Horrible comparison.
Comparing Musk's Tesla to XXII is ridiculous.
TSLA and Model S are visionary products with unmatched "cool" appeal and millions of devoted followers. Model S is the highest rated car in the world. It is the best performing electric car on the planet. Every government agency on the planet lobbies FOR more economical cars and for electric cars. Electric cars are seen as the transportation of the future. And last but not least, there are lines to get one. So in short, Model S as the product is completely opposite of what cigarettes are.
For XXII to come even close to TSLA's level of success in SHORT TERM, our cigarettes would have to have no carcinogens at all, help you lose weight, turn ugly people into super models, and cure every disease on the market.
Keep your expectations and reality in check. XXII is a great investment, but we are still in the starting gate. Expect the gradual S/P appreciation with growth of sales and product share.
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