Than you again for your intelligent, informative, information & a new perspective on Marley adv.....soooooo enjoying reading what you have to say instead of condescending, repetitive slams on everything.
For the shows that JAMN can afford, yes, the audiences are tiny. Rates are set based on the audience; the reach.
You're talking about shows just in their first season. Are you really suggesting that JAMN only target shows in their first season for an ad campaign?
But you did. You have said
"National TV campaigns are very affordable"
If JAMN doesn't have the funds for a campaign, then it's not affordable, is it?
The problem with that being that data is mostly available for people who actually agree to take the surveys, so the data is often skewed.
Ah, so you admit that the $500K isn't a real campaign. Glad you agree with me. Interesting that you brought up pulsing; which textbook are you flipping through for those terms?
OK; let me get this straight. You don't even know what inventory JAMN has? Are you actually following this stock? But no; it wouldn't be immediate since the shelves are already stocked and it would take time for the reorders to come though.
Someone watching those shows is not a premium coffee drinker. Also, the higher the ratings for a show, the more expensive it is, meaning that JAMN can't afford shows like that.
The TOS for this site don't allow for personal attacks; you agreed to those terms when you signed on.
JAMN still cannot afford the show!
You didn't understand what I posted. "They're getting the same channels that they'd get OTA; they're just getting it on a box." I didn't say that they got cable networks OTA; I said the reverse - that they were getting their OTA channels on a box.
Again, no; cable is just the method that they're using to watch television. There are still more people watching shows that are available OTA; they're just choosing to watch on cable for a better picture. Yes; there are some shows that have a higher viewership (based on Nielsen ratings, which is an outdated method of estimating audience size), but broadcast network shows trounce what's available on basic cable.
35 million unique viewers with a frequency of 3 times is over 100 million impressions, not 67 million. Do your math again.
So, you did your research and found out it was more than you thought it was. I accept that you recognized your mistake.
The one that's bombing in the ratings? Funny, since you claimed at the beginning of your post that basic cable show audiences weren't tiny. Weather Channel