Maybe FIT$ wanted a deal with PHOT BEFORE ArcView.
Personally, if I was going to present to a group of investors, Shark Tank style, looking for additional funding/investment, I expect that I would get asked detailed questions about my grow op.
Know what a great answer to give when asked "Tell me about your grow?"
Personally, I like "We just inked a deal with PHOT to provide our facility top, state of the art grow equipment like Phototron and Stealthgrow."
This may or may not be the #1 dispositive issue, but if asked how they will produce they now have an A+ answer.
Maybe the meeting, the pic, and a deal in place makes FIT$ more attractive to investors.
Just a thought...
Go PHOT