How do you know Yaacov isn't bluffing his way into getting other chains to quickly sign on just because they claim to have the biggest chain in the palm of their hands???