It's really sad considering how good the product is!
Yeah ... That's what's so perplexing about it.
On the one hand you got a great product and decent endorsers all lined up.
On the other ... all the trappings of just another stinky.
I guess if the product was crap it might be more logical.
You always need a good story down here to move shares but ...
Changing gears ...
Many years back I had signed on to a marketing research group. They would call you up occasionally to check out new products, get your opinion\feedback and pay you a few bucks for the trouble. It was pretty neat.
Why couldn't they do something similar with their beverage? I am under the impression that companies doing this would take the results and use that to help generate financing if not just to see what interest was out there.
News 
Market Data 
Discover 
AI
