not necessarily an automatic cash cow. would need to see the partnership details, before we knowjusthow much of the cut marley will will be getting.
from a strategic perspective, this is encouraging. marley's executing its strategy, which is to align with its MARLEY brand. they moved to denver, which has legalized mj n they've aligned with the broncos n the rockies. the next target will likely be the nuggets n then probably the ski resorts. why? target customers are folks who are inclined to love the MARLEY brand, who are athletes, folks who love sports, action sports, love mj, n so forth. interesting to see the strategy in action n to see where they pivot n how they growfrom here.
all of this is imo.
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