I wasn't speaking to why he would want the price to rise. I was saying that if he sold shares into the market now as the company it would increase our assets to market cap ratio and provide more bang for the buck in terms of investment capital.
The problem I see right now (accountants perspective) is this company is a 9 million market cap company with 3 million in assets.
Turn that into 14 million market cap with 8 million in assets and this looks a lot more reasonable.