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Be Active Holdings, Inc. (JALA)

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Moderator: No Moderator SweepsMcGee, Supervisor, Unbiased JALA fan
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Last Post: 8/25/2015 2:28:55 PM - Followers: 174 - Board type: Free - Posts Today: 0

Be Active Holdings (OTCQB: JALA)


From the Maker of Skinny Cow Ice Cream

Investor Presentation (January 2014)

OTC Markets Profile
SEC Filings


Saverio (Sam) Pugliese
Past: Co-Founder of Skinny Cow Ice Cream, Sold to Dreyer's for $78M in 2004 (PR: 
Dreyer's Grand Ice Cream to Acquire Silhouette Brands, Inc.)

Mr. Pugliese, age 48, our President and Director since January 9, 2013, was the co-founder of and served as President of Be Active Brands, Inc. since its inception on March 10, 2009. From July 2004 to March 2009, Mr. Pugliese was a consultant to various companies in the ice cream industry and invested in an ice cream distribution company. From January 27, 1994 to July 2004, Mr. Pugliese was co-founder of and served as President of Silhouette Brands, Inc., a company specializing in manufacturing and selling fat free, novelty ice cream under the trade name "Silhouette" with the Skinny Cow logo. As a result of his experiences, Mr. Pugliese brings to the Company extensive experiences in the frozen ice cream business, along with strong sales and marketing skills. 
Director: Joseph Rienzi 
Past: Executive Vice President of Rienzi & Sons

Mr. Rienzi, age 43, our Secretary and Director since January 9, 2013, served as Vice President and Secretary of Be Active Brands, Inc. since its inception on March 10, 2009. Prior to Be Active, through the present time, Mr. Rienzi has served as Executive Vice President of Rienzi & Sons, Inc., a company specializing in importing, farming, production and distribution of Italian foods worldwide. As a result of his experiences, Mr. Rienzi brings to the Company extensive experiences in the supermarket business, along with strong sales, marketing and promotional skills.

Press Releases

02/03/2015 - Be Active Holdings' Jala Is Available at A&P

01/13/2015 - Be Active Holdings' Jala Is Available at Waldbaums

11/12/2014 - Be Active Holdings' Jala Is Available at Pathmark

10/8/2014 - Be Active Holdings Executes a Strategic Partnership With JOH

10/1/2014 - Be Active Holdings' Jala Is Available at Fairway Markets

8/11/2014 - Be Active Holdings' Jala Is in Production and Begins Marketing Initiative

6/25/2014 - Be Active Holdings Appoints Evis Savvides to Board of Directors

6/10/2014 - Be Active Holdings Management Team Directly Invests $250,000

4/30/2014 - Be Active Holdings Amends Series B Convertible Preferred Stock

2/4/2014 - Be Active Holdings Provides Update to Its C&S Wholesale Grocers Agreement

1/13/2014 - Be Active Holdings Provides a Business Update

Availble NOW at over 1000 Locations....


Media and Marketing

Sam Pugliese (CEO) and Deron Williams
                                                                                                                                                                                               (CEO & Founder Sam Pugliese with Deron William of the Brooklyn Nets)


Stop & Shop 

Product in Pathmark (Long Island, NY)

Product in Fairway Markets (Plainview, NY)

Product in A&P (NJ)

Westside Market (Upper Westside Morningside Heights,between 110th St. & Broadway, NYC)



Company Contact

Sam Pugliese
Be Active Holdings Inc.
1010 Northern Blvd.
Great Neck, NY 11021
Office: 212-736-2310

Investor Relations
Stephen Hart / Hayden IR

Share Structure (as of March 12th, 2015)

Float: 156,568,752
Outstanding shares: 488,742,778
Authorized Shares: 525,000,000
Restricted until July 2015: 238,945,531
Insider owned (Approx): 58,299,804
Transfer Agent (Ungagged)
110 Greene St. Suite 403
New York, NY 10012
P   917.746.4595
F   347.584.3644



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Current Price
Bid Ask Day's Range
#13803  Sticky Note We bottomed today. KB kentuckybull 06/25/15 04:47:25 PM
#11175  Sticky Note NEWS: Be Active Holdings' Jala Is Available at A&P pristine 02/03/15 09:15:24 AM
#9149  Sticky Note Jala in STORES NOW!!!!!! MORE TO COME! Unbiased JALA fan 10/04/14 01:52:50 AM
#14011   Yeah. Juschilln 08/25/15 02:28:55 PM
#14010   just nothing going on to even comment about....i purdue pete 08/25/15 12:54:51 PM
#14009   wtf!? Has everyone left? smh. Juschilln 08/25/15 11:48:48 AM
#14008   zzzzzzzzzzzz Is the excitement gone. Juschilln 08/20/15 10:02:20 AM
#14007   I think BK is just around the corner rarefind 08/18/15 02:08:45 PM
#14006   yes, it is tough being in one small purdue pete 08/18/15 02:05:35 PM
#14005   Sure it is risky, they drop the product rarefind 08/18/15 02:00:06 PM
#14004   might be right on some things, but the purdue pete 08/18/15 01:28:48 PM
#14003   jala in a confirmed toxic debt spiral...companys broke rarefind 08/18/15 11:42:41 AM
#14002   yup i missed stocker8 08/17/15 12:35:11 PM
#14001   Yeah, not happy about the pps, but nobody Supervisor 08/17/15 12:28:04 PM
#14000   Did you see those BUYS !!! md90210 08/17/15 12:23:28 PM
#13999   I tried really hard to get some 18s. Juschilln 08/17/15 12:06:43 PM
#13998   shoulda bought at bottom stocker8 08/17/15 12:04:14 PM
#13997   Maybe they meant that their one big customer pitacorp 08/17/15 11:57:33 AM
#13996   Massive dump ...trips on the way as them rarefind 08/17/15 11:55:27 AM
#13994   Huge buys coming in!! Supervisor 08/17/15 11:53:55 AM
#13993   Ouch... pristine 08/17/15 11:27:42 AM
#13992   Agreed! d-trdr 08/17/15 11:04:26 AM
#13991   Bull! I buy them all the time now d-trdr 08/17/15 11:02:16 AM
#13990   Those sales are positive, but we need to Sarsoor 08/17/15 09:17:34 AM
#13989   Stephen Hart (company IR) confirmed that C&S is SweepsMcGee 08/17/15 07:23:26 AM
#13988   lol company has 1,500 cash...all the money goes rarefind 08/14/15 02:49:48 PM
#13987   I think you're right, Pete. The C&S website SweepsMcGee 08/14/15 12:39:15 PM
#13986   I think the big picture here is that kingsplay 08/14/15 09:28:23 AM
#13985   ever hear of C&S wholesale groceries......? probably purdue pete 08/14/15 09:03:19 AM
#13984   Slow....slow progress, but progress nevertheless. Go JALA$$!! Sarsoor 08/14/15 07:58:43 AM
#13983   $JALA...progress being made... md90210 08/14/15 07:53:04 AM
#13982   I noted the "100% of sales to one SweepsMcGee 08/13/15 07:10:11 PM
#13981   That is VERY questionable. Didn't comb through Lone Wolf 08/13/15 06:41:31 PM
#13980   Positive note is the profit margin increase over Blue Heron 1 08/13/15 05:17:27 PM
#13979   Out of cash, and 100% of sales were pristine 08/13/15 04:50:59 PM
#13978   agreed...... purdue pete 08/13/15 04:48:05 PM
#13977   well, maybe, but the problem to me is naturalborninvestor 08/13/15 04:44:19 PM
#13976   it does look much better than 1Q.... purdue pete 08/13/15 04:36:36 PM
#13975   but they are making the first ever gross naturalborninvestor 08/13/15 04:26:23 PM
#13974   10Q out naturalborninvestor 08/13/15 04:15:37 PM
#13973   They will get another 3 days if osbuser 08/13/15 03:33:41 PM
#13972   almost end of week... purdue pete 08/13/15 02:58:51 PM
#13971   We will find out pretty soon here, should Sarsoor 08/12/15 07:58:11 AM
#13970   any idea how the product has been selling...? purdue pete 08/10/15 11:12:39 AM
#13969   JALA Q2 10-Q due on Friday, 8/14. SweepsMcGee 08/07/15 03:25:21 PM
#13968   I bought a box of the JALA chocolate d-trdr 08/04/15 10:29:49 AM
#13967   we need more expansion correct? hart said that stocker8 07/29/15 10:32:49 PM
#13966   I live in New York and I'm seeing Supervisor 07/29/15 09:54:50 PM
#13965   haha obviously its just an opinionated question like stocker8 07/29/15 09:50:40 PM
#13964   Lol, enjoy the drinking and thanks for posting. Supervisor 07/29/15 08:15:29 PM
#13963   Yesterday I stopped in a dumpy A&P somewhere absintheminded90210 07/29/15 08:09:39 PM
#13962   Can you please name the new stores you're Supervisor 07/29/15 08:02:06 PM
#13961   Fwiw, I see the bars in more and absintheminded90210 07/29/15 08:01:11 PM