Be Active Holdings (OTCQB: JALA)
OTC Markets Profile SEC Filings
From the Maker of Skinny Cow Ice Cream
CEO: Saverio (Sam) Pugliese
Past: Co-Founder of Skinny Cow Ice Cream, Sold to Dreyer's for $78M in 2004 (PR: Dreyer's Grand Ice Cream to Acquire Silhouette Brands, Inc.)
Director: Joseph Rienzi
Mr. Pugliese, age 48, our President and Director since January 9, 2013, was the co-founder of and served as President of Be Active Brands, Inc. since its inception on March 10, 2009. From July 2004 to March 2009, Mr. Pugliese was a consultant to various companies in the ice cream industry and invested in an ice cream distribution company. From January 27, 1994 to July 2004, Mr. Pugliese was co-founder of and served as President of Silhouette Brands, Inc., a company specializing in manufacturing and selling fat free, novelty ice cream under the trade name "Silhouette" with the Skinny Cow logo. As a result of his experiences, Mr. Pugliese brings to the Company extensive experiences in the frozen ice cream business, along with strong sales and marketing skills.
Past: Executive Vice President of Rienzi & Sons Mr. Rienzi, age 43, our Secretary and Director since January 9, 2013, served as Vice President and Secretary of Be Active Brands, Inc. since its inception on March 10, 2009. Prior to Be Active, through the present time, Mr. Rienzi has served as Executive Vice President of Rienzi & Sons, Inc., a company specializing in importing, farming, production and distribution of Italian foods worldwide. As a result of his experiences, Mr. Rienzi brings to the Company extensive experiences in the supermarket business, along with strong sales, marketing and promotional skills.
Press Releases 10/8/2014 - Be Active Holdings Executes a Strategic Partnership With JOH 10/1/2014 - Be Active Holdings' Jala Is Available at Fairway Markets 8/11/2014 - Be Active Holdings' Jala Is in Production and Begins Marketing Initiative 6/25/2014 - Be Active Holdings Appoints Evis Savvides to Board of Directors 6/10/2014 - Be Active Holdings Management Team Directly Invests $250,000 4/30/2014 - Be Active Holdings Amends Series B Convertible Preferred Stock 2/4/2014 - Be Active Holdings Provides Update to Its C&S Wholesale Grocers Agreement 1/13/2014 - Be Active Holdings Provides a Business Update
Availble NOW at these Locations.... Media and Marketing (CEO & Founder Sam Pugliese with Deron William of the Brooklyn Nets)
Product in Fairway Markets (Plainview, NY) Product in Westside Market (Upper Westside Morningside Heights,between 110th St. & Broadway, NYC) Product in Westside Market (Broadway at 76th St, NYC)
Be Active Holdings Inc.
1010 Northern Blvd.
Great Neck, NY 11021
Stephen Hart / Hayden IR
Share Structure (as of November 13th, 2014)
Outstanding shares: 244,200,853
Authorized Shares: 525,000,000
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