Bingo - you got it. Key players in government are involved in this business, that is where the clout is going to come from. It's setting up to be both medicinal and recreational sales. You have the dispensaries that have the option to sign up (look at weedmaps) and you have those with medical cards that sign up, and you have non-card members that can sign up. The target market is bigger than people realize.
Traders need to be looking at the big picture, not worrying about having their hand held every time someone with a motive talks negative.
\\//_ Be like Spock, no emotions. Live long and prosper.