NeoMedia Technologies, Inc (NEOM)

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cabbie, NEOM is direct navigation,
versus "Mobile Search":


From the Paperclick website
" PaperClick... a product manager’s dream.

Introducing an evolution in Mobile Marketing. PaperClick is a patented technology that will change the way companies advertise. By snapping a picture of a barcode or entering a brand name, mobile-users can link to any Web page in seconds. No SMS, URLs, Internet Searches, or phone portals. The phone is now your mouse and the brand name or barcode is now your hyperlink. Surf the Real World!
Imagine the possibilities…make a purchase, enter a contest, obtain a rebate, watch a video, get a coupon, register a product...from a retail outlet, newspaper ad, anywhere! And since it’s a Web page we even provide click-through reporting. What are you waiting for!? Activate your products and marketing collateral today. "

I think that NEOM is getting increased visiblity and recognition with these recent news releases.