Cabbie, I agree that one of the reasons that NEOM just won't move, is like you said, the investment community basically has no clue. I was so happy to see NEOM 'promoting itself' FINALLY, in the past couple of press releases by saying they are going to become a 'Mobile Marketing Supercompany'. The problem is, that the general public, even with those releases, still isn't aware of who NEOM is, or what they do.
If NEOM starts to get press coverage that reaches the general population, in news programs, magazines, newspapers, etc., then I feel this will explode, because people will be aware of it, and possibly invest. But how can people invest in something that they don't even know exists??