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Re: billyhill post# 14084

Tuesday, 03/22/2016 4:22:35 PM

Tuesday, March 22, 2016 4:22:35 PM

Post# of 14097
...and this news from today:

Be Active Holdings' Jala Is Available at Shaw's

Adds 150 Stores Throughout New England; Special Sale of 2 Packages for $6 to Spark Customer Interest

NEW YORK, NY / ACCESSWIRE / March 22, 2016 / Be Active Holdings, Inc. (OTC: JALA), a manufacturer and marketer of Greek frozen yogurt under the Jala brand, announced it is now available at all 154 Shaw's and Star Market locations in New England. Shaw's is part of Albertsons and this initial roll-out is to increase product distribution in the Northeast.

There are 5 available product SKUs, including Jala's chocolate and vanilla sandwiches. Currently, Shaw's is running a special sale of 2 packages of Jala for $6.

Be Active Holdings President, Joseph Rienzi, stated, "We are very excited to have Jala available to Shaw's customers. Jala's Greek frozen yogurt chocolate and vanilla sandwiches have been very well received from grocery customers throughout the northeast. We are thrilled to have penetrated into Albertsons with this initial distribution with Shaw's in the northeast. Albertsons nationally represents an amazing potential opportunity for Jala with its diversified network of 2,230 stores and 27 distribution facilities, across 34 states. Its national banners include Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Albertsons, ACME, Jewel-Osco, Lucky, Shaw's, Star Market, Super Saver, United Supermarkets, Market Street and Amigos."

The Jala brand is a low fat, low calorie, all natural probiotic enriched Greek frozen yogurt designed to appeal to both the health conscious and weight conscious consumers. Be Active Holdings' Founder and Vice President Sam Pugliese was the previous Founder and President of Skinny Cow ice cream brand, which was sold to Nestle for $76 million.

For more information, please check out and follow Jala on Twitter and Instagram @jalabars.

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