Overall 17% profit margin..not going to make a big dent in this operating loss for a long time unless they increase sales by 97%
Operating loss for 2013 is ($458,210) NOTE: even worse was the loss for 4th Q 2013 ($198,901) and that was with more than double amount of cases sold the previous quarter.
To make $458,210 in net profit at 17% profit margin they would need $2,695,352 in revenues.
Alex needs to massively increase revenues if he wants CUBV to become profitable. I don't see them trimming overhead...they are trying to add to it by hiring more employees.
Even though he doubled revenues in 2013 they were only 86k....I expected much more than this considering they are in so many markets. I guess the product is just not selling...or is it ineffective/lack of promotion? I know it's a start up company...let's see what they do in 2014. Meanwhile, I foresee a sell off in the near future...probably involving a paid promo again.