JamesK...while I agree the fundamentals are not the same at this point for a TSLA like move, but with the right news and development it could reach those levels..."cool" or "uncool" ...IMHO a safer cig will be totally embraced. (not to mention the MJ angle...which could be very interesting)
I had a good laugh at your reply regarding keeping things in perspective. With regards to turning ugly people in to super models, already covered - it's called "last call for alcohol at closing time" everything looks different at that point in time - just having some fun folks, last comment was for laughs.