Yes imo. It's the only thing between them and their success.
Once approved, this will mean huge confirmation. Many are on the sidelines because of the pending license.
Expect many catalysts to follow the approval, like details roll out, distributors' names, retailers' names, online sales, maybe a (inter)national account like Costco, etc.
As many shares are in strong hands, this will catapult the share price much much higher.
MRIB