Company Website: http://www.skinnyco.com
Latest Press Releases: http://www.skinnywater.com/pressreleases/
8-Page Investor Summary: http://skny.qualitystocks.net/ir/
Facebook Page: http://www.facebook.com/skinnywater
Twitter Account: http://twitter.com/#!/skinnywaterfan
Latest 10-K Filing: http://yahoo.brand.edgar-online.com/displayfilinginfo.aspx...
Company Presentation: http://www.skinnywater.com/images/uploads/press/SKNY-Investor-10-28-11.pdf
Skinny Nutritional Corp. (SKNY) has established their Skinny Water® brand as a clear alternative to other products in the enhanced water space, with the only true zero calorie, sugar, carb, sodium, and preservative-containing beverage available. Skinny Water's proprietary formulation of essential antioxidant agents, electrolytes, and the critical vitamins our bodies need in order to achieve optimal function, uses 100% natural flavors, no preservatives, no artificial colors, and only the best purified water.
The company has constructed a network of approximately 50 domestic distributors (with three more internationally), placing product on shelves approximately 15k stores across the United States. Derived from the natural flavors contained in fruits, Skinny Water represents a fortified, extremely low-impact, great-tasting array of beverages that provide a concentrated punch of the nutrients essential for a healthier lifestyle.
The company's strong emphasis on health, fitness, and community has served marketing initiatives very well. The new age beverage segment has seen increasing momentum in recent years, with just about every beverage company getting into the game, but none of them has the kind of no-nonsense product composition behind Skinny Water, something that appeals directly to the majority of the core consumer market.
Skinny Nutritional continues to build value around the Skinny Water brand, and today has numerous trademarks in the healthy beverage and snack food categories. As consumers migrate away from sugar based beverages and empty calories, Skinny Water is ideally positioned to benefit from positive market trends as management focuses on delivering exceptional value to shareholders.
It all started in 2006, when Michael Salaman and Don McDonald began envisioning a beverage for the 21st century - a unique product that would focus on health, wellness, and meeting the needs of millions of calorie-conscious consumers.
The end result was Skinny Water®, a great tasting, multi-functional, one-of-a-kind beverage. Skinny Water® proudly contains zero calories, zero sugar, zero sodium and zero preservatives. Packed with vitamins, electrolytes, and anti-oxidants, Skinny Water® is the perfect addition to an on-the-go healthy lifestyle.
Why Skinny Water®?
In order for our bodies and minds to function optimally, we need to get sufficient levels of vitamins and minerals each day. Research conducted by the Centers for Disease Control (CDC) and others confirm that millions of Americans have diets that are lacking in many key nutrients. Skinny Water® can help achieve these nutritional goals as part of a balanced diet and exercise. By providing people with a convenient, accessible and flexible way to get the water and nutrients they need each day, Skinny Water® helps encourage people to adopt healthier lifestyles. When people experience how much better they feel when they are getting more of the nutrients and hydration they need, they will naturally seek out additional sources of good nutrition and better health practices.
Loaded with Flavor not Calories…
We use natural flavors found in fruits and vegetables. There is ZERO sugar in Skinny Water®. We use a very small amount of Sucralose and Ace-K as our sweeteners. There are ZERO calories, ZERO carbs, and ZERO sodium.
Michael Salaman - Founder, CEO & Chairman
Michael Salaman has over 20 years experience in the area of new product development and mass marketing. He began his business career as Vice President of Business Development for National Media Corp., an infomercial marketing company in the United States from 1985-1993. From 1995-2001, Mr. Salaman founded American Interactive Media, Inc., a developer of set-top boxes and lifestyle websites. In 2006, Mr. Salaman founded Skinny Nutritional Corp as a marketing and distribution company focused on the beverage sector. Mr. Salaman graduated from Temple University Business School with a B.B.A in 1986 and is a graduate of Germantown Academy.
Don J. McDonald - Founder & CFO
Don J. McDonald has over 25 years of experience as a senior executive and 19 years of experience in the cable television, broadcast, and video production industries with expertise in financial management, sales, marketing, and corporate governance. Since 2002, Mr. McDonald has served as the President of Summit Corporate Group, Inc., providing executive management and corporate advisory services to a number of companies. Prior to that, he was the President of Directrix, Inc., and a publicly traded company providing media production and distribution services. Mr. McDonald served in an executive capacity for a number of companies including President of National Media Corp., LSI Communications, Inc., and Spice Direct Entertainment
Joe Gisondi - Vice President of Retail Sales
Mr. Gisondi's background includes 10 years with the Philadelphia Bottling Company. His expertise includes the successful solicitation of new accounts in the DSD field, the roll out of new products, and the cultivation of key business relationships. Mr. Gisondi is responsible for the rollout of Regional and National accounts across the United States. His accomplishments at the Philadelphia Coca-Cola Bottling Company include the launch of DASANI Water and Vanilla Coke, becoming the top District Sales Manager in the Philadelphia region, and his proven track record of successful growth of sales volume. Mr. Gisondi is a relational key between Skinny Nutritional Corp's distributors and customers.
Craig Fortin - VP, Manufacturing & Operations
Combining a passion for operational excellence with an entrepreneurial drive, Craig's career highlights include co-founding, building and leading both early-stage/start-ups and business units with Fortune 100 companies over a 20 year career. After spending 10+ years in transaction services & technology field, Craig shifted his energies to manufacturing and joined the two co-founders of Skinny Nutritional Corp and Skinny Water was born. As an early-stage company, Craig is responsible for developing and formulating all of the company's product along with managing the manufacturing & logistics processes that are fueling Skinny Water's dynamic growth as a leading beverage brand. Prior to joining Skinny Water, he co-founded Mediaguide, a business intelligence company, as a joint venture with the American Society of Composers, Authors and Publishers (ASCAP). In the role of Chief Technology Officer, he led the design, development, roll-out and ongoing operations of Mediaguide's broadcast monitoring system which enabled ASCAP to better monitor, collect, and disburse payments to its 390,000 members. Before the creation of Mediaguide, Craig joined Swiss-based YES International as the company's CTO to design, develop and patent services that tightly integrated consumer electronics manufactures, broadcast media and Internet retailers. YES International was subsequently acquired by ConneXus Corp creating YES Networks. In 1996, Craig founded and managed Universal Merchant Services as a business unit of AT&T Universal Card Services. Leveraging AT&T's global telecommunications infrastructure and the banking relationships of Universal Cards, he rapidly grew the business unit into a profitable transaction services company which was eventually sold to Citigroup and rebranded as Citi Merchant Services in 1998. Craig earned his BA in Business Administration & Economics from Gordon College and holds a Masters Certification in Project Management from Villanova University.
Board of Advisors
Michael Zuckerman brings to the table a century's worth of packaging experience from Zuckerman-Honickman, Inc. Mr. Zuckerman has unparalleled expertise in beverage packaging & manufacturing, including Skinny Water's proprietary hot-fill bottle and co-packing method. Mr. Zuckerman provides a direct conduit to proven talent within the beverage industry, having sourced bottles for Vitamin Water, Sobe, and Fuze.
Mr. Azrak is a veteran in the fashion and entertainment industries specializing assisting early-stage companies maximize the value of their brands. Some of Ruby's accomplishments include: Serving as President of New York-based Phat Fashions, LLC where he led the management team that transformed a start-up clothing manufacturing company and transformed it into a licensing company worth more than $350 million dollars; Producer of House of Deréon, the clothing line of music superstar Beyoncé's clothing line and Apple Bottoms, the clothing line of top-selling recording artist, Nelly. Mr. Azrak also acquired the junior sportswear license for Rocawear (the brand of world renowned music artist, executive, and businessman, Jay-Z).
John M. Kilduff
Mr. Kilduff joined Dr Pepper Company in 1982, appointed Senior Vice President Sales in 1988, and named Chief Operating Officer in 1995. In 1997, Mr. Kilduff was named President/Chief Operating Officer Dr Pepper Company and held that position until his retirement in 2002. At the time of his retirement sales of the Dr Pepper Company were approximately $1 Billion with a retail value of approximately $6 Billion. During his tenure as President/COO the Dr Pepper Company achieved record sales and profit while gaining market share. Mr. Kilduff also played a significant role in the acquisition and development of new products for the Dr Pepper/Seven-Up Company brand portfolio, and securing their route to market.