CEO cannot sell 2 billion shares directly into the open market. Dilution occurs via a share equity financier in the form of convertible notes or warrants at no more than 9.9% of the O/S per round (to prevent beneficial ownership) at minimum price restrictions with even the worst terms converted at a discounted rate determined by the lowest average price within the last 10 days trading data prior to the issuing of those notes.
Some pretty ignorant things being said here that some have unfortunately took to heart today.