Replies to post #5721 on Jammin Java Corp (JAMN)

[Smushie]

Than you again for your intelligent, informative, information & a new perspective on Marley adv.....soooooo enjoying reading what you have to say instead of condescending, repetitive slams on everything.

[Brophtron]

It's Brophtron, not Broph

Also, the audience on Cable is not tiny, it's so viable that most advertisers are opting to go with Cable instead of paying 4x the rate on Broadcast TV for the chance to land in 1 show out of 10 that's a hit.

For the shows that JAMN can afford, yes, the audiences are tiny. Rates are set based on the audience; the reach.

4 will be mediocre and 5 will be canceled by Christmas.

You're talking about shows just in their first season. Are you really suggesting that JAMN only target shows in their first season for an ad campaign?

I never claimed that JAMN has the funds to afford a national tv campaign, but when they do, national cable should be the first choice.

But you did. You have said

"National TV campaigns are very affordable"

If JAMN doesn't have the funds for a campaign, then it's not affordable, is it?

The technology and data is so advanced that we now can request data as to what homes are going to Starbucks and how many times a week, you then layer that data with their tv habits and we now have a starting point for the Marley campaign.

The problem with that being that data is mostly available for people who actually agree to take the surveys, so the data is often skewed.

500K for 3-4 weeks is a standard "starting point" for a campaign, the advertiser can opt to run :15 spots and double the weeks or use pulsing to extend the campaign.

Ah, so you admit that the $500K isn't a real campaign. Glad you agree with me. Interesting that you brought up pulsing; which textbook are you flipping through for those terms?

The effectiveness of national tv is immediate, Marley will see a lift is sales right away, hopefully, they have the inventory to support the campaign.

OK; let me get this straight. You don't even know what inventory JAMN has? Are you actually following this stock? But no; it wouldn't be immediate since the shelves are already stocked and it would take time for the reorders to come though.

Funny that you mentioned Honey Boo Boo and Duck Dynasty. Not the most tasteful shows, but they are among the highest rated on TV, along with past shows like Pawn Stars and Swamp People. Nielsen ratings are derived from the top 50 or so markets, the big cities...where the most affluent people tend to live.

Someone watching those shows is not a premium coffee drinker. Also, the higher the ratings for a show, the more expensive it is, meaning that JAMN can't afford shows like that.

Us city folk are facinated by middle america...you should have your own show!

The TOS for this site don't allow for personal attacks; you agreed to those terms when you signed on.

Walking Dead is the #1 show across all key demos, the targets that are going to have the disposable income to afford Marley coffee as well as influence others to try it.

JAMN still cannot afford the show!

Can't get cable networks OTA, did you mean satellite?

You didn't understand what I posted. "They're getting the same channels that they'd get OTA; they're just getting it on a box." I didn't say that they got cable networks OTA; I said the reverse - that they were getting their OTA channels on a box.

Cable delivers are more affluent audience. Those who can afford $150 a month for Cable tend to watch cable.

Again, no; cable is just the method that they're using to watch television. There are still more people watching shows that are available OTA; they're just choosing to watch on cable for a better picture. Yes; there are some shows that have a higher viewership (based on Nielsen ratings, which is an outdated method of estimating audience size), but broadcast network shows trounce what's available on basic cable.

67MM impressions will deliver an appr. 3+ effective reach of 28-30%, with 35.MM unique viewers being reached an average of 3 times across the course of the campaign. Note that the total viewing population of AD25-54 is 119.8MM. I can verify the #'s this morning if you would like me to.

35 million unique viewers with a frequency of 3 times is over 100 million impressions, not 67 million. Do your math again.

Walking Dead strip is closer to 425K (i bought 4 weeks worth of it) and the product placement comment was a joke.

So, you did your research and found out it was more than you thought it was. I accept that you recognized your mistake.

On the other hand, Marley Coffee would be a perfect and affordable fit for the new morning show on Weather Channnel with Sam Champion.

The one that's bombing in the ratings? Funny, since you claimed at the beginning of your post that basic cable show audiences weren't tiny.
Weather Channel

"12p" was a landmine, just checking to see if you would correct me, like you do to others (boom)

No; you just made a mistake.